Toolradar Research
Sales intelligence software statistics 2026
First-party data on the 101 sales intelligence tools Toolradar tracks: a $59 median, and Apollo.io at 4.10 from 11,273 reviews against Gong at 4.70 from 7,281.
Founder, Toolradar & Dupple
Key findings
What the data shows.
- 01
101 sales intelligence tools tracked, holding 78,023 aggregated third-party reviews. (Source: Toolradar directory, September 17, 2026.)
- 02
60% are paid-only. Data and call intelligence are paid motions. (Source: Toolradar directory, September 17, 2026.)
- 03
The median paid plan starts at $59 a month, one of the higher medians in this wave. (Source: Toolradar directory, September 17, 2026.)
- 04
Apollo.io sits at 4.10 from 11,273 reviews. Gong sits at 4.70 from 7,281. (Source: Toolradar directory, September 17, 2026.)
- 05
The review-weighted average is 4.37. (Source: Toolradar directory, September 17, 2026.)
About the research
How we built this report.
Toolradar tool database. Editorial review with weekly pricing verification.
2026. Snapshot taken September 17, 2026. Refresh due Dec 17, 2026.
Public scoring rubric. See how we rate for the full criteria.
Creative Commons BY 4.0. Quote, link, and reuse with attribution.
Sales intelligence is expensive, and the data vendor does not outscore the recorder. Toolradar tracks 101 tools holding 78,023 reviews. The median entry is $59, in the same band as sales software. Apollo.io holds 11,273 reviews at 4.10. Apollo (a second listing) holds 9,826 at 4.70. Gong holds 7,281 at 4.70. Zendesk Sell holds 7,001 at 4.20. Conversation intelligence sits above the list vendor on score.
Every figure below is computed from the Toolradar directory on September 17, 2026. The live dashboard is Sales intelligence statistics. The buyer ranking is best sales intelligence software.
How large the category is
We track 101 published tools, or 1% of the 10,619 tools in the directory. 92% (93 of 101) were added to Toolradar in 2026. "Added" means added to our directory, not founded this year.
A $59 data seat is the published plan. Credits and recording minutes live above it.
How these tools are priced
60% of the 101 tools are paid-only. 40% offer a free tier or freemium plan (40 tools). 7% are fully free.
n = 101 tools, September 17, 2026How sales intelligence software are priced
For the 32 tools that publish a paid tier, the median entry price is $59 a month and the mean is $138.
n = 32 tools with a published paid tierEntry price distribution
The catalog-wide median entry is $20 (software pricing statistics).
How these tools are rated
73 of 101 tools carry a rating (72%). Those ratings rest on 78,023 reviews. Unweighted mean 4.39. Review-weighted mean 4.37.
n = 73 rated toolsRating distribution
The most-reviewed tools on September 17, 2026:
| Tool | Rating | Reviews |
|---|---|---|
| Apollo.io | 4.10 | 11,273 |
| Apollo | 4.70 | 9,826 |
| Gong | 4.70 | 7,281 |
| Zendesk Sell | 4.20 | 7,001 |
Source: Toolradar directory, September 17, 2026.
Gong has fewer reviews than Apollo.io and sits 0.60 higher. A call recorder with a tight user base beats a list that everyone in outbound touches.
The highest-rated tools with at least 150 aggregated reviews:
| # | Tool | Rating | Reviews |
|---|---|---|---|
| 1 | Nooks AI | 4.80 | 1,699 |
| 2 | Apollo | 4.70 | 9,826 |
| 3 | Gong | 4.70 | 7,281 |
| 4 | UpLead | 4.70 | 831 |
| 5 | Jungle Scout | 4.70 | 528 |
| 6 | Klue | 4.70 | 448 |
| 7 | Snitcher | 4.70 | 244 |
| 8 | Adapt.io | 4.60 | 2,800 |
| 9 | Avoma | 4.60 | 1,370 |
| 10 | Lead411 | 4.60 | 559 |
Nooks AI leads at 4.80.
Review volume by platform:
| Review platform | Tools with a profile | Aggregated reviews | Mean rating |
|---|---|---|---|
| G2 | 69 | 69,114 | 4.52 |
| Trustpilot | 10 | 4,800 | 3.49 |
| Capterra | 28 | 3,882 | 4.51 |
| SourceForge | 6 | 205 | 4.28 |
| Peerspot | 1 | 16 | 4.10 |
| TrustRadius | 1 | 6 | 4.20 |
Three tools worth comparing are Gong, Apollo.io, and Salesforce.
How often pricing moves
Our pricing tracker logged 11 pricing changes for these tools in 2026, 0 of them applied.
How this data was measured
Every figure in this report is computed live from the Toolradar directory on September 17, 2026, covering the 101 published tools we categorize under Sales intelligence. Pricing model is read from each vendor's official pricing page. The entry price is the cheapest positive monthly tier a tool publishes. Ratings and review counts are aggregated from third-party platforms (G2, Capterra, Trustpilot and others), not from Toolradar's own reviews. The leaderboard floor is 150 aggregated reviews. This is a directory snapshot, not a survey.
Cite this report
- APA: Corneloup, L. (2026). Sales intelligence software statistics 2026. Toolradar Research. https://toolradar.com/reports/sales-intelligence-software-statistics
- MLA: Corneloup, Louis. "Sales intelligence software statistics 2026." Toolradar Research, 17 Sept. 2026, toolradar.com/reports/sales-intelligence-software-statistics.
Browse the full category on the best sales intelligence software page, or explore all of Toolradar Research.
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Use the data, credit the source.
Released under Creative Commons BY 4.0. You may quote, link, and reuse the data with attribution.
More research
What Toolradar has stored: reviews and logos
57 of 10,667 published tools have at least one Toolradar review. 6,602 have a stored external-review payload. 4,065 have neither. 180 published tools have no logo file.
How fresh Toolradar prices are
On September 22, 2026, 7,331 of 10,667 published tools had their pricing re-checked in the last 30 days. 3,334 have never been checked. One check is older than 90 days. The median price lives on another page. This page is the age of the check.
Free trial share of software tools 2026
2,885 of 10,667 published Toolradar tools have a stored free-trial flag (27%). The free path is a different cut: 5,834 tools (55%) are free, freemium, or open_source. Among Paid listings, 1,433 of 4,786 (30%) carry the trial flag.