Skip to content
Toolradar
Salesforce logo

Salesforce

UnclaimedEditor reviewed

The CRM that defined the category for sales, service, and marketing

CRMSalesMarketingCustomer Support
Visit Website
Reviews onG2Capterra
112319 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Industry standard

Biggest con

Expensive

TL;DR - Salesforce

  • The world's #1 CRM platform
  • Enterprise-grade with endless customization
  • Powers sales teams worldwide
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms

What is Salesforce?

Editorial review
Salesforce is the world's leading CRM platform for sales, service, and marketing. Sales Cloud manages deals and pipelines. Service Cloud handles customer support at scale. Marketing Cloud automates customer journeys. AppExchange offers thousands of business apps. The CRM that defined the category and powers enterprise businesses worldwide.

Available on: Web

how we evaluateSourcesalesforce.com ↗

Pros & Cons

Pros

  • Industry standard
  • Huge ecosystem
  • Highly customizable

Cons

  • Expensive
  • Complex setup

Ratings Across the Web

4.4(112,319 reviews)
G293,571 reviews
4.4/5
Capterra18,748 reviews
4.4/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

CRMSales CloudService CloudMarketing CloudEinstein AIAppExchangeAnalyticsAutomation

Pricing Plans

30-day Free Trial

Starter Suite

$25/user/month (billed annually)

  • Basic CRM for up to 10 users
  • Contact & lead management
  • Email integration
  • Mobile app
  • Basic reports & dashboards

Pro Suite

$100/user/month (billed annually)

  • Everything in Starter
  • Workflow automation
  • Forecasting
  • Advanced reporting
  • Marketing campaigns
  • Collaboration tools

Enterprise

$175/user/month (billed annually)

  • Everything in Pro
  • Advanced customization
  • Sales process management
  • Territory management
  • Advanced API access
  • Sandbox environments

Unlimited

$350/user/month (billed annually)

  • Everything in Enterprise
  • 24/7 Premier Support included
  • Full sandbox access
  • Unlimited customization
  • Advanced analytics
  • Priority support

Einstein 1 Sales (Agentforce)

$550/user/month (billed annually)

  • Everything in Unlimited
  • Agentforce AI agents
  • Einstein AI predictive analytics
  • Data Cloud integration
  • AI-driven lead scoring
  • Generative AI for sales
Calculate your costView full pricing

How Salesforce's pricing compares

At $8.33/mo, Salesforce is mid-range of its 5 direct competitors ($1.92 to $65/mo across the set).

Zoho CRM
$1.92
Salesforce
$8.33
Pipedrive
$14
HubSpot
$15
Freshsales
$39
Microsoft Dynamics 365
$65

Entry paid plan, monthly.

Reviews

4.4/5

Across 112,319 verified user reviews on G2, Capterra

Add your hands-on experience to help the next buyer.

Write a Toolradar review

Best Salesforce Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
HubSpot logo
HubSpotFreemium

CRM platform for scaling businesses

4.2
Pipedrive logo
PipedrivePaid

Close more deals with AI-powered sales pipeline management

4.4
Microsoft Dynamics 365 logo
Microsoft Dynamics 365Paid

Enterprise CRM and ERP cloud solution

4.1
Freshsales logo
FreshsalesFreemium

Close deals faster with AI-powered lead scoring and integrated communication

4.5
Zoho CRM logo
Zoho CRMFreemium

CRM for sales and marketing teams

4.1
SugarCRM logo
SugarCRMPaid

CRM platform that delivers better customer experiences

4.2
See all CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Salesforce alternatives6+ tools ranked, pricing + verdict per pickSalesforce vs HubSpotHead-to-head: features, pricing, who winsSalesforce vs PipedriveHead-to-head: features, pricing, who winsSalesforce vs Microsoft Dynamics 365Head-to-head: features, pricing, who wins

Explore More

Best CRM ToolsBest Sales ToolsBest Marketing ToolsBest Customer Support Tools

Salesforce FAQ

What is Salesforce?

Enterprise CRM platform by Salesforce.

Source: salesforce.com

Guides & Articles

Best CRM Software in 2026

Features Salesforce

Best Nonprofit CRM Software in 2026

Features Salesforce

Best CRM for Sales Teams 2026

Features Salesforce

10 Best CRM for Ecommerce in 2026

10 min read

CRM Call Center Integration: A Practical Guide

10 min read

Software Sales: Strategies, Models, and Metrics That Matter

11 min read