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The CRM that defined the category for sales, service, and marketing

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112319 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Industry standard

Biggest con

Expensive

TL;DR - Salesforce

  • The world's #1 CRM platform
  • Enterprise-grade with endless customization
  • Powers sales teams worldwide
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms

What is Salesforce?

Editorial review
Salesforce is the world's leading CRM platform for sales, service, and marketing. Sales Cloud manages deals and pipelines. Service Cloud handles customer support at scale. Marketing Cloud automates customer journeys. AppExchange offers thousands of business apps. The CRM that defined the category and powers enterprise businesses worldwide.

Available on: Web

Pros & Cons

Pros

  • Industry standard
  • Huge ecosystem
  • Highly customizable

Cons

  • Expensive
  • Complex setup

Ratings Across the Web

4.4(112,319 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

CRMSales CloudService CloudMarketing CloudEinstein AIAppExchangeAnalyticsAutomation

Pricing Plans

30-day Free Trial

Pricing checked Jul 12, 2026

Starter Suite

$25/user/month (billed annually)

  • Basic CRM for up to 10 users
  • Contact & lead management
  • Email integration
  • Mobile app
  • Basic reports & dashboards

Pro Suite

$100/user/month (billed annually)

  • Everything in Starter
  • Workflow automation
  • Forecasting
  • Advanced reporting
  • Marketing campaigns
  • Collaboration tools

Enterprise

$175/user/month (billed annually)

  • Everything in Pro
  • Advanced customization
  • Sales process management
  • Territory management
  • Advanced API access
  • Sandbox environments

Unlimited

$350/user/month (billed annually)

  • Everything in Enterprise
  • 24/7 Premier Support included
  • Full sandbox access
  • Unlimited customization
  • Advanced analytics
  • Priority support

Einstein 1 Sales (Agentforce)

$550/user/month (billed annually)

  • Everything in Unlimited
  • Agentforce AI agents
  • Einstein AI predictive analytics
  • Data Cloud integration
  • AI-driven lead scoring
  • Generative AI for sales

How Salesforce's pricing compares

At $8.33/mo, Salesforce is mid-range of its 6 direct competitors ($1.92 to $65/mo across the set).

Entry paid plan, monthly. Pricing checked Jul 12, 2026.

Reviews

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4.4/5

Across 112,319 verified user reviews on G2, Capterra

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Salesforce FAQ

How does Salesforce assist with customer support operations?

Salesforce's Service Cloud is designed to handle customer support at scale, providing tools and features to manage customer inquiries and service processes efficiently. It helps organizations streamline their customer service operations and improve response times.

Which teams benefit most from implementing Salesforce?

Salesforce is best suited for sales, service, and marketing teams within enterprise businesses worldwide. Its comprehensive platform helps these teams manage customer relationships, sales pipelines, customer support, and marketing automation.

How does Salesforce compare to Microsoft Dynamics 365?

Salesforce is widely recognized as the industry standard in CRM, offering a huge ecosystem and high customizability. While both are comprehensive CRM solutions, Salesforce is known for having defined the CRM category and powering enterprise businesses globally.

What kind of limitations should potential users consider with Salesforce?

Potential users should be aware that Salesforce can involve a complex setup process. Additionally, it is considered an expensive solution, which is a significant factor for budget considerations.

How is Salesforce priced?

Salesforce is a paid product and does not include a permanently free tier. Pricing is structured to support its comprehensive features and enterprise-grade capabilities.

Can Salesforce integrate with other business applications?

Yes, Salesforce offers an extensive AppExchange, which provides thousands of business apps for integration. This allows users to extend its functionality and connect with various other tools and services.

How does Salesforce support sales teams?

Salesforce's Sales Cloud is specifically designed to manage deals and pipelines for sales teams. It provides the tools necessary to track sales opportunities, manage customer interactions, and streamline the sales process.

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