Creatio
ClaimedAI CRM built for people and AI agents to work together
From $40/user/mo, billed monthlyPositions Creatio holds among the tools of each category it belongs to (Toolradar data, Nov 2026):
- #65 (joint) most-listed alternative in AI Agents, out of 1033 tools in AI Agents. Source: Toolradar data, Nov 2026.
- #19 (joint) most-listed alternative in Sales, out of 287 tools in Sales. Source: Toolradar data, Nov 2026.
The Bottom Line
- Best for
- Mid-market and enterprise teams that want Sales, Marketing, and Service on one CRM with AI agents and no-code customization built in.
- Price
- From $40/user/mo, billed monthly. Compare plans
Key facts
- Combines CRM, AI agents, and no-code app development on one platform, not just automation added on top of a standard CRM.
- AI is embedded across every workflow rather than layered on separately, letting business users build and modify processes without developer support.
- Independent research found organizations implement Creatio 70% faster and achieve 37% lower total cost of ownership than legacy CRM platforms.
Pros
- AI agents work inside CRM records for tasks like account enrichment, meeting prep, and forecasting, not as a bolted-on chatbot
- A no-code workflow and agent builder lets non-technical teams customize without IT
- Unified Sales, Marketing, and Service on one shared data model
Cons
- No free plan
- Geared more to larger businesses than small teams
What is Creatio?
Ratings Across the Web
Creatio holds an aggregate rating of 4.63 out of 5 from 509 reviews across G2 and Capterra, last checked September 29, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- AI agents and agentic workflows: Prebuilt agents either assist employees with recommendations and content, or run tasks autonomously across sales, marketing and service, with human oversight built in
- 360-degree customer profile: Unifies customer data, interactions, and history into a single view shared across sales, marketing, and service teams
- Conversational AI interface: Search CRM data, generate insights, and complete tasks using natural language instead of manual navigation
- Sales, marketing, and service automation: Automates lead-to-revenue workflows, case routing, pipeline tracking, and follow-ups across the full customer lifecycle
- No-code customization: Visual designers and AI coding agents let business users adjust workflows, data models, and process logic without developer support
- Omnichannel engagement: Manages customer and employee conversations across email, SMS, chat, social channels, Microsoft Teams, and Slack from one workspace
- Predictive analytics and reporting: Real-time dashboards and AI-driven insights support forecasting, KPI monitoring, and data-informed decisions
- Integrations and marketplace: Connects to ERP systems, productivity tools, and LLM providers (OpenAI, Anthropic, Google Gemini) through APIs, webhooks, and prebuilt connectors
- Enterprise governance and observability: Built-in security, compliance controls, and human oversight across workflows and AI agent activity
- Mobile CRM: Access customer data and manage tasks from any device
Pricing Plans
Pricing checked Oct 2, 2026. Source: creatio.com, read Oct 2, 2026
| Plan | Price | Details |
|---|---|---|
| Growth | $40/month |
+1 more Show less
|
| Enterprise | $75/month |
|
| Unlimited | $150/month |
|
| Sales/Marketing/Service | $15/month |
|
Is Creatio worth the price?
Good value: AI agents are included in every plan rather than charged as a separate add-on.
How Creatio's pricing compares
At $40/user/mo, billed monthly, Creatio is mid-range of its 5 comparable direct competitors ($7 to $65/mo across the set).
Entry paid plan, monthly price, per user, billed monthly. Pricing checked Oct 2, 2026.
Creatio by the numbers
Toolradar data: Creatio's entry paid plan ($40/user/mo, billed monthly) ranks #14 of 14 for price among the App Builders tools with a verified entry price per user, where the median is $17.50/user/mo. As of Nov 2026.
- #65 (joint) most-listed alternative in AI Agents, out of 1033 tools in AI Agents. Source: Toolradar data, Nov 2026.
- #19 (joint) most-listed alternative in Sales, out of 287 tools in Sales. Source: Toolradar data, Nov 2026.
| Metric | Creatio | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $40/user/mo, billed monthly | $17.50/user/mo | #14 of 14 tools priced per user, verified price |
| Free plan | No | 68% have one | n/a |
| Listed as an alternative to | 12 tools | 2 | #24 of 164 (joint) |
| User rating | 4.6/5 (across the web, 509 ratings) | 4.5/5 | #18 of 81 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 40 visits | 34 | #22 of 47 tools with 20+ compare-page visits |
Listed as an alternative to: #26 on 2026-10-16 to #24 on 2026-11-03 (rank among 164 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All App Builders data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Creatio by the numbers”, Nov 2026.
Reviews
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Across 509 verified user reviews on G2, Capterra
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Creatio FAQ
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Source: creatio.com