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Creatio

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AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale.

CRMWorkflow AutomationApp BuildersAI Agents
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Reviews onG2
359 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Unified platform for CRM, Service, and Marketing, enabling end-to-end customer journey management

Biggest con

Can have a steeper learning curve for new users due to its comprehensive feature set

TL;DR - Creatio

  • Combines CRM, AI agents, and no-code app development on one platform — not just automation added on top of a standard CRM.
  • AI is embedded across every workflow rather than layered on separately, letting business users build and modify processes without developer support.
  • Independent research found organizations implement Creatio 70% faster and achieve 37% lower total cost of ownership than legacy CRM platforms.
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms

What is Creatio?

Editorial review
Creatio is an AI CRM and workflow platform that lets midsize and large organizations automate customer-facing and operational processes end to end. Its no-code environment, pre-built industry workflows, and AI agents allow teams to adapt processes without custom development.
how we evaluateSourcecreatio.com ↗

Pros & Cons

Pros

  • Unified platform for CRM, Service, and Marketing, enabling end-to-end customer journey management
  • AI-powered capabilities for intelligent automation, data analysis, and personalized customer experiences
  • AI is built into the platform's core architecture rather than added as a separate layer — independent research found this drives 37% lower total cost of ownership and 61% faster lead response versus l
  • No-code development tools empower business users to build and modify applications without extensive coding
  • Scales from mid-market to large enterprise deployments, with the same no-code tools supporting both simple and highly complex workflows

Cons

  • Can have a steeper learning curve for new users due to its comprehensive feature set
  • Pricing structure may be a significant investment for smaller businesses or startups
  • Customization options, while powerful, might require specialized knowledge for advanced configurations

Ratings Across the Web

4.6(359 reviews)

Creatio holds an aggregate rating of 4.6 out of 5 from 359 reviews across G2, last checked September 17, 2026.

G2359 reviews
4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

AI agents and agentic workflows - Prebuilt agents either assist employees with recommendations and content, or run tasks autonomously across sales, marketing and service, with human oversight built in360-degree customer profile - Unifies customer data, interactions, and history into a single view shared across sales, marketing, and service teamsConversational AI interface - Search CRM data, generate insights, and complete tasks using natural language instead of manual navigationSales, marketing, and service automation - Automates lead-to-revenue workflows, case routing, pipeline tracking, and follow-ups across the full customer lifecycleNo-code customization - Visual designers and AI coding agents let business users adjust workflows, data models, and process logic without developer supportOmnichannel engagement - Manages customer and employee conversations across email, SMS, chat, social channels, Microsoft Teams, and Slack from one workspacePredictive analytics and reporting - Real-time dashboards and AI-driven insights support forecasting, KPI monitoring, and data-informed decisionsIntegrations and marketplace - Connects to ERP systems, productivity tools, and LLM providers (OpenAI, Anthropic, Google Gemini) through APIs, webhooks, and prebuilt connectorsEnterprise governance and observability - Built-in security, compliance controls, and human oversight across workflows and AI agent activityMobile CRM — Access customer data and manage tasks from any device

Pricing Plans

Pricing checked Sep 11, 2026

Growth

$40/month

  • Per user pricing
  • No-code workflows
  • Standard CRM features
  • AI capabilities included

Enterprise

$75/month

  • Advanced automation
  • Full platform access
  • More AI tokens

Unlimited

$150/month

  • Maximum functionality
  • Unlimited users
  • Priority support

Sales/Marketing/Service

$15/month

  • Per module per user
  • Can be bundled
  • Add to any plan
Calculate your costView full pricing

How Creatio's pricing compares

At $15/mo, Creatio is mid-range of its 6 direct competitors ($1.92 to $65/mo across the set).

Zoho CRM
$1.92
Salesforce
$8.33
Pipedrive
$14
Creatio
$15
HubSpot
$15
Close
$19
Microsoft Dynamics 365
$65

Entry paid plan, monthly. Pricing checked Sep 11, 2026.

Reviews

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4.6/5

Across 359 verified user reviews on G2

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Best Creatio Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
HubSpot logo
HubSpotFreemium

CRM platform for scaling businesses

3.9
Salesforce logo
SalesforcePaid

The CRM that defined the category for sales, service, and marketing

4.4
Close logo
ClosePaid

CRM for fast-moving sales teams to close more deals

4.7
Zoho CRM logo
Zoho CRMFreemium

CRM for sales and marketing teams

4.2
Pipedrive logo
PipedrivePaid

Close more deals with AI-powered sales pipeline management

4.4
Microsoft Dynamics 365 logo
Microsoft Dynamics 365Paid

Enterprise CRM and ERP cloud solution

4.1
See all CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Creatio alternatives6+ tools ranked, pricing + verdict per pickCreatio vs HubSpotHead-to-head: features, pricing, who winsCreatio vs SalesforceHead-to-head: features, pricing, who winsCreatio vs CloseHead-to-head: features, pricing, who wins

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Creatio FAQ

What companies use Creatio?

Customers range from insurers and banks such as MetLife and CEC Bank to retail, real estate, and public sector organizations, including Howdens, Purplebricks, BSN SPORTS, and the City of Boston

Is Creatio suitable for Enterprises?

Yes. Creatio is positioned for enterprise environments, meaning it handles large user bases and data volumes, offers role-based access and audit controls, includes AI features, and supports workflows that cross departments and geographies. It's also adopted by mid-market organizations that want enterprise-grade AI and automation without the cost and complexity of traditional enterprise software

How long does Creatio implementation takes?

Implementation time depends on project scope and complexity, but it's typically faster than legacy CRM deployments. Independent research found organizations implement Creatio 70% faster than legacy CRM systems, and its no-code tools and pre-built workflows are designed to compress typical rollout cycles from months to weeks — for example, the City of Boston launched a citywide 311 service across 700 users in just 4 months

Does Creatio offer a free trial?

No, Creatio does not offer a free plan or free trial. Pricing starts at $40/user/month for the core platform, and interested businesses can request a live demo instead

Is Creatio a well-established company?

Yes. Creatio was founded in 2014 and is headquartered in Boston, Massachusetts. In 2024, the company reached unicorn status following a $200 million investment round that valued it at $1.2 billion. Creatio is led by founder and CEO Katherine Kostereva

Source: creatio.com

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