Close vs Creatio: Which is Better in 2026?
Choosing between Close and Creatio comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Close wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Pick Creatio if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Close
CRM for fast-moving sales teams to close more deals
Best for you if:
- • You want excellent built-in communication tools
- • You want fast and intuitive interface
Creatio
AI CRM built for people and AI agents to work together
Best for you if:
- • Mid-market and enterprise teams that want Sales, Marketing, and Service on one CRM with AI agents and no-code customization built in
- • You want aI agents work inside CRM records for tasks like account enrichment, meeting prep, and forecasting, not as a bolted-on chatbot
- • You want a no-code workflow and agent builder lets non-technical teams customize without IT
| At a Glance | Close | Creatio |
|---|---|---|
Starts at | $19/monthStarter | $15/monthSales/Marketing/Service |
Best For | CRM | CRM |
Rating | 4.7/5 | 4.6/5 |
Free plan | No | No |
Choose Close or Creatio?
Choose Close if
CRM for fast-moving sales teams to close more deals
- You want excellent built-in communication tools
- You want fast and intuitive interface
Choose Creatio if
AI CRM built for people and AI agents to work together
- Mid-market and enterprise teams that want Sales, Marketing, and Service on one CRM with AI agents and no-code customization built in
- You want aI agents work inside CRM records for tasks like account enrichment, meeting prep, and forecasting, not as a bolted-on chatbot
- You want a no-code workflow and agent builder lets non-technical teams customize without IT
- Budget matters ($15/month vs $19/month)
| Feature | Close | Creatio |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.7/5 2,089 reviews | ★4.6/5 509 reviews |
| Categories | CRMSales Engagement | CRMWorkflow Automation |
In-Depth Analysis
Close
CRM for fast-moving sales teams to close more deals
Close's pricing is fair for small teams starting with the Starter plan at $19/month, offering essential CRM features.
Watch out
Per-user pricing for Professional/Enterprise tiers adds up quickly.
Strengths
- +Excellent built-in communication tools
- +Fast and intuitive interface
- +Good for high-volume sales
- +Strong automation features
Weaknesses
- -Less suitable for complex sales cycles
- -Limited marketing features
- -Can be expensive per user
Key features
Creatio
AI CRM built for people and AI agents to work together
Good value: AI agents are included in every plan rather than charged as a separate add-on.
Strengths
- +AI agents work inside CRM records for tasks like account enrichment, meeting prep, and forecasting, not as a bolted-on chatbot
- +A no-code workflow and agent builder lets non-technical teams customize without IT
- +Unified Sales, Marketing, and Service on one shared data model
Weaknesses
- -No free plan
- -Geared more to larger businesses than small teams
Key features
Pricing: Close vs Creatio
| Plan | Close | Creatio |
|---|---|---|
| Tier 1 | $19 month Starter | $40 month Growth |
| Tier 2 | $99 month per user Professional | $75 month Enterprise |
| Tier 3 | $139 month per user Enterprise | $150 month Unlimited |
| Tier 4 | N/A | $15 month Sales/Marketing/Service |
Pricing verified from each vendor's public pricing page. Compare in detail on Close pricing and Creatio pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Close
Want the highest-rated option?
Close: 4.7/5 (2,089 reviews). Creatio: 4.6/5 (509 reviews).
Go with: Close
Value user reviews?
Close: 2,089 reviews (4.7/5). Creatio: 509 reviews (4.6/5).
Go with: Close
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Close is rated higher: 4.7/5 vs 4.6/5.
Key Takeaways
Close
- Higher user rating: 4.7/5 vs 4.6/5
- Larger review base (2,089 reviews)
- Our pick for this comparison
Creatio
- Choose if you want aI CRM built for people and AI agents to work together
The Bottom Line
Close wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick.
Frequently Asked Questions
Is Close or Creatio better?
Close is rated in our evaluation. Both are paid.
What are Close and Creatio used for?
Close: CRM for fast-moving sales teams to close more deals. Creatio: AI CRM built for people and AI agents to work together.
What does Close cost vs Creatio?
Close is a paid tool. Creatio is a paid tool. Visit their websites for detailed pricing.