Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email marketing, SMS campaigns, chat, CRM, and marketing automation. Founded in France in 2012, Brevo has grown to serve over 500,000 customers worldwide with a focus on affordability and ease of use. The platform is known for its generous free tier and competitive pricing compared to Mailchimp. Brevo offers transactional email services, landing pages, Facebook ads integration, and a sales CRM - making it a comprehensive solution for growing businesses.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source brevo.com ↗

Ratings Across the Web

4.6 (6,219 reviews)

Brevo holds an aggregate rating of 4.6 out of 5 from 6,219 reviews across G2 and Capterra, last checked September 17, 2026.

G2 2,700 reviews

4.5/5

Capterra 3,519 reviews

4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketing campaigns
SMS marketing
Marketing automation
Transactional emails
CRM included
Landing pages
Chat widget
Facebook ads

Pricing Plans

Pricing checked Oct 5, 2026

Brevo plans and prices, checked October 2026
Plan	Price	Details
Free	$0	300 emails/day Customizable email templates Drag & drop editor +2 more Show less Transactional API/SMTP/Webhooks SMS & WhatsApp campaigns
Starter	$9/month	From 5,000 emails per month No daily sending limit Basic reporting & analytics +2 more Show less 24/7 email support Remove Brevo branding add-on
Business	$18/month	Marketing automation A/B testing Advanced reporting with heatmaps +4 more Show less Predictive sending Landing pages Multi-user access Phone support
Enterprise	Custom	Unlimited contacts Sub-account management Advanced integrations +3 more Show less Tailored onboarding Dedicated Customer Success Manager Enterprise-grade security

Calculate your cost View full pricing

Is Brevo worth the price?

Good value

Brevo's pricing is quite competitive, especially at the entry level.

The Starter tier at $9/month for 5,000 emails is very generous compared to many competitors. The Business tier at $18/month offers significant value with advanced features.

This pricing structure is best for small to medium businesses looking for an affordable, all-in-one marketing solution.

Hidden Costs & Gotchas

Removing branding is an add-on

Full Brevo pricing: every plan, hidden costs and alternatives

How Brevo's pricing compares

At $9/mo, billing unit not specified, Brevo is mid-range of its 6 comparable direct competitors ($1.92 to $100/mo across the set).

Zoho CRM

$1.92

Brevo

$15

$20

$33

$49

$100

Entry paid plan, monthly. Pricing checked Oct 5, 2026.

Reviews

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4.6/5

Across 6,219 verified user reviews on Capterra, G2

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Best Brevo Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpot Freemium

CRM platform for scaling businesses

3.9

ActiveCampaign Freemium

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

4.5

Mailchimp Freemium

Grow your business with email, SMS, and AI marketing

3.9

Constant Contact Freemium

Established email marketing for small businesses

4.2

Zoho CRM Freemium

CRM for sales and marketing teams

4.2

Klaviyo Freemium

Email marketing for e-commerce

4.6

Customer.io Paid

Automated messaging based on user behavior

4.5

ConvertKit Freemium

Email marketing for creators: newsletters, landing pages, and monetization

4.5

See all email marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Brevo alternatives 8+ tools ranked, pricing + verdict per pick Brevo vs HubSpot Head-to-head: features, pricing, who wins Brevo vs ActiveCampaign Head-to-head: features, pricing, who wins Brevo vs Mailchimp Head-to-head: features, pricing, who wins

Explore More

Brevo FAQ

How does Brevo support comprehensive marketing efforts for growing businesses?

Brevo serves as an all-in-one marketing platform, integrating email marketing, SMS campaigns, chat, CRM, and marketing automation. It also includes transactional email services, landing page creation, and Facebook ads integration to support diverse marketing needs.

Which teams would benefit most from using Brevo?

Brevo is well-suited for growing businesses that need a comprehensive solution for managing customer relationships and executing marketing campaigns. Its all-in-one nature makes it useful for marketing teams, sales teams, and customer service teams looking to streamline their operations.

How does Brevo's pricing compare to Mailchimp?

Brevo is known for its competitive pricing and offers a very generous free tier, making it a more affordable option compared to Mailchimp. Paid plans are also designed to be affordable for increased usage and features.

What kind of limitations should users be aware of with Brevo?

Users might find Brevo's interface to be clunky at times, and the platform offers a limited selection of templates. There can also be a learning curve associated with setting up and utilizing its automation features effectively.

Does Brevo include a free tier for new users?

Yes, Brevo offers a very generous free tier that allows users to send up to 300 emails per day. This tier is a good starting point for businesses to explore the platform's capabilities, though it includes Brevo branding.

Can Brevo handle transactional emails?

Yes, Brevo provides robust transactional email services, allowing businesses to send automated emails such as order confirmations, shipping updates, and password resets. This feature is integrated alongside its marketing email capabilities.

How is Brevo priced?

Brevo operates on a freemium model, offering a generous free tier for basic usage. For businesses requiring more extensive features and higher sending volumes, paid plans are available, which scale with usage and additional functionalities.

Source: brevo.com

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