Brevo

Name: Brevo
Brand: Brevo
Price: 9 USD
Rating: 4.6 (5959 reviews)

Claim this tool Editor reviewed

All-in-one marketing platform for email, SMS, and customer engagement

Email Marketing Marketing Automation CRM Transactional Email

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4.6(5,959 across the web)

FreemiumVisit Website

Reviews onG2Capterra

5959 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Very generous free tier (300 emails/day)

Biggest con

Interface can be clunky

TL;DR - Brevo

Formerly Sendinblue, now Brevo
300 free emails/day forever
Email, SMS, CRM, and automation in one

Pricing: Free plan available

Best for: Growing teams

4.6/5 across review platforms

What is Brevo?

Editorial review

Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email marketing, SMS campaigns, chat, CRM, and marketing automation. Founded in France in 2012, Brevo has grown to serve over 500,000 customers worldwide with a focus on affordability and ease of use. The platform is known for its generous free tier and competitive pricing compared to Mailchimp. Brevo offers transactional email services, landing pages, Facebook ads integration, and a sales CRM - making it a comprehensive solution for growing businesses.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcebrevo.com ↗

Pros & Cons

Pros

Very generous free tier (300 emails/day)
Affordable paid plans
All-in-one platform
Good deliverability
GDPR compliant (EU-based)

Cons

Interface can be clunky
Limited templates
Brevo branding on free tier
Learning curve for automation

Ratings Across the Web

4.6(5,959 reviews)

Brevo holds an aggregate rating of 4.6 out of 5 from 5,959 reviews across G2 and Capterra, last checked March 18, 2026.

G22,592 reviews

4.5/5

Capterra3,367 reviews

4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketing campaignsSMS marketingMarketing automationTransactional emailsCRM includedLanding pagesChat widgetFacebook ads

Pricing Plans

Pricing checked Aug 25, 2026

Free

300 emails/day
Customizable email templates
Drag & drop editor
Transactional API/SMTP/Webhooks
SMS & WhatsApp campaigns

Starter

$9/month

From 5,000 emails per month
No daily sending limit
Basic reporting & analytics
24/7 email support
Remove Brevo branding add-on

Business

$18/month

Marketing automation
A/B testing
Advanced reporting with heatmaps
Predictive sending
Landing pages
Multi-user access
Phone support

Enterprise

Custom

Unlimited contacts
Sub-account management
Advanced integrations
Tailored onboarding
Dedicated Customer Success Manager
Enterprise-grade security

Calculate your cost View full pricing

Is Brevo worth the price?

85/100

Brevo's pricing is quite competitive, especially at the entry level.

The Starter tier at $9/month for 5,000 emails is very generous compared to many competitors. The Business tier at $18/month offers significant value with advanced features.

This pricing structure is best for small to medium businesses looking for an affordable, all-in-one marketing solution.

Hidden Costs & Gotchas

Email volume increases cost significantly

Removing branding is an add-on

SMS/WhatsApp likely usage-based fees

Advanced features locked in Business tier

How Brevo Compares to Competitors

Compared to Mailchimp, Brevo's Starter plan at $9 for 5,000 emails is more affordable than Mailchimp's Essentials plan which starts higher for fewer contacts. ActiveCampaign's Lite plan, while feature-rich, also typically starts at a higher price point than Brevo's Business tier for comparable email volumes, making Brevo a strong budget-friendly alternative.

How Brevo's pricing compares

At $9/mo, Brevo is mid-range of its 6 direct competitors ($1.92 to $100/mo across the set).

Zoho CRM

$1.92

Brevo

$15

$20

$33

$49

$100

Entry paid plan, monthly. Pricing checked Aug 25, 2026.

Reviews

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4.6/5

Across 5,959 verified user reviews on Capterra, G2

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Best Brevo Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpotFreemium

CRM platform for scaling businesses

3.9

ActiveCampaignFreemium

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

4.5

MailchimpFreemium

Grow your business with email, SMS, and AI marketing

3.9

Constant ContactFreemium

Established email marketing for small businesses

4.2

ConvertKitFreemium

Email marketing for creators: newsletters, landing pages, and monetization

4.5

Customer.ioPaid

Automated messaging based on user behavior

4.5

KlaviyoFreemium

Email marketing for e-commerce

4.6

Zoho CRMFreemium

CRM for sales and marketing teams

4.1

See all email marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Brevo alternatives8+ tools ranked, pricing + verdict per pick Brevo vs HubSpotHead-to-head: features, pricing, who wins Brevo vs ActiveCampaignHead-to-head: features, pricing, who wins Brevo vs MailchimpHead-to-head: features, pricing, who wins

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Brevo FAQ

How does Brevo support comprehensive marketing efforts for growing businesses?

Brevo serves as an all-in-one marketing platform, integrating email marketing, SMS campaigns, chat, CRM, and marketing automation. It also includes transactional email services, landing page creation, and Facebook ads integration to support diverse marketing needs.

Which teams would benefit most from using Brevo?

Brevo is well-suited for growing businesses that need a comprehensive solution for managing customer relationships and executing marketing campaigns. Its all-in-one nature makes it useful for marketing teams, sales teams, and customer service teams looking to streamline their operations.

How does Brevo's pricing compare to Mailchimp?

Brevo is known for its competitive pricing and offers a very generous free tier, making it a more affordable option compared to Mailchimp. Paid plans are also designed to be affordable for increased usage and features.

What kind of limitations should users be aware of with Brevo?

Users might find Brevo's interface to be clunky at times, and the platform offers a limited selection of templates. There can also be a learning curve associated with setting up and utilizing its automation features effectively.

Does Brevo include a free tier for new users?

Yes, Brevo offers a very generous free tier that allows users to send up to 300 emails per day. This tier is a good starting point for businesses to explore the platform's capabilities, though it includes Brevo branding.

Can Brevo handle transactional emails?

Yes, Brevo provides robust transactional email services, allowing businesses to send automated emails such as order confirmations, shipping updates, and password resets. This feature is integrated alongside its marketing email capabilities.

How is Brevo priced?

Brevo operates on a freemium model, offering a generous free tier for basic usage. For businesses requiring more extensive features and higher sending volumes, paid plans are available, which scale with usage and additional functionalities.

Source: brevo.com

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