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All-in-one marketing platform for email, SMS, and customer engagement

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Reviews onG2Capterra
5959 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Very generous free tier (300 emails/day)

Biggest con

Interface can be clunky

TL;DR - Brevo

  • Formerly Sendinblue, now Brevo
  • 300 free emails/day forever
  • Email, SMS, CRM, and automation in one
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms

What is Brevo?

Editorial review
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email marketing, SMS campaigns, chat, CRM, and marketing automation. Founded in France in 2012, Brevo has grown to serve over 500,000 customers worldwide with a focus on affordability and ease of use. The platform is known for its generous free tier and competitive pricing compared to Mailchimp. Brevo offers transactional email services, landing pages, Facebook ads integration, and a sales CRM - making it a comprehensive solution for growing businesses.

Available on: Web

Pros & Cons

Pros

  • Very generous free tier (300 emails/day)
  • Affordable paid plans
  • All-in-one platform
  • Good deliverability
  • GDPR compliant (EU-based)

Cons

  • Interface can be clunky
  • Limited templates
  • Brevo branding on free tier
  • Learning curve for automation

Ratings Across the Web

4.6(5,959 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketing campaignsSMS marketingMarketing automationTransactional emailsCRM includedLanding pagesChat widgetFacebook ads

Pricing Plans

Pricing checked Jun 7, 2026

Free

Free

  • 300 emails/day
  • Customizable email templates
  • Drag & drop editor
  • Transactional API/SMTP/Webhooks
  • SMS & WhatsApp campaigns

Starter

$9/month

  • From 5,000 emails per month
  • No daily sending limit
  • Basic reporting & analytics
  • 24/7 email support
  • Remove Brevo branding add-on

Business

$18/month

  • Marketing automation
  • A/B testing
  • Advanced reporting with heatmaps
  • Predictive sending
  • Landing pages
  • Multi-user access
  • Phone support

Enterprise

Custom

  • Unlimited contacts
  • Sub-account management
  • Advanced integrations
  • Tailored onboarding
  • Dedicated Customer Success Manager
  • Enterprise-grade security

How Brevo's pricing compares

At $9/mo, Brevo is mid-range of its 6 direct competitors ($1.92 to $100/mo across the set).

Entry paid plan, monthly. Pricing checked Jun 7, 2026.

Reviews

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4.6/5

Across 5,959 verified user reviews on Capterra, G2

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Brevo FAQ

How does Brevo support comprehensive marketing efforts for growing businesses?

Brevo serves as an all-in-one marketing platform, integrating email marketing, SMS campaigns, chat, CRM, and marketing automation. It also includes transactional email services, landing page creation, and Facebook ads integration to support diverse marketing needs.

Which teams would benefit most from using Brevo?

Brevo is well-suited for growing businesses that need a comprehensive solution for managing customer relationships and executing marketing campaigns. Its all-in-one nature makes it useful for marketing teams, sales teams, and customer service teams looking to streamline their operations.

How does Brevo's pricing compare to Mailchimp?

Brevo is known for its competitive pricing and offers a very generous free tier, making it a more affordable option compared to Mailchimp. Paid plans are also designed to be affordable for increased usage and features.

What kind of limitations should users be aware of with Brevo?

Users might find Brevo's interface to be clunky at times, and the platform offers a limited selection of templates. There can also be a learning curve associated with setting up and utilizing its automation features effectively.

Does Brevo include a free tier for new users?

Yes, Brevo offers a very generous free tier that allows users to send up to 300 emails per day. This tier is a good starting point for businesses to explore the platform's capabilities, though it includes Brevo branding.

Can Brevo handle transactional emails?

Yes, Brevo provides robust transactional email services, allowing businesses to send automated emails such as order confirmations, shipping updates, and password resets. This feature is integrated alongside its marketing email capabilities.

How is Brevo priced?

Brevo operates on a freemium model, offering a generous free tier for basic usage. For businesses requiring more extensive features and higher sending volumes, paid plans are available, which scale with usage and additional functionalities.

Source: brevo.com

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