10 Best Email Marketing Tools in 2026

Updated: February 2026

Email campaign and newsletter tools

Key Takeaways

  • ContactMonkey is our #1 pick for email marketing in 2026, scoring 89/100.
  • We analyzed 81 email marketing tools to create this ranking.
  • 4 tools offer free plans, perfect for getting started.
  • Average editorial score: 87/100 - high-quality category.
1
ContactMonkey logo

ContactMonkey

Internal communications software to create, send, and track consistent, measurable communications.

89/100
Paid4.7 community score

ContactMonkey is an internal communications software designed to help organizations deliver consistent and measurable communications across various channels. It enables users to create, send, and track internal emails and newsletters directly from Outlook and Gmail, eliminating the need for external tools or IT/design support. The platform offers a drag-and-drop email builder, multi-channel reach (Outlook, SMS, Teams, SharePoint), and robust analytics to measure performance through opens, clicks, and read times. The software is ideal for internal communication specialists, HR professionals, and leaders looking to streamline their communication efforts, boost employee engagement, and demonstrate the value of their internal comms. Key features include employee surveys, custom segmentation, multi-language support, timezone sending, and the ability to edit sent links. It also integrates seamlessly with Microsoft tools and allows for bulk email sends and secure sending on behalf of executives, addressing common pain points like lack of analytics, poor personalization, and manual processes.

2
Klaviyo logo

Klaviyo

Email marketing for e-commerce

88/100
Freemium

Klaviyo is an email and SMS marketing platform built for e-commerce. Deep integrations with Shopify, BigCommerce, and stores. Automated flows trigger on customer behavior. Advanced segmentation targets the right customers. Predictive analytics forecast customer lifetime value. Marketing automation powered by your store's data.

3
Twilio logo

Twilio

Communication APIs

87/100
Paid

Twilio is a cloud communications platform providing APIs for SMS, voice, video, WhatsApp, email, and authentication services. It enables developers to programmatically send messages and make calls.

4
Customer.io logo

Customer.io

Automated messaging based on user behavior

87/100
Paid

Customer.io is a customer engagement platform for sending data-powered communications through email, SMS, push notifications, and in-app messaging with visual workflow automation.

5
ActiveCampaign logo

ActiveCampaign

Email marketing, automation & CRM

87/100
Paid

ActiveCampaign is a marketing automation platform offering email marketing, CRM, multi-channel messaging, and AI-powered autonomous marketing with WhatsApp integration and advanced segmentation.

6
SendGrid logo

SendGrid

Email delivery service

87/100
Freemium

SendGrid is a cloud-based email delivery platform that provides transactional and marketing email services with high deliverability and powerful APIs.

7
beehiiv logo

beehiiv

Newsletter platform for growth

86/100
Freemium

beehiiv is a newsletter platform built for growth, offering custom websites, monetization tools, recommendation network, and advanced analytics for content creators.

8
Mailchimp logo

Mailchimp

Turn emails into revenue

86/100
Freemium

Mailchimp is an all-in-one marketing platform that helps businesses manage email campaigns, automations, landing pages, and customer journeys.

9
Nimble logo

Nimble

Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.

86/100
Paid

Nimble is a comprehensive CRM solution designed specifically for solopreneurs and small teams, focusing on relationship management rather than just sales tracking. It unifies CRM, email marketing, sales prospecting, and automation into a single, uncluttered platform. Nimble helps users nurture relationships, accelerate engagement, and convert connections into lasting business growth by providing tools for contact management, AI-driven email campaigns, and sales automation. The platform offers features like Nimble Prospector for instant lead finding and enrichment from LinkedIn and other web sources, customizable deal pipelines, and workflow automation. It integrates seamlessly with Microsoft 365 and Google Workspace, allowing users to manage contacts, calendars, and emails in one place. Nimble aims to simplify CRM for small businesses by offering all essential tools in one plan, eliminating extra fees often associated with other CRMs, and providing a user-friendly experience to help grow relationships and streamline sales processes.

10
Attentive logo

Attentive

SMS marketing platform

85/100
Paid4.1 community score

Attentive is an AI-powered SMS and email marketing platform trusted by 8,000+ global brands for personalized messaging at scale. The platform combines SMS, RCS (Rich Communication Services), and email to help businesses connect with customers through targeted campaigns. The platform's patented two-tap mobile technology converts website visitors into SMS subscribers. Attentive Signal identifies and engages anonymous website visitors, while comprehensive analytics provide customizable reports for data-driven decisions. Real-time personalization adapts messages based on individual preferences and behaviors. Attentive offers 100+ integrations with e-commerce platforms, customer service tools, loyalty programs, and data platforms. The platform supports international messaging across 20 countries with built-in compliance risk management for industries including retail, e-commerce, travel, hospitality, and entertainment.

Best Email Marketing For

What is Email Marketing Software?

Email campaign and newsletter tools

According to our analysis of 10+ tools, the email marketing software market offers solutions for teams of all sizes, from solo professionals to enterprise organizations. The best email marketing tools in 2026 combine powerful features with intuitive interfaces.

Common Features of Email Marketing Software

Automation

Automate repetitive email marketing tasks to save time

Collaboration

Work together with team members in real-time

Analytics & Reporting

Track progress and measure performance

Security

Protect sensitive data with enterprise-grade security

Who Uses Email Marketing Software?

Email Marketing software is used by a wide range of professionals and organizations:

  • Small businesses looking to streamline operations and compete with larger companies
  • Enterprise teams needing scalable solutions for complex email marketing needs
  • Freelancers and consultants managing multiple clients and projects
  • Startups seeking cost-effective tools that can grow with them

How to Choose the Right Email Marketing Software

When evaluating email marketing tools, consider these key factors:

  1. Identify your specific needs. What problems are you trying to solve? List your must-have features versus nice-to-haves.
  2. Consider your budget. 4 tools in our top 10 offer free plans, including Klaviyo and SendGrid.
  3. Evaluate ease of use. A powerful tool is useless if your team won't adopt it. Look for intuitive interfaces and good onboarding.
  4. Check integrations. Ensure the tool works with your existing tech stack (CRM, communication tools, etc.).
  5. Read real user reviews. Our community reviews provide honest feedback from actual users.

Frequently Asked Questions

What is the best email marketing software in 2026?

Based on our analysis of features, user reviews, and overall value, ContactMonkey ranks as the #1 email marketing tool in 2026 with a score of 89/100. Other top-rated options include Klaviyo and Twilio.

Are there free email marketing tools available?

Yes! Klaviyo, SendGrid, beehiiv offer free plans. In total, 4 of the top 10 email marketing tools have free or freemium pricing options.

How do you rank email marketing tools?

Our rankings are based on multiple factors: editorial analysis of features and usability (40%), community reviews and ratings (30%), pricing value (15%), and integration capabilities (15%). We regularly update rankings as tools evolve and new reviews come in.

What should I look for in email marketing software?

Key factors to consider include: core features that match your workflow, ease of use and learning curve, pricing that fits your budget, quality of customer support, integrations with your existing tools, and scalability as your needs grow.

Our Ranking Methodology

At Toolradar, we combine editorial expertise with community insights to rank email marketing tools:

40%
Editorial Analysis
Features, UX, innovation
30%
User Reviews
Real feedback from verified users
15%
Pricing Value
Cost vs. features offered
15%
Integrations
Ecosystem compatibility

Rankings are updated regularly as we receive new reviews and as tools release updates. Last updated: February 2026.

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