TL;DR - Mailchimp
- Email marketing with powerful automation
- Pre-built customer journeys save setup time
- A/B testing optimizes your campaigns
Pricing: Free plan available
Best for: Growing teams
Score: 77/100
Pricing Plans
Free
Free
500 contacts
- 500 contacts
- 1000 sends/mo
- Basic templates
Most Popular
Essentials
$13/month
Starting
- 500 contacts
- 5000 sends
- A/B testing
Standard
$20/month
Popular
- 500 contacts
- 6000 sends
- Automation
About Mailchimp
Mailchimp grew from email marketing into a broader marketing platform. Email, automation, websites, and CRM—the tool many businesses learned email marketing on.
The free tier works for small lists. The features have grown extensive. The brand is recognizable.
Small businesses starting with email marketing often begin with Mailchimp.
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Mailchimp FAQ
Yes, Mailchimp offers a free plan for up to 500 contacts and 1,000 emails/month with basic email templates and marketing CRM. Paid plans start at $13/month (Essentials) for more features.
Mailchimp Essentials starts at $13/month (500 contacts), Standard at $20/month (500 contacts with automation), and Premium at $350/month (advanced features). Pricing scales with contact count.
Mailchimp handles email marketing, landing pages, social ads, postcards, surveys, and basic CRM. You can create campaigns, automate customer journeys, and track performance with detailed analytics.
Yes, Mailchimp offers Customer Journeys for automated email sequences based on triggers and behaviors. You can automate welcome series, abandoned cart emails, re-engagement campaigns, and more.
Mailchimp integrates with 300+ apps including Shopify, WooCommerce, WordPress, Salesforce, Canva, and social platforms. It also offers API access for custom integrations.
Yes, Mailchimp includes AI tools like Content Optimizer (improves emails), Creative Assistant (generates designs), send time optimization, and predictive segmentation. AI features help improve campaign performance.
Mailchimp is user-friendly with strong templates and integrations. It's pricier than competitors like ConvertKit or MailerLite as lists grow. Best for small businesses wanting an all-in-one marketing platform.