Mailchimp

Turn emails into revenue

Email Marketing Marketing Automation Landing Pages

4.4(30,300 across the web)

What is Mailchimp?

Mailchimp (email marketing): Turn emails into revenue. Mailchimp is an email marketing and automation platform serving millions of businesses worldwide, now part of Intuit. It enables users to create, send, and analyze email and SMS campaigns with drag-and-drop builders, pre-designed templates, and AI-powered content generation tools. Key capabilities: Drag-and-drop email builder with pre-designed and custom templates, Marketing automation with multi-step customer journey workflows, AI-powered content generation and send-time optimization, Audience segmentation with behavioral and predictive targeting, A/B testing and multivariate testing for campaign optimization. Mailchimp ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare Mailchimp against Mailerlite, Moosend, Mailjet.

TL;DR - Mailchimp

Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
Free plan supports up to 250 contacts and 500 emails/month; paid plans start at $13/month for 500 contacts
Includes drag-and-drop builder, audience segmentation, A/B testing, SMS marketing, and 300+ integrations

Pricing: Free plan available

Best for: Growing teams

4.4/5 across review platforms

Pros & Cons

Pros

Intuitive drag-and-drop editor accessible to non-technical users
Comprehensive free plan to get started with basic email marketing
Powerful automation workflows rivaling dedicated automation platforms
Extensive template library with mobile-responsive designs
Strong deliverability rates backed by Intuit infrastructure
Built-in AI tools for subject lines, content, and send-time optimization

Cons

Free plan capped at just 250 contacts and 500 sends per month
Pricing scales steeply as contact lists grow beyond initial tiers
Advanced segmentation and multivariate testing require Standard or Premium
Phone support only available on the Premium plan
Removing Mailchimp branding requires a paid plan

Ratings Across the Web

4.4(30,300 reviews)

G212,700 reviews

4.3/5

Capterra17,600 reviews

4.5/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Drag-and-drop email builder with pre-designed and custom templatesMarketing automation with multi-step customer journey workflowsAI-powered content generation and send-time optimizationAudience segmentation with behavioral and predictive targetingA/B testing and multivariate testing for campaign optimizationSMS and MMS marketing campaigns (select countries)Landing page and website builder with custom domainsDetailed analytics with comparative reporting across campaignsIntegration with 300+ apps including Shopify, WooCommerce, and SalesforceTransactional email via Mandrill add-on with 99.99% delivery rate

Pricing Plans

Free Trial

Free

Up to 250 contacts
500 email sends/month (250/day limit)
1 audience
1 seat
Basic email templates
Abandoned cart automation
Landing pages

Essentials

$13/month

Up to 50,000 contacts
10x contact limit monthly sends
3 audiences
3 seats
Email and chat support 24/7
A/B testing
Single email automations and 4-step journeys
Remove Mailchimp branding
SMS add-on available

Standard

$20/month

Up to 100,000 contacts
12x contact limit monthly sends
5 audiences
5 seats
Advanced segmentation
Dynamic content
Custom-coded templates
Behavioral targeting
Comparative reporting
Send-time optimization
14-day free trial available

Premium

$350/month

Up to 200,000+ contacts (custom plans above)
15x contact limit monthly sends
Unlimited audiences and seats
Multivariate testing
Predictive segmentation
Phone and priority support
Dedicated integration specialist
Advanced analytics

View full pricing

About Mailchimp

LCLouis CorneloupUpdated Apr 23, 2026

Mailchimp is an email marketing and automation platform serving millions of businesses worldwide, now part of Intuit. It enables users to create, send, and analyze email and SMS campaigns with drag-and-drop builders, pre-designed templates, and AI-powered content generation tools. The platform includes marketing automation workflows, audience segmentation, A/B and multivariate testing, landing pages, and a website builder. Mailchimp integrates with over 300 apps including Shopify, WooCommerce, Salesforce, and social ad platforms. With predictive analytics and behavioral targeting, it helps small-to-midsize businesses convert subscribers into customers across email, SMS, and social channels.

How we evaluate tools →Source: mailchimp.com

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Best Mailchimp Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

MailerliteFreemium

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Constant ContactFreemium

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KlaviyoFreemium

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Mailchimp FAQ

Is Mailchimp free to use?

Yes. Mailchimp offers a free plan for up to 250 contacts and 500 email sends per month. It includes basic templates, a landing page builder, and abandoned cart automation. Paid plans start at $13/month for more contacts, sends, and advanced features.

How does Mailchimp compare to ConvertKit or ActiveCampaign?

Mailchimp is best for small businesses wanting an all-in-one platform with email, landing pages, and basic CRM. ConvertKit (now Kit) targets creators and bloggers with simpler automation. ActiveCampaign offers more advanced automation and CRM features for sales-driven teams. Mailchimp strikes a balance between ease of use and feature depth.

Does Mailchimp support SMS marketing?

Yes. SMS and MMS marketing are available as add-ons on paid plans in select countries including the US and Canada. You can combine email and SMS in automated customer journeys for multi-channel campaigns.

What happens if I exceed my contact limit?

Mailchimp pauses sending if you exceed your plan's contact limit on the Free plan. On paid plans, additional contacts are charged as overages. You can upgrade your plan or clean your list to remove inactive subscribers and stay within limits.

Can Mailchimp integrate with my e-commerce platform?

Yes. Mailchimp integrates natively with Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, and other e-commerce platforms. These integrations enable abandoned cart emails, product recommendations, purchase-based segmentation, and revenue tracking.

What is Mailchimp's email deliverability like?

Mailchimp maintains strong deliverability rates, citing 99.99% for transactional emails via its Mandrill add-on. The platform uses dedicated IP addresses (available on higher tiers), domain authentication (DKIM, SPF), and abuse-prevention policies to ensure emails reach inboxes.

Source: mailchimp.com

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