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Mailchimp

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Grow your business with email, SMS, and AI marketing

Email MarketingMarketing AutomationLanding PagesWebsite Builders
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Reviews onG2Capterra
30300 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Intuitive drag-and-drop editor accessible to non-technical users

Biggest con

Free plan capped at just 250 contacts and 500 sends per month

TL;DR - Mailchimp

  • Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
  • Free plan supports up to 250 contacts and 500 emails/month; paid plans start at $13/month for 500 contacts
  • Includes drag-and-drop builder, audience segmentation, A/B testing, SMS marketing, and 300+ integrations
Pricing: Free plan available
Best for: Growing teams
4.4/5 across review platforms

What is Mailchimp?

Editorial review
Mailchimp is an email marketing and automation platform serving millions of businesses worldwide, now part of Intuit. It enables users to create, send, and analyze email and SMS campaigns with drag-and-drop builders, pre-designed templates, and AI-powered content generation tools. The platform includes marketing automation workflows, audience segmentation, A/B and multivariate testing, landing pages, and a website builder. Mailchimp integrates with over 300 apps including Shopify, WooCommerce, Salesforce, and social ad platforms. With predictive analytics and behavioral targeting, it helps small-to-midsize businesses convert subscribers into customers across email, SMS, and social channels.

Available on: Web

how we evaluateSourcemailchimp.com ↗

Pros & Cons

Pros

  • Intuitive drag-and-drop editor accessible to non-technical users
  • Comprehensive free plan to get started with basic email marketing
  • Powerful automation workflows rivaling dedicated automation platforms
  • Extensive template library with mobile-responsive designs
  • Strong deliverability rates backed by Intuit infrastructure
  • Built-in AI tools for subject lines, content, and send-time optimization

Cons

  • Free plan capped at just 250 contacts and 500 sends per month
  • Pricing scales steeply as contact lists grow beyond initial tiers
  • Advanced segmentation and multivariate testing require Standard or Premium
  • Phone support only available on the Premium plan
  • Removing Mailchimp branding requires a paid plan

Ratings Across the Web

4.4(30,300 reviews)
G212,700 reviews
4.3/5
Capterra17,600 reviews
4.5/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Drag-and-drop email builder with pre-designed and custom templatesMarketing automation with multi-step customer journey workflowsAI-powered content generation and send-time optimizationAudience segmentation with behavioral and predictive targetingA/B testing and multivariate testing for campaign optimizationSMS and MMS marketing campaigns (select countries)Landing page and website builder with custom domainsDetailed analytics with comparative reporting across campaignsIntegration with 300+ apps including Shopify, WooCommerce, and SalesforceTransactional email via Mandrill add-on with 99.99% delivery rate

Pricing Plans

Free Trial

Pricing checked Jul 6, 2026

Free

Free

  • Up to 250 contacts
  • 500 email sends/month (250/day limit)
  • 1 audience
  • 1 seat
  • Basic email templates
  • Abandoned cart automation
  • Landing pages

Essentials

$13/month

  • Up to 50,000 contacts
  • 10x contact limit monthly sends
  • 3 audiences
  • 3 seats
  • Email and chat support 24/7
  • A/B testing
  • Single email automations and 4-step journeys
  • Remove Mailchimp branding

Standard

$20/month

  • Up to 100,000 contacts
  • 12x contact limit monthly sends
  • 5 audiences
  • 5 seats
  • Advanced segmentation
  • Dynamic content
  • Custom-coded templates
  • Behavioral targeting

Premium

$350/month

  • Up to 200,000+ contacts (custom plans above)
  • 15x contact limit monthly sends
  • Unlimited audiences and seats
  • Multivariate testing
  • Predictive segmentation
  • Phone and priority support
  • Dedicated integration specialist
  • Advanced analytics
Calculate your costView full pricing

Reviews

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4.4/5

Across 30,300 verified user reviews on Capterra, G2

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Mailchimp FAQ

How does Mailchimp help businesses manage their email campaigns?

Mailchimp provides tools to create, send, and analyze email and SMS campaigns using drag-and-drop builders, pre-designed templates, and AI-powered content generation. It also includes marketing automation workflows and audience segmentation to target messages effectively.

Which teams benefit most from using Mailchimp?

Small-to-midsize businesses that need to convert subscribers into customers across email, SMS, and social channels will find Mailchimp most beneficial. Its intuitive drag-and-drop editor makes it accessible for non-technical users.

How is Mailchimp priced?

Mailchimp is available on a free tier, which allows users to get started with basic email marketing. Paid plans offer more usage and advanced features, with pricing scaling as contact lists grow.

What kind of limitations does the free plan have?

The free plan is capped at 250 contacts and 500 sends per month, which may be restrictive for growing businesses. Additionally, removing Mailchimp branding requires upgrading to a paid plan.

Can Mailchimp integrate with other business tools?

Yes, Mailchimp integrates with over 300 apps, including popular platforms like Shopify, WooCommerce, Salesforce, and various social ad platforms. This allows for a connected marketing ecosystem.

How does Mailchimp compare to a competitor like ActiveCampaign?

Mailchimp offers a comprehensive free plan and an intuitive drag-and-drop editor, making it easy for non-technical users to get started. It also provides powerful automation workflows and a strong deliverability rate, similar to dedicated automation platforms.

Does Mailchimp offer advanced testing capabilities?

Mailchimp includes A/B and multivariate testing features, which are available on its Standard or Premium plans. These allow users to optimize their campaigns for better performance.

Source: mailchimp.com

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