TL;DR - Mailchimp
- Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
- Free plan supports up to 250 contacts and 500 emails/month; paid plans start at $13/month for 500 contacts
- Includes drag-and-drop builder, audience segmentation, A/B testing, SMS marketing, and 300+ integrations
Pricing: Free plan available
Best for: Growing teams
4.4/5 across review platforms
Pros & Cons
Pros
- Intuitive drag-and-drop editor accessible to non-technical users
- Comprehensive free plan to get started with basic email marketing
- Powerful automation workflows rivaling dedicated automation platforms
- Extensive template library with mobile-responsive designs
- Strong deliverability rates backed by Intuit infrastructure
- Built-in AI tools for subject lines, content, and send-time optimization
Cons
- Free plan capped at just 250 contacts and 500 sends per month
- Pricing scales steeply as contact lists grow beyond initial tiers
- Advanced segmentation and multivariate testing require Standard or Premium
- Phone support only available on the Premium plan
- Removing Mailchimp branding requires a paid plan
Ratings Across the Web
4.4(30,300 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Drag-and-drop email builder with pre-designed and custom templatesMarketing automation with multi-step customer journey workflowsAI-powered content generation and send-time optimizationAudience segmentation with behavioral and predictive targetingA/B testing and multivariate testing for campaign optimizationSMS and MMS marketing campaigns (select countries)Landing page and website builder with custom domainsDetailed analytics with comparative reporting across campaignsIntegration with 300+ apps including Shopify, WooCommerce, and SalesforceTransactional email via Mandrill add-on with 99.99% delivery rate
Pricing Plans
Free TrialFree
Free
- Up to 250 contacts
- 500 email sends/month (250/day limit)
- 1 audience
- 1 seat
- Basic email templates
- Abandoned cart automation
- Landing pages
Essentials
$13/month
- Up to 50,000 contacts
- 10x contact limit monthly sends
- 3 audiences
- 3 seats
- Email and chat support 24/7
- A/B testing
- Single email automations and 4-step journeys
- Remove Mailchimp branding
- SMS add-on available
Standard
$20/month
- Up to 100,000 contacts
- 12x contact limit monthly sends
- 5 audiences
- 5 seats
- Advanced segmentation
- Dynamic content
- Custom-coded templates
- Behavioral targeting
- Comparative reporting
- Send-time optimization
- 14-day free trial available
Premium
$350/month
- Up to 200,000+ contacts (custom plans above)
- 15x contact limit monthly sends
- Unlimited audiences and seats
- Multivariate testing
- Predictive segmentation
- Phone and priority support
- Dedicated integration specialist
- Advanced analytics
About Mailchimp
By Toolradar Team·
Mailchimp is an email marketing and automation platform serving millions of businesses worldwide, now part of Intuit. It enables users to create, send, and analyze email and SMS campaigns with drag-and-drop builders, pre-designed templates, and AI-powered content generation tools. The platform includes marketing automation workflows, audience segmentation, A/B and multivariate testing, landing pages, and a website builder. Mailchimp integrates with over 300 apps including Shopify, WooCommerce, Salesforce, and social ad platforms. With predictive analytics and behavioral targeting, it helps small-to-midsize businesses convert subscribers into customers across email, SMS, and social channels.
Reviews
No reviews yet. Be the first to review Mailchimp!
Best Mailchimp Alternatives
Top alternatives based on features, pricing, and user needs.
MailerliteFreemium
Email marketing made simple
MoosendPaid
Email marketing and automation platform
MailjetFreemium
Email marketing and transactional email
HubSpotFreemium
CRM platform for scaling businesses
Constant ContactFreemium
Established email marketing for small businesses
KlaviyoFreemium
Email marketing for e-commerce
ActiveCampaignPaid
Email marketing, automation & CRM
GetresponsePaid
Email marketing platform
Explore More
Mailchimp FAQ
Is Mailchimp free to use?
Yes. Mailchimp offers a free plan for up to 250 contacts and 500 email sends per month. It includes basic templates, a landing page builder, and abandoned cart automation. Paid plans start at $13/month for more contacts, sends, and advanced features.
How does Mailchimp compare to ConvertKit or ActiveCampaign?
Mailchimp is best for small businesses wanting an all-in-one platform with email, landing pages, and basic CRM. ConvertKit (now Kit) targets creators and bloggers with simpler automation. ActiveCampaign offers more advanced automation and CRM features for sales-driven teams. Mailchimp strikes a balance between ease of use and feature depth.
Does Mailchimp support SMS marketing?
Yes. SMS and MMS marketing are available as add-ons on paid plans in select countries including the US and Canada. You can combine email and SMS in automated customer journeys for multi-channel campaigns.
What happens if I exceed my contact limit?
Mailchimp pauses sending if you exceed your plan's contact limit on the Free plan. On paid plans, additional contacts are charged as overages. You can upgrade your plan or clean your list to remove inactive subscribers and stay within limits.
Can Mailchimp integrate with my e-commerce platform?
Yes. Mailchimp integrates natively with Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, and other e-commerce platforms. These integrations enable abandoned cart emails, product recommendations, purchase-based segmentation, and revenue tracking.
What is Mailchimp's email deliverability like?
Mailchimp maintains strong deliverability rates, citing 99.99% for transactional emails via its Mandrill add-on. The platform uses dedicated IP addresses (available on higher tiers), domain authentication (DKIM, SPF), and abuse-prevention policies to ensure emails reach inboxes.
Source: mailchimp.com
Guides & Articles
Best Marketing Automation Software in 2026
Features Mailchimp
Best AI Email Marketing Tools
Features Mailchimp
Best Free AI Tools for Digital Marketing in 2026
Features Mailchimp
Best Email Marketing Platforms in 2026
9 min read
Essential Software for Small Business Management in 2026
10 min read
Marketing Automation Software Compared: 9 Platforms for 2026
9 min read