Mailchimp vs Sendinblue: Which is Better in 2026?
Choosing between Mailchimp and Sendinblue comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Mailchimp is our overall pick for email marketing workflows. Pick Sendinblue if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
- • Free plan supports up to 250 contacts and 500 emails/month; paid plans start at $13/month for 500 contacts
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
Best for you if:
- • All-in-one platform for multichannel marketing and sales.
- • Leverages AI for campaign optimization and customer engagement.
| At a Glance |  Mailchimp |  Sendinblue |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.4/5 | 4.5/5 |
Free plan | Yes | Yes |
Choose Mailchimp or Sendinblue?
Choose Mailchimp if
Grow your business with email, SMS, and AI marketing
- Intuitive drag-and-drop editor accessible to non-technical users
- Comprehensive free plan to get started with basic email marketing
- Powerful automation workflows rivaling dedicated automation platforms
Choose Sendinblue if
One AI-powered customer platform for all your marketing and sales needs.
- Comprehensive all-in-one platform for marketing and sales
- AI-powered features enhance campaign effectiveness and efficiency
- Multichannel engagement options (email, SMS, WhatsApp, etc.)
| Feature | Mailchimp | Sendinblue |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.4/5 30,300 reviews | ★4.5/5 2,893 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
Mailchimp
Grow your business with email, SMS, and AI marketing
Strengths
- +Intuitive drag-and-drop editor accessible to non-technical users
- +Comprehensive free plan to get started with basic email marketing
- +Powerful automation workflows rivaling dedicated automation platforms
- +Extensive template library with mobile-responsive designs
- +Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- -Free plan capped at just 250 contacts and 500 sends per month
- -Pricing scales steeply as contact lists grow beyond initial tiers
- -Advanced segmentation and multivariate testing require Standard or Premium
- -Phone support only available on the Premium plan
- -Removing Mailchimp branding requires a paid plan
Key features
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
Strengths
- +Comprehensive all-in-one platform for marketing and sales
- +AI-powered features enhance campaign effectiveness and efficiency
- +Multichannel engagement options (email, SMS, WhatsApp, etc.)
- +User-friendly interface with drag-and-drop editor and templates
- +Scalable for businesses of all sizes
Weaknesses
- -No specific cons mentioned in the provided text.
Key features
Pricing: Mailchimp vs Sendinblue
| Plan | Mailchimp | Sendinblue |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $13 month Essentials | Contact us Starter |
| Tier 3 | $20 month Standard | Contact us Standard |
| Tier 4 | $350 month Premium | Contact us Professional |
| Tier 5 | N/A | Custom price Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Mailchimp pricing and Sendinblue pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailchimp
Want the highest-rated option?
Mailchimp: 4.4/5 (30,300 reviews). Sendinblue: 4.5/5 (2,893 reviews).
Go with: Sendinblue
Value user reviews?
Mailchimp: 30,300 reviews (4.4/5). Sendinblue: 2,893 reviews (4.5/5).
Go with: Mailchimp
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Sendinblue is rated higher: 4.5/5 vs 4.4/5.
Key Takeaways
Mailchimp
- Larger review base (30,300 reviews)
- Free tier available
- Our pick for this comparison
Sendinblue
- Higher user rating: 4.5/5 vs 4.4/5
The Bottom Line
Mailchimp is our pick.
Frequently Asked Questions
Is Mailchimp or Sendinblue better?
Mailchimp is rated in our evaluation. Both are freemium.
What are Mailchimp and Sendinblue used for?
Mailchimp: Grow your business with email, SMS, and AI marketing. Sendinblue: One AI-powered customer platform for all your marketing and sales needs..
What does Mailchimp cost vs Sendinblue?
Mailchimp is freemium (free tier + paid plans). Sendinblue is freemium (free tier + paid plans). Visit their websites for detailed pricing.