Mailchimp vs Sendinblue: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Mailchimp and Sendinblue side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Sendinblue leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • You want intuitive drag-and-drop editor accessible to non-technical users
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
Best for you if:
- • You want comprehensive all-in-one platform for marketing and sales
| At a Glance | Mailchimp | Sendinblue |
|---|---|---|
Starts at | Free plan, paid from $13/mo, billed monthly Essentials plan | Free plan |
Category | Marketing Automation Email Marketing | CRM Marketing Automation |
Rating | 3.9/5 Capterra 4.5 · G2 4.3 · Trustpilot 2.6 31,997 reviews | 4.5/5 G2 4.5 2,401 reviews |
Free plan | Yes | Yes |
Watch out for | ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists | n/a |
Choose Mailchimp or Sendinblue?
Choose Mailchimp if
- You want intuitive drag-and-drop editor accessible to non-technical users
- You want comprehensive free plan to get started with basic email marketing
- You work in marketing automation, not CRM
Choose Sendinblue if
- You want comprehensive all-in-one platform for marketing and sales
- You want AI-powered features enhance campaign effectiveness and efficiency
- You work in CRM, not marketing automation
In-Depth Analysis
Mailchimp
Grow your business with email, SMS, and AI marketing
Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary.
Watch out
ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
Strengths
- Pro: Intuitive drag-and-drop editor accessible to non-technical users
- Pro: Comprehensive free plan to get started with basic email marketing
- Pro: Powerful automation workflows rivaling dedicated automation platforms
- Pro: Extensive template library with mobile-responsive designs
- Pro: Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- Con: Free plan capped at just 250 contacts and 500 sends per month
- Con: Pricing scales steeply as contact lists grow beyond initial tiers
- Con: Advanced segmentation and multivariate testing require higher tiers
- Con: Phone support only available on the highest tier
- Con: Removing Mailchimp branding requires a paid plan
Key features
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
The Free tier is generous with 5,000 emails and AI features, making it excellent for startups and small businesses.
Strengths
- Pro: Comprehensive all-in-one platform for marketing and sales
- Pro: AI-powered features enhance campaign effectiveness and efficiency
- Pro: Multichannel engagement options (email, SMS, WhatsApp, etc.)
- Pro: User-friendly interface with drag-and-drop editor and templates
- Pro: Scalable for businesses of all sizes
Weaknesses
- Con: No specific cons mentioned in the provided text.
Key features
Plans and prices: Mailchimp vs Sendinblue
| Tool | Plans and prices | Source |
|---|---|---|
| Mailchimp |
| mailchimp.com/pricing read Oct 14, 2026 |
| Sendinblue |
| sendinblue.com/pricing read Sep 28, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Mailchimp pricing and Sendinblue pricing.
Key Takeaways
Mailchimp
- Choose if you want grow your business with email, SMS, and AI marketing
Sendinblue
- Higher user rating: 4.5/5 vs 3.9/5
What the data shows
On the data below, Sendinblue leads on higher user rating. We do not name an overall winner for this pair.
- Sendinblue has the higher user rating (3.9/5 from 31,997 reviews for Mailchimp, 4.5/5 from 2,401 reviews for Sendinblue).
- Mailchimp starts at $13/mo, billed monthly; Sendinblue has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Mailchimp and Sendinblue compare in 2026?
On the data below, Sendinblue leads on higher user rating. We do not name an overall winner for this pair. Sendinblue has the higher user rating (3.9/5 from 31,997 reviews for Mailchimp, 4.5/5 from 2,401 reviews for Sendinblue). Mailchimp starts at $13/mo, billed monthly; Sendinblue has no public paid plan price on file. Both have a free plan.
What are Mailchimp and Sendinblue used for?
Mailchimp: Grow your business with email, SMS, and AI marketing. Sendinblue: One AI-powered customer platform for all your marketing and sales needs.
What does Mailchimp cost vs Sendinblue?
Mailchimp's cheapest paid plan is Essentials at $13/mo, billed monthly; it also has a free plan. Sendinblue has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Mailchimp and Sendinblue?
Mailchimp's main strength: intuitive drag-and-drop editor accessible to non-technical users. Sendinblue's main strength: comprehensive all-in-one platform for marketing and sales.