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TL;DR - Klaviyo
- Klaviyo is an email and SMS marketing platform built specifically for e-commerce
- It provides advanced segmentation, automation flows, and predictive analytics for online stores
- Free up to 250 contacts, paid plans based on contact count
Pricing: Free plan available
Best for: Growing teams
Score: 88/100
Pros & Cons
Pros
- E-commerce focused
- Powerful segmentation
- Revenue attribution
Cons
- Expensive at scale
- Learning curve
Key Features
Email marketingSMS marketingCustomer segmentationPredictive analyticsE-commerce integrationsAutomation flows
Pricing Plans
Free
Free
- 250 active profiles
- 500 email sends/month
- 150 SMS credits/month
$20/month
- 500+ profiles
- 10x email sends per profile
- 150 free SMS credits
Email + SMS
From $35
- All Email features
- SMS messaging
- Automation workflows
About Klaviyo
By Toolradar Team·
Klaviyo is an email and SMS marketing platform built for e-commerce. Deep integrations with Shopify, BigCommerce, and stores. Automated flows trigger on customer behavior. Advanced segmentation targets the right customers. Predictive analytics forecast customer lifetime value. Marketing automation powered by your store's data.
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Klaviyo FAQ
Is Klaviyo free?
Yes, Klaviyo offers a free plan with up to 250 contacts and 500 email sends per month. Paid plans scale with contact count.
How much does Klaviyo cost?
Klaviyo starts at $20/month for 251-500 contacts. 10,000 contacts costs around $150/month. Pricing scales with list size.
What is Klaviyo?
Klaviyo is an email and SMS marketing platform for e-commerce. It specializes in Shopify integration and abandoned cart flows.
How does Klaviyo integrate with Shopify?
Klaviyo has native Shopify integration. Sync customer data, purchase history, and browse behavior for personalized campaigns.
What are Klaviyo flows?
Flows are automated email/SMS sequences triggered by behavior. Popular flows include welcome series, abandoned cart, and post-purchase.
Does Klaviyo support SMS?
Yes, Klaviyo includes SMS marketing with same segmentation and automation as email. Send coordinated multi-channel campaigns.
How does Klaviyo compare to Mailchimp?
Klaviyo is e-commerce-focused with better Shopify integration. Mailchimp is more general purpose. Klaviyo for e-commerce; Mailchimp for broader use.
Source: klaviyo.com
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