Klaviyo

Name: Klaviyo
Brand: Klaviyo
Price: 20 USD
Rating: 4.6 (1898 reviews)

Claim this tool Editor reviewed

Email marketing for e-commerce

Email Marketing Marketing Automation SMS Marketing E-commerce

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4.6(1,898 across the web)

FreemiumVisit Website

Reviews onG2Capterra

1898 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

E-commerce focused

Biggest con

Expensive at scale

TL;DR - Klaviyo

Klaviyo is an email and SMS marketing platform built specifically for e-commerce
It provides advanced segmentation, automation flows, and predictive analytics for online stores
Free up to 250 contacts, paid plans based on contact count

Pricing: Free plan available

Best for: Growing teams

4.6/5 across review platforms

What is Klaviyo?

Editorial review

Klaviyo is an email and SMS marketing platform built for e-commerce. Deep integrations with Shopify, BigCommerce, and stores. Automated flows trigger on customer behavior. Advanced segmentation targets the right customers. Predictive analytics forecast customer lifetime value. Marketing automation powered by your store's data.

Available on: Web

LCLouis CorneloupUpdated Jul 20, 2026 · how we evaluateSourceklaviyo.com ↗

Pros & Cons

Pros

E-commerce focused
Powerful segmentation
Revenue attribution

Cons

Expensive at scale
Learning curve

Ratings Across the Web

4.6(1,898 reviews)

Klaviyo holds an aggregate rating of 4.6 out of 5 from 1,898 reviews across G2 and Capterra, last checked August 25, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketingSMS marketingCustomer segmentationPredictive analyticsE-commerce integrationsAutomation flows

Pricing Plans

Pricing checked Aug 25, 2026

Free

250 active profiles
500 email sends/month
150 SMS credits/month

Email

$20/month

500+ profiles
10x email sends per profile
150 free SMS credits

Email + SMS

From $35

All Email features
SMS messaging
Automation workflows

Calculate your cost View full pricing

Is Klaviyo worth the price?

70/100

Klaviyo offers a genuinely useful free tier (250 contacts, 500 emails/mo) but costs escalate rapidly with list growth, from $30/mo at 1,000 contacts to $150/mo at 10,000 and $1,380/mo at 100,000.

Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.

Hidden Costs & Gotchas

Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing

SMS credits are separate and do not roll over month-to-month, unused credits are lost

International SMS costs 5-12 credits per message vs 1 credit for US, dramatically increasing costs for global audiences

Spending over $10,000/mo forces you into Klaviyo One enterprise tier with a mandatory 20% premium

Advanced add-ons are expensive

Marketing Analytics ($100/mo), Customer Agent AI ($140/mo), Helpdesk ($185/mo)

How Klaviyo's pricing compares

At $20/mo, Klaviyo is mid-range of its 5 direct competitors ($9 to $100/mo across the set).

Brevo

HubSpot

$15

Klaviyo

$20

ConvertKit

$33

ActiveCampaign

$49

Customer.io

$100

Entry paid plan, monthly. Pricing checked Aug 25, 2026.

Reviews

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4.6/5

Across 1,898 verified user reviews on G2, Capterra

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Best Klaviyo Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpotFreemium

CRM platform for scaling businesses

3.9

ActiveCampaignFreemium

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

4.5

MailchimpFreemium

Grow your business with email, SMS, and AI marketing

3.9

Constant ContactFreemium

Established email marketing for small businesses

4.2

BrevoFreemium

All-in-one marketing platform for email, SMS, and customer engagement

4.6

ConvertKitFreemium

Email marketing for creators: newsletters, landing pages, and monetization

4.5

Customer.ioPaid

Automated messaging based on user behavior

4.5

airSlateFreemium

Automation products that keep work moving

4.5

See all email marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Klaviyo alternatives8+ tools ranked, pricing + verdict per pick Klaviyo vs HubSpotHead-to-head: features, pricing, who wins Klaviyo vs ActiveCampaignHead-to-head: features, pricing, who wins Klaviyo vs MailchimpHead-to-head: features, pricing, who wins

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Klaviyo FAQ

Wie unterstützt der K:AI Marketing Agent Unternehmen bei der Inhaltserstellung?

Der K:AI Marketing Agent analysiert die Website eines Unternehmens, wird mit dessen Marke trainiert und erstellt relevante Inhalte in wenigen Minuten. Er generiert auch wöchentliche Kampagnenideen basierend auf früherer Performance und saisonalen Erkenntnissen, um das Engagement der Kunden hochzuhalten.

Welche Funktionen bietet der K:AI Customer Agent für den Kundenservice?

Der K:AI Customer Agent bedient Kunden rund um die Uhr, indem er Fragen beantwortet, Probleme löst und Produkte vorschlägt. Er kann auch Rücksendungen initiieren und bei Bedarf die Konversation mit vollständigem Kontext an einen Live-Support-Mitarbeiter weiterleiten.

Wie trägt Klaviyo AI zur Personalisierung von Marketingmaßnahmen bei?

Klaviyo AI bietet über 40 integrierte KI-gestützte Funktionen, die sicherstellen, dass Kunden die richtige Botschaft mit dem richtigen Produkt zur richtigen Zeit über den richtigen Kanal erhalten. Dazu gehören Funktionen wie Kanal-Affinität, Produktempfehlungen und personalisierter Versandzeitpunkt.

Welche Kanäle können für Marketing und Service über Klaviyo genutzt werden?

Klaviyo ermöglicht Marketing und Service über verschiedene Kanäle, darunter E-Mail, SMS, WhatsApp, Mobile Push und Web-Formulare. Dies stellt sicher, dass Unternehmen ihre Kunden dort erreichen können, wo sie am aktivsten sind.

Wie hilft die Klaviyo Data Platform Unternehmen, ihre Kunden besser zu verstehen?

Die Klaviyo Data Platform vereinheitlicht alle Kundendaten, um ein vollständiges Bild der Kunden zu erhalten und deren Wünsche vorherzusehen. Dies ermöglicht eine fundierte Entscheidungsfindung und die Entwicklung effektiverer Marketingstrategien.

Source: klaviyo.com

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