The Bottom Line
- Price
- From $20/mo (free plan available). Compare plans
Key facts
- Klaviyo is an email and SMS marketing platform built specifically for e-commerce
- It provides advanced segmentation, automation flows, and predictive analytics for online stores
- Free up to 250 contacts, paid plans based on contact count
Pros
- E-commerce focused
- Powerful segmentation
- Revenue attribution
Cons
- Expensive at scale
- Learning curve
What is Klaviyo?
Available on: Web
Ratings Across the Web
Klaviyo holds an aggregate rating of 4.6 out of 5 from 1,901 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Email marketing
- SMS marketing
- Customer segmentation
- Predictive analytics
- E-commerce integrations
- Automation flows
Pricing Plans
Pricing checked Oct 5, 2026
| Plan | Price | Details |
|---|---|---|
| Free | $0 |
|
$20/month |
| |
| Email + SMS | From $35 |
|
Is Klaviyo worth the price?
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Hidden Costs & Gotchas
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
SMS credits are separate and do not roll over month-to-month, unused credits are lost
International SMS costs 5-12 credits per message vs 1 credit for US, dramatically increasing costs for global audiences
How Klaviyo's pricing compares
At $20/mo, billing unit not specified, Klaviyo is mid-range of its 3 comparable direct competitors ($9 to $49/mo across the set).
Entry paid plan, monthly. Pricing checked Oct 5, 2026.
Reviews
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Across 1,901 verified user reviews on G2, Capterra
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Klaviyo FAQ
Wie unterstützt der K:AI Marketing Agent Unternehmen bei der Inhaltserstellung?
Welche Funktionen bietet der K:AI Customer Agent für den Kundenservice?
Wie trägt Klaviyo AI zur Personalisierung von Marketingmaßnahmen bei?
Welche Kanäle können für Marketing und Service über Klaviyo genutzt werden?
Wie hilft die Klaviyo Data Platform Unternehmen, ihre Kunden besser zu verstehen?
Source: klaviyo.com
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