Klaviyo vs Mailjet: Which Should You Choose in 2026?
Choosing between Klaviyo and Mailjet comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.1/10)
- • Klaviyo is an email and SMS marketing platform built specifically for e-commerce
- • It provides advanced segmentation, automation flows, and predictive analytics for online stores
Mailjet
Email marketing and transactional email
Best for you if:
- • Mailjet is an email delivery platform for transactional and marketing emails
- • It provides email API, campaign builder, and real-time analytics
| At a Glance |  Klaviyo |  Mailjet |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 88/100 | 81/100 |
| Feature | Klaviyo | Mailjet |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 88 | 81 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Klaviyo and Mailjet Compare
Klaviyo
Email marketing for e-commerce
Free tier available · 88/100 score
Mailjet
Email marketing and transactional email
Free tier available · 81/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Klaviyo
Want the highest-rated option?
Klaviyo: 88/100. Mailjet: 81/100.
Go with: Klaviyo
Value user reviews?
Neither has user reviews yet.
Go with: Klaviyo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Klaviyo scores higher: 88/100 vs 81/100.
Key Takeaways
Klaviyo
- Higher score: 88/100 vs 81
- Free tier available
- Our pick for this comparison
Mailjet
The Bottom Line
Klaviyo (88/100) is our pick.
Frequently Asked Questions
Is Klaviyo or Mailjet better?
Klaviyo scores 88/100 in our evaluation. Both are freemium.
What are Klaviyo and Mailjet used for?
Klaviyo: Email marketing for e-commerce. Mailjet: Email marketing and transactional email.
What does Klaviyo cost vs Mailjet?
Klaviyo is freemium (free tier + paid plans). Mailjet is freemium (free tier + paid plans). Visit their websites for detailed pricing.