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Drip

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Ecommerce marketing automation

E-commerce PlatformsEmail MarketingSMS MarketingMarketing Automation
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Reviews onG2
473 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

E-commerce focused

Biggest con

Pricey for small stores

TL;DR - Drip

  • Drip is an e-commerce marketing automation platform for online retailers
  • It provides email campaigns, SMS, pop-ups, and customer behavior tracking for stores
  • Plans start at $39/month for up to 2,500 contacts
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms

What is Drip?

Editorial review
Drip is an ecommerce marketing platform offering email, SMS, and onsite popup campaigns with deep behavior-based customer segmentation and pre-built marketing playbooks.

Available on: Web

how we evaluateSourcedrip.com ↗

Pros & Cons

Pros

  • E-commerce focused
  • Strong integrations
  • Behavior-based automation

Cons

  • Pricey for small stores
  • Learning curve

Ratings Across the Web

4.4(473 reviews)
G2473 reviews
4.4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketingSMS marketingOnsite popupsBehavior segmentationPre-built playbooksRevenue attributionA/B testingEcommerce integrations

Pricing Plans

Free Trial

Pricing checked Jul 6, 2026

2,500 People

$39/month

  • Up to 2,500 contacts
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows

5,000 People

$99/month

  • Up to 5,000 contacts
  • Unlimited email sends
  • Chat and email support
  • Unlimited sub-accounts
  • Open API access
  • Free migration
  • Personalized onboarding
Calculate your costView full pricing

Reviews

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4.4/5

Across 473 verified user reviews on G2

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Drip FAQ

How does Drip help ecommerce businesses automate their marketing efforts?

Drip provides ecommerce marketing automation through email, SMS, and onsite popup campaigns. It uses deep behavior-based customer segmentation to trigger these campaigns, allowing businesses to engage customers at relevant points in their journey.

Which teams would benefit most from using Drip?

Drip is best suited for marketing teams within ecommerce businesses that require robust automation and segmentation capabilities. Its features are designed to enhance customer engagement and drive sales for online stores.

How does Drip's approach to marketing automation compare to Mailchimp?

Drip specializes in ecommerce marketing automation with deep behavior-based customer segmentation, which allows for highly targeted campaigns. While Mailchimp also offers marketing features, Drip's focus is specifically tailored to the needs of online stores and their customer behaviors.

What kind of integrations does Drip offer for ecommerce operations?

Drip boasts strong integrations, which are crucial for connecting with various ecommerce platforms and tools. These integrations enable seamless data flow and allow for comprehensive marketing automation based on customer actions within an online store.

Does Drip include a free tier for new or small businesses?

Drip is a paid product and does not offer a permanently free tier. Businesses interested in using Drip will need to subscribe to one of its paid plans.

What are the main trade-offs to consider when choosing Drip?

One of the main trade-offs for Drip is that it can be pricey for small stores. Additionally, users may experience a learning curve due to its extensive features and automation capabilities.

Can Drip create personalized customer experiences through its features?

Yes, Drip can create personalized customer experiences by leveraging deep behavior-based customer segmentation. This allows businesses to send highly relevant email, SMS, and onsite popup campaigns tailored to individual customer actions and preferences.

Source: drip.com

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