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Drip

UnclaimedEditor reviewed

Ecommerce marketing automation

E-commerce PlatformsEmail MarketingSMS MarketingMarketing Automation
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Reviews onG2
473 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

E-commerce focused

Biggest con

Pricey for small stores

TL;DR - Drip

  • Drip is an e-commerce marketing automation platform for online retailers
  • It provides email campaigns, SMS, pop-ups, and customer behavior tracking for stores
  • Plans start at $39/month for up to 2,500 contacts
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms

What is Drip?

Editorial review
Drip is an ecommerce marketing platform offering email, SMS, and onsite popup campaigns with deep behavior-based customer segmentation and pre-built marketing playbooks.

Available on: Web

how we evaluateSourcedrip.com ↗

Pros & Cons

Pros

  • E-commerce focused
  • Strong integrations
  • Behavior-based automation

Cons

  • Pricey for small stores
  • Learning curve

Ratings Across the Web

4.4(473 reviews)
G2473 reviews
4.4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketingSMS marketingOnsite popupsBehavior segmentationPre-built playbooksRevenue attributionA/B testingEcommerce integrations

Pricing Plans

Free Trial

Pricing checked May 29, 2026

2,500 People

$39

  • Up to 2,500 contacts
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows

5,000 People

$99

  • Up to 5,000 contacts
  • Unlimited email sends
  • Chat and email support
  • Unlimited sub-accounts
  • Open API access
  • Free migration
  • Personalized onboarding
Calculate your costView full pricing

Reviews

4.4/5

Across 473 verified user reviews on G2

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Drip FAQ

What is Drip's typical email deliverability rate?

Drip maintains a high email deliverability rate of 99.8%. This is supported by a dedicated deliverability team focused on optimizing accounts and ensuring emails reach their intended inboxes.

How does Drip's segmentation feature work differently from other platforms?

Drip's segmentation is dynamic and updates in real-time, unlike list-based segmentation found in other platforms. This means contacts automatically move in and out of segments based on their behavior and criteria, eliminating the need for manual adjustments.

Can Drip integrate with e-commerce platforms to personalize emails with product recommendations?

Yes, Drip integrates with platforms like Shopify, WooCommerce, and BigCommerce. This allows users to insert dynamic top-selling products from their store directly into emails and segment based on purchase history and viewed products.

What kind of support is available for users migrating an existing email list to Drip?

For lists over 17,500 contacts, Drip offers a free migration service. This includes moving existing lists, segments, and workflows, along with one-on-one onboarding to ensure a smooth transition.

Does Drip support A/B testing for email campaigns?

Yes, Drip allows users to A/B test up to four variations of email content or subject lines simultaneously. This feature helps optimize email marketing strategies with confidence.

How does Drip handle dynamic coupon codes for e-commerce stores?

Drip supports dynamic coupon codes with dynamic discounts specifically for Shopify stores. This functionality enables personalized discount offers within email campaigns.

Source: drip.com

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