The Bottom Line
- Price
- From $39/mo, free trial. Compare plans
Key facts
- Drip is an e-commerce marketing automation platform for online retailers
- It provides email campaigns, SMS, pop-ups, and customer behavior tracking for stores
- Offers paid tiers for different contact levels
Pros
- E-commerce focused
- Strong integrations
- Behavior-based automation
Cons
- Pricey for small stores
- Learning curve
What is Drip?
Available on: Web
Ratings Across the Web
Drip holds an aggregate rating of 4.4 out of 5 from 480 reviews across G2, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Email marketing
- SMS marketing
- Onsite popups
- Behavior segmentation
- Pre-built playbooks
- Revenue attribution
- A/B testing
- Ecommerce integrations
Pricing Plans
Free TrialPricing checked Oct 7, 2026
| Plan | Price | Details |
|---|---|---|
| 2,500 People | $39/month |
+3 more Show less
|
| 5,000 People | $99/month |
+4 more Show less
|
Is Drip worth the price?
Drip's pricing is on the higher side for smaller contact lists, with the 2,500 People tier at $39/month offering standard features.
The jump to $99/month for 5,000 contacts is significant but includes valuable additions like personalized onboarding and unlimited sub-accounts. This pricing structure is best suited for established e-commerce businesses looking for advanced automation and dedicated support.
Reviews
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Across 480 verified user reviews on G2
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Drip FAQ
How does Drip help ecommerce businesses automate their marketing efforts?
Which teams would benefit most from using Drip?
How does Drip's approach to marketing automation compare to Mailchimp?
What kind of integrations does Drip offer for ecommerce operations?
Does Drip include a free tier for new or small businesses?
What are the main trade-offs to consider when choosing Drip?
Can Drip create personalized customer experiences through its features?
Source: drip.com