Drip vs HubSpot: Which Should You Choose in 2026?
Choosing between Drip and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Drip
Ecommerce marketing automation
Best for you if:
- • You need email marketing features specifically
- • Drip is an e-commerce marketing automation platform for online retailers
- • It provides email campaigns, SMS, pop-ups, and customer behavior tracking for stores
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.3/10)
- • You want to try before committing
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Drip |  HubSpot |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Email Marketing | Marketing Automation |
Rating | 83/100 | 90/100 |
| Feature | Drip | HubSpot |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 83 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Marketing AutomationCRM |
How Drip and HubSpot Compare
Drip
Ecommerce marketing automation
Paid · 83/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Drip is a email marketing tool. HubSpot is in marketing automation.
Who Should Use What?
On a budget?
HubSpot has a free tier. Drip is paid only.
Go with: HubSpot
Want the highest-rated option?
Drip: 83/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Drip is paid. HubSpot is freemium. HubSpot lets you start free.
What's your use case?
Drip is a email marketing tool. HubSpot is in marketing automation. Pick the category that matches your needs.
How important are ratings?
HubSpot scores higher: 90/100 vs 83/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 83
- Free tier available
- Our pick for this comparison
Drip
- Better fit for email marketing
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Drip or HubSpot better?
HubSpot scores 90/100 in our evaluation. Drip is paid and HubSpot is freemium.
What are Drip and HubSpot used for?
Drip: Ecommerce marketing automation. HubSpot: CRM platform for scaling businesses.
What does Drip cost vs HubSpot?
Drip is a paid tool. HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.