Alternatives
Best Drip alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Drip alternatives 2026, toolradar.com/alternatives/drip
10 direct alternatives to Drip, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- HubSpot is the top alternative to Drip on our list, followed by ActiveCampaign and Mailchimp.
- 4 of the 10 alternatives have a free plan, starting with Mailchimp.
- Highest rated: Brevo, 4.6 out of 5 from 6,219 ratings, Sep 2026.
- 10 alternatives
- 4 with a free plan
Top 3 alternatives to Drip
HubSpot
#1 Top pickCRM platform for scaling businesses
Starting price
From $7 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
Our take
Best overall
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
Mailchimp
#3Grow your business with email, SMS, and AI marketing
Starting price
From $13 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
Our take
Best free tier
Drip vs 10 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $39/mo | Free plan: No | 4.4 out of 5, from 480 ratings on G2 (480) |
| Price: $7/mo | Free plan: No | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
| Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) |
 | Price: $9/mo | Free plan: Yes | 4.6 out of 5, from 6,219 ratings across G2 and Capterra (6,219) |
 | Price: $12/mo | Free plan: No | 4.2 out of 5, from 10,413 ratings across G2 and Capterra (10,413) |
 | Price: $20/mo | Free plan: Yes | 4.6 out of 5, from 1,901 ratings across G2 and Capterra (1,901) |
 | Price: Usage-based | Free plan: No | 4.6 out of 5, from 1,599 ratings across G2 and Capterra (1,599) |
 | Price: $100/mo | Free plan: No | 4.5 out of 5, from 988 ratings across G2 and Capterra (988) |
 | Price: $13/mo | Free plan: No | 4.3 out of 5, from 1,141 ratings on G2 (1,141) |
 | Price: $33/mo | Free plan: Yes | 4.5 out of 5, from 480 ratings across G2 and Capterra (480) |
Why people consider alternatives to Drip
Drip is an ecommerce marketing platform offering email, SMS, and onsite popup campaigns with deep behavior-based customer segmentation and pre-built marketing playbooks.
Teams most often switch away when one of these starts to bite:
- Pricing at scale as usage or premium tiers add up.
- Missing integrations with the rest of your stack.
- Performance or scale limits as your needs grow.
- A specific feature gap you have hit in marketing automation.
The 10 alternatives below cover the same core job (marketing automation) with different trade-offs.
Drip by the numbers
Toolradar data: Drip's entry paid plan ($39/mo, billed monthly) ranks #5 of 11 for price among the SMS Marketing tools with a verified entry price and no stated unit, where the median is $49/mo. It is listed as an alternative to 14 other tools on Toolradar, ranking #6 of 27 in SMS Marketing. As of Nov 2026.
| Metric | Drip | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $39/mo, billed monthly | $49/mo | #5 of 11 tools with no stated price unit, verified price |
| Free plan | No | 11 of 27 have one | n/a |
| Listed as an alternative to | 14 tools | 2 | #6 of 27 |
| Integrations listed | 2 | 2 | #4 of 8 (joint) tools with at least one integration recorded |
| User rating | 4.4/5 (across the web, 480 ratings) | 4.5/5 | #12 of 20 (joint) tools with 20+ reviews |
Listed as an alternative to: #6 on 2026-10-16 to #6 on 2026-11-02 (rank among 27 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All SMS Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Drip by the numbers”, Nov 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 142 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | HubSpot | $7/mo, billed monthly |
| 3 | Moosend | $7/mo, billed monthly |
| 5 | Multilogin | $7.08/mo, billed yearly |
Lowest entry price, flat team plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 16 tools priced as a flat team plan, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Mailerlite | $12/mo flat, billed monthly |
| 2 | Aweber | $15/mo flat, billed monthly |
| 2 | Feedhive | $15/mo flat, billed monthly |
| 4 | SocialDesk | $19/mo flat, billed monthly |
| 5 | Privy | $24/mo flat, billed monthly |
Lowest entry price, per-user plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 11 tools priced per user, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Nutshell | $13/user/mo, billed monthly |
| 2 | EngageBay | $14.99/user/mo, billed monthly |
| 3 | Top Producer | $25/user/mo, billed monthly |
| 4 | Insightly | $29/user/mo, billed monthly |
| 5 | Act! | $30/user/mo |
A position exists only when at least 8 tools have data for that metric. 169 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
10 alternatives to Drip
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Drip.
- 1
HubSpot
Paid Battle-tested at scaleCRM platform for scaling businesses
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
From $7/mo, billed monthly
- 2
ActiveCampaign
Free plan Cheaper than DripAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
- 3
Mailchimp
Free plan Cheaper than DripGrow your business with email, SMS, and AI marketing
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
From $13/mo, billed monthly; free plan available
- 4
Brevo
Free plan Cheaper than DripAll-in-one marketing platform for email, SMS, and customer engagement
4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026
From $9/mo, billed monthly; free plan available
- 5
Constant Contact
Free plan Cheaper than DripEstablished email marketing for small businesses
4.2 /5 across G2 and Capterra · 10,413 ratings, Sep 2026
From $12/mo, billed monthly; free plan available
- 6
Klaviyo
Free plan Cheaper than DripEmail marketing for e-commerce
4.6 /5 across G2 and Capterra · 1,901 ratings, Sep 2026
From $20/mo, billed monthly; free plan available
- 7
Attentive
Paid Battle-tested at scalePersonalized SMS & email marketing at scale
4.6 /5 across G2 and Capterra · 1,599 ratings, Sep 2026
Price not published
- 8
Customer.io
PaidAutomated messaging based on user behavior
4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026
From $100/mo, billed monthly
- 9
Getresponse
Paid Battle-tested at scaleEmail marketing, landing pages, and webinars in one platform
4.3 /5 on G2 · 1,141 ratings, Sep 2026
From $13/mo, billed monthly
- 10
ConvertKit
Free plan Cheaper than DripEmail marketing for creators: newsletters, landing pages, and monetization
4.5 /5 across G2 and Capterra · 480 ratings, Sep 2026
From $33/mo, billed monthly; free plan available
Frequently asked questions
What is the best alternative to Drip?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Drip are HubSpot, ActiveCampaign, Mailchimp. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Drip?
There is no fully free alternative in this list. ActiveCampaign is freemium: a permanent free tier plus paid plans (Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation).
Why do people look for Drip alternatives?
Common reasons teams switch away from Drip: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Drip versus each alternative.
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