Brevo vs Drip: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brevo and Drip side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Brevo leads on lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You want a free tier before you commit
Drip
Ecommerce marketing automation
Best for you if:
- • You want e-commerce focused
| At a Glance | Brevo | Drip |
|---|---|---|
Starts at | Free plan, paid from $9/mo, billed monthly Starter plan | From $39/mo, billed monthly 2,500 People plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.6/5 Capterra 4.6 · G2 4.5 6,219 reviews | 4.4/5 G2 4.4 480 reviews |
Free plan | Yes | No |
Watch out for | Removing branding is an add-on | n/a |
Choose Brevo or Drip?
Choose Brevo if
- You want a free tier before you commit
- You want very generous free tier (300 emails/day)
- You want affordable paid plans
- Budget matters ($9/mo, billed monthly vs $39/mo, billed monthly)
Choose Drip if
- You want e-commerce focused
- You want strong integrations
In-Depth Analysis
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Brevo's pricing is quite competitive, especially at the entry level.
Watch out
Removing branding is an add-on
Strengths
- Pro: Very generous free tier (300 emails/day)
- Pro: Affordable paid plans
- Pro: All-in-one platform
- Pro: Good deliverability
- Pro: GDPR compliant (EU-based)
Weaknesses
- Con: Interface can be clunky
- Con: Limited templates
- Con: Brevo branding on free tier
- Con: Learning curve for automation
Key features
Drip
Ecommerce marketing automation
Drip's pricing is on the higher side for smaller contact lists, with the 2,500 People tier at $39/month offering standard features.
Strengths
- Pro: E-commerce focused
- Pro: Strong integrations
- Pro: Behavior-based automation
Weaknesses
- Con: Pricey for small stores
- Con: Learning curve
Key features
Plans and prices: Brevo vs Drip
| Tool | Plans and prices | Source |
|---|---|---|
| Brevo |
| brevo.com/pricing read Oct 5, 2026 |
| Drip |
| drip.com/pricing read Oct 7, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brevo pricing and Drip pricing.
Key Takeaways
Brevo
- Lower entry price: $9/mo, billed monthly vs $39/mo, billed monthly
- Has a free plan
Drip
- Choose if you want ecommerce marketing automation
What the data shows
On the data below, Brevo leads on lower entry price and a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 6,219 reviews for Brevo, 4.4/5 from 480 reviews for Drip).
- Brevo has the lower entry price: $9/mo, billed monthly (Starter) against $39/mo, billed monthly (2,500 People) for Drip.
- Only Brevo has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brevo and Drip compare in 2026?
On the data below, Brevo leads on lower entry price and a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.6/5 from 6,219 reviews for Brevo, 4.4/5 from 480 reviews for Drip). Brevo has the lower entry price: $9/mo, billed monthly (Starter) against $39/mo, billed monthly (2,500 People) for Drip. Only Brevo has a free plan.
What are Brevo and Drip used for?
Brevo: All-in-one marketing platform for email, SMS, and customer engagement. Drip: Ecommerce marketing automation.
What does Brevo cost vs Drip?
Brevo's cheapest paid plan is Starter at $9/mo, billed monthly; it also has a free plan. Drip's cheapest paid plan is 2,500 People at $39/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 7, 2026.
What's the main difference between Brevo and Drip?
Brevo's main strength: very generous free tier (300 emails/day). Drip's main strength: e-commerce focused.