Constant Contact

Name: Constant Contact
Brand: Constant Contact
Price: 12 USD
Rating: 4.2 (11849 reviews)

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Established email marketing for small businesses

Email Marketing Marketing Automation Newsletter Tools

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4.2(11,849 across the web)

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Reviews onG2Capterra

11849 reviews tracked·1 press mention

The Bottom Line

Entry price

From $12/mo (free plan available)

Biggest pro

Easy to use

Biggest con

Expensive for features

TL;DR - Constant Contact

Affordable email marketing for small businesses
Drag-and-drop email builder with templates
Automation workflows nurture leads automatically

Pricing: Free plan available

Best for: Growing teams

4.2/5 across review platforms

What is Constant Contact?

Editorial review

Constant Contact has done email marketing for small businesses since before most competitors existed. The platform handles the basics well-email campaigns, automation, contact management-without overwhelming complexity. Templates make creating emails straightforward. The list management is reliable. Deliverability benefits from years of sender reputation. Small businesses wanting established, reliable email marketing without learning curves choose Constant Contact for proven basics.

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceconstantcontact.com ↗

Pros & Cons

Pros

Easy to use
Good for beginners
Event marketing
Templates
Phone support

Cons

Expensive for features
Limited automation
Dated interface
Competitors better value
Per-contact pricing

Ratings Across the Web

4.2(11,849 reviews)

Constant Contact holds an aggregate rating of 4.2 out of 5 from 11,849 reviews across G2 and Capterra, last checked March 18, 2026.

G28,956 reviews

4.2/5

Capterra2,893 reviews

4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketingTemplatesAutomationList managementAnalyticsLanding pages

Pricing Plans

Free Trial

Pricing checked Aug 26, 2026

Lite

$12/month

Getting started

500 contacts
Basic templates
Marketing calendar
Social posting

Standard

$35/month

Growing businesses

3 users
A/B testing
Contact segmentation
Subject line assistant

Premium

$80/month

Advanced marketing

Unlimited users
Custom automation
Revenue reporting
Google Ads integration

Calculate your cost View full pricing

Is Constant Contact worth the price?

65/100

Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.

The Standard tier at $35/month provides better value with A/B testing and segmentation, but still feels a bit steep. It's best suited for small to medium businesses that prioritize established brand recognition and a comprehensive, albeit pricier, feature set.

Hidden Costs & Gotchas

Pricing scales significantly with contact list size.

Advanced features are locked behind higher tiers.

Potential for increased costs with additional users on Lite.

How Constant Contact Compares to Competitors

Compared to Mailchimp, Constant Contact's Lite tier at $12 for 500 contacts is less generous, as Mailchimp often offers a free tier or more contacts for a similar price point. ActiveCampaign's entry-level plans can offer more advanced automation for a comparable price to Constant Contact's Standard tier ($35/month), making Constant Contact appear less competitive on advanced features per dollar.

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4.2/5

Across 11,849 verified user reviews on G2, Capterra

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Best Constant Contact Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpotFreemium

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ActiveCampaignFreemium

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

4.5

MailchimpFreemium

Grow your business with email, SMS, and AI marketing

3.9

BrevoFreemium

All-in-one marketing platform for email, SMS, and customer engagement

4.6

ConvertKitFreemium

Email marketing for creators: newsletters, landing pages, and monetization

4.5

Customer.ioPaid

Automated messaging based on user behavior

4.5

KlaviyoFreemium

Email marketing for e-commerce

4.6

DripPaid

Ecommerce marketing automation

4.4

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Constant Contact alternatives8+ tools ranked, pricing + verdict per pick Constant Contact vs HubSpotHead-to-head: features, pricing, who wins Constant Contact vs ActiveCampaignHead-to-head: features, pricing, who wins Constant Contact vs MailchimpHead-to-head: features, pricing, who wins

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Constant Contact FAQ

How does Constant Contact help small businesses with their email marketing?

Constant Contact provides established and reliable email marketing solutions specifically for small businesses, offering essential features like email campaigns, automation, and contact management. Its platform is designed to be straightforward, allowing users to handle the basics without overwhelming complexity.

Which teams would benefit most from using Constant Contact?

Constant Contact is best suited for small business teams seeking an easy-to-use and reliable email marketing platform, especially those who are new to email marketing. Its proven basics and straightforward interface make it a good fit for beginners.

How does Constant Contact's automation compare to competitors like Mailchimp?

Constant Contact handles basic email automation effectively, but its automation capabilities are more limited compared to competitors like Mailchimp. While it covers essential automation, users looking for advanced or extensive automation workflows might find it less comprehensive.

What kind of limitations should users consider when choosing Constant Contact?

Users should be aware that Constant Contact can be expensive for the features it offers, and its automation capabilities are limited. Some users might also find its interface to be dated compared to more modern platforms.

How is Constant Contact priced?

Constant Contact offers a free tier for users to get started, with paid plans available that unlock more usage and additional features. Its pricing model is based on the number of contacts.

Can Constant Contact assist with event marketing efforts?

Yes, Constant Contact includes features specifically designed to support event marketing. This allows businesses to manage and promote their events directly through the platform's email marketing tools.

Does Constant Contact offer support for its users?

Yes, Constant Contact provides phone support to its users, ensuring that assistance is available for those who need help with the platform. This makes it easier for beginners to get started and resolve issues.

Source: constantcontact.com

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