Constant Contact has done email marketing for small businesses since before most competitors existed. The platform handles the basics well-email campaigns, automation, contact management-without overwhelming complexity. Templates make creating emails straightforward. The list management is reliable. Deliverability benefits from years of sender reputation. Small businesses wanting established, reliable email marketing without learning curves choose Constant Contact for proven basics.

Louis Corneloup Updated May 26, 2026 · how we evaluate Source constantcontact.com ↗

Ratings Across the Web

4.2 (10,413 reviews)

Constant Contact holds an aggregate rating of 4.2 out of 5 from 10,413 reviews across G2 and Capterra, last checked September 17, 2026.

G2 7,464 reviews

4.1/5

Capterra 2,949 reviews

4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketing
Templates
Automation
List management
Analytics
Landing pages

Pricing Plans

Free Trial

Pricing checked Oct 7, 2026

Constant Contact plans and prices, checked October 2026
Plan	Price	Details
Lite	$12/month	Getting started 500 contacts Basic templates Marketing calendar +1 more Show less Social posting
Standard	$35/month	Growing businesses 3 users A/B testing Contact segmentation +1 more Show less Subject line assistant
Premium	$80/month	Advanced marketing Unlimited users Custom automation Revenue reporting +1 more Show less Google Ads integration

Calculate your cost View full pricing

Is Constant Contact worth the price?

Fair value

Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.

The Standard tier at $35/month provides better value with A/B testing and segmentation, but still feels a bit steep. It's best suited for small to medium businesses that prioritize established brand recognition and a comprehensive, albeit pricier, feature set.

Hidden Costs & Gotchas

Potential for increased costs with additional users on Lite.

Full Constant Contact pricing: every plan, hidden costs and alternatives

Reviews

Improve Your Thinking Patterns Using ChatGPT cover

$99 Free with your review

Review Constant Contact, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review

4.2/5

Across 10,413 verified user reviews on G2, Capterra

Add your hands-on experience using the offer above to help the next buyer.

Best Constant Contact Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpot Freemium

CRM platform for scaling businesses

3.9

ActiveCampaign Freemium

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

4.5

Mailchimp Freemium

Grow your business with email, SMS, and AI marketing

3.9

Brevo Freemium

All-in-one marketing platform for email, SMS, and customer engagement

4.6

Klaviyo Freemium

Email marketing for e-commerce

4.6

Customer.io Paid

Automated messaging based on user behavior

4.5

ConvertKit Freemium

Email marketing for creators: newsletters, landing pages, and monetization

4.5

Drip Paid

Ecommerce marketing automation

4.4

See all email marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Constant Contact alternatives 8+ tools ranked, pricing + verdict per pick Constant Contact vs HubSpot Head-to-head: features, pricing, who wins Constant Contact vs ActiveCampaign Head-to-head: features, pricing, who wins Constant Contact vs Mailchimp Head-to-head: features, pricing, who wins

Explore More

Constant Contact FAQ

How does Constant Contact help small businesses with their email marketing?

Constant Contact provides established and reliable email marketing solutions specifically for small businesses, offering essential features like email campaigns, automation, and contact management. Its platform is designed to be straightforward, allowing users to handle the basics without overwhelming complexity.

Which teams would benefit most from using Constant Contact?

Constant Contact is best suited for small business teams seeking an easy-to-use and reliable email marketing platform, especially those who are new to email marketing. Its proven basics and straightforward interface make it a good fit for beginners.

How does Constant Contact's automation compare to competitors like Mailchimp?

Constant Contact handles basic email automation effectively, but its automation capabilities are more limited compared to competitors like Mailchimp. While it covers essential automation, users looking for advanced or extensive automation workflows might find it less comprehensive.

What kind of limitations should users consider when choosing Constant Contact?

Users should be aware that Constant Contact can be expensive for the features it offers, and its automation capabilities are limited. Some users might also find its interface to be dated compared to more modern platforms.

How is Constant Contact priced?

Constant Contact offers a free tier for users to get started, with paid plans available that unlock more usage and additional features. Its pricing model is based on the number of contacts.

Can Constant Contact assist with event marketing efforts?

Yes, Constant Contact includes features specifically designed to support event marketing. This allows businesses to manage and promote their events directly through the platform's email marketing tools.

Does Constant Contact offer support for its users?

Yes, Constant Contact provides phone support to its users, ensuring that assistance is available for those who need help with the platform. This makes it easier for beginners to get started and resolve issues.

Source: constantcontact.com

Guides & Articles

Best Email Marketing Software in 2026

Features Constant Contact

Best HubSpot Marketing Hub Alternatives in 2026

Features Constant Contact

Best Free Email Marketing Tools in 2026

Expert guide

Email Marketing Platforms Compared: 10 Options Tested in 2026

10 min read