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Constant Contact

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Established email marketing for small businesses

Email MarketingMarketing AutomationNewsletter Tools
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Reviews onG2Capterra
11849 reviews tracked·1 press mention

The Bottom Line

Entry price

From $12/mo (free plan available)

Biggest pro

Easy to use

Biggest con

Expensive for features

TL;DR - Constant Contact

  • Affordable email marketing for small businesses
  • Drag-and-drop email builder with templates
  • Automation workflows nurture leads automatically
Pricing: Free plan available
Best for: Growing teams
4.2/5 across review platforms

What is Constant Contact?

Editorial review
Constant Contact has done email marketing for small businesses since before most competitors existed. The platform handles the basics well-email campaigns, automation, contact management-without overwhelming complexity. Templates make creating emails straightforward. The list management is reliable. Deliverability benefits from years of sender reputation. Small businesses wanting established, reliable email marketing without learning curves choose Constant Contact for proven basics.
how we evaluateSourceconstantcontact.com ↗

Pros & Cons

Pros

  • Easy to use
  • Good for beginners
  • Event marketing
  • Templates
  • Phone support

Cons

  • Expensive for features
  • Limited automation
  • Dated interface
  • Competitors better value
  • Per-contact pricing

Ratings Across the Web

4.2(11,849 reviews)
G28,956 reviews
4.2/5
Capterra2,893 reviews
4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketingTemplatesAutomationList managementAnalyticsLanding pages

Pricing Plans

Free Trial

Pricing checked Jul 7, 2026

Lite

$12/month

Getting started

  • 500 contacts
  • Basic templates
  • Marketing calendar
  • Social posting

Standard

$35/month

Growing businesses

  • 3 users
  • A/B testing
  • Contact segmentation
  • Subject line assistant

Premium

$80/month

Advanced marketing

  • Unlimited users
  • Custom automation
  • Revenue reporting
  • Google Ads integration
Calculate your costView full pricing

Reviews

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4.2/5

Across 11,849 verified user reviews on G2, Capterra

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Best Constant Contact Alternatives

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Still deciding?

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Constant Contact FAQ

How does Constant Contact help small businesses with their email marketing?

Constant Contact provides established and reliable email marketing solutions specifically for small businesses, offering essential features like email campaigns, automation, and contact management. Its platform is designed to be straightforward, allowing users to handle the basics without overwhelming complexity.

Which teams would benefit most from using Constant Contact?

Constant Contact is best suited for small business teams seeking an easy-to-use and reliable email marketing platform, especially those who are new to email marketing. Its proven basics and straightforward interface make it a good fit for beginners.

How does Constant Contact's automation compare to competitors like Mailchimp?

Constant Contact handles basic email automation effectively, but its automation capabilities are more limited compared to competitors like Mailchimp. While it covers essential automation, users looking for advanced or extensive automation workflows might find it less comprehensive.

What kind of limitations should users consider when choosing Constant Contact?

Users should be aware that Constant Contact can be expensive for the features it offers, and its automation capabilities are limited. Some users might also find its interface to be dated compared to more modern platforms.

How is Constant Contact priced?

Constant Contact offers a free tier for users to get started, with paid plans available that unlock more usage and additional features. Its pricing model is based on the number of contacts.

Can Constant Contact assist with event marketing efforts?

Yes, Constant Contact includes features specifically designed to support event marketing. This allows businesses to manage and promote their events directly through the platform's email marketing tools.

Does Constant Contact offer support for its users?

Yes, Constant Contact provides phone support to its users, ensuring that assistance is available for those who need help with the platform. This makes it easier for beginners to get started and resolve issues.

Source: constantcontact.com

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