Start with MailerLite Free at $0 if an agent has 200 active subscribers, sends four broadcasts a month and stays within its other limits. Brevo Free is another option if each day's sends fit its 300-email allowance. Kit suits broadcast-first newsletters, while Follow Up Boss is a real estate CRM to price when individual lead follow-up matters more than a standalone newsletter.
Eight platforms compared for a neighborhood newsletter, welcome messages and CRM handoffs.
An agent's neighborhood newsletter and an individual lead follow-up are different jobs. A broadcast platform sends a campaign to a consented audience; a CRM helps a team track a person's conversations and next steps. Before choosing, decide which system owns the contact record and how an unsubscribe is carried across tools.
Toolradar data: the email marketing category contains 110 tools in our catalog. This is the broad category total, not a count of platforms built for real estate or tested for this guide. See the category statistics for the wider market and our general email marketing guide for a broader comparison.
Methodology: we compared eight catalog products using vendor plan pages and help documentation checked on October 28, 2026. The scenario uses one agent, 200 consenting active subscribers, four broadcasts on separate days and a simple welcome message. We did not create accounts, send campaigns or test deliverability. Real estate teams should check their brokerage policies and applicable rules before importing contacts or making property claims.
Top Picks
Selected by comparing vendor-published plans and fit for an agent's newsletter and follow-up workflow. How we rate
A small-list starting point with a published free allowance.
Starting price
Free; Comfort $12/mo per vendor FAQ
4.7 (3,514 reviews)
Best for
One agent sending a modest newsletter and welcome emails.
A sender with a daily free allowance and paid volume tiers.
Starting price
Free; Starter from $9/mo
4.6 (6,219 reviews)
Best for
Agents spreading smaller sends across different days.
A broadcast-first newsletter option with a large free audience cap.
Starting price
Free up to 10,000 subscribers
Best for
An agent prioritizing regular broadcasts over automated sequences.
| Tool | Starting price | Rating | Best for |
|---|---|---|---|
| MailerLite | Free; Comfort $12/mo per vendor FAQ | 4.7 3,514 reviews | One agent sending a modest newsletter and welcome emails. |
| Brevo | Free; Starter from $9/mo | 4.6 6,219 reviews | Agents spreading smaller sends across different days. |
| Kit | Free up to 10,000 subscribers | n/a | An agent prioritizing regular broadcasts over automated sequences. |
| Mailchimp | Free; Essentials from $13/mo | 3.9 31,997 reviews | Agents who want to compare a familiar campaign workflow. |
| Constant Contact | Lite from $12/mo | 4.2 10,413 reviews | Agents who want a paid campaign tool with live support. |
| ActiveCampaign | From $15; confirm terms | 4.5 17,363 reviews | Agents comparing a paid follow-up automation workflow. |
| GetResponse | Free; Starter $19/mo, monthly | 4.3 1,141 reviews | An agent comparing signup pages and email in one tool. |
| Follow Up Boss | Grow $69/user/mo, monthly | 4.6 118 reviews | An agent team that needs lead ownership and individual follow-up. |
MailerLite
A small-list starting point with a published free allowance.
- 4.7 on Capterra (2,323 reviews)
- 4.6 on G2 (1,113 reviews)
- 4.8 on SourceForge (78 reviews)
- Starting price
- Free; Comfort $12/mo per vendor FAQ
- Free plan
- Yes
- Rating
- 4.7 (3,514 reviews)
Best for: One agent sending a modest newsletter and welcome emails.
- Pro: Free lists 250 active subscribers and 2,500 monthly emails.
- Pro: The free update lists up to three automations.
- Pro: Two user seats are listed on Free.
- Con: A list beyond the active-subscriber limit needs a different plan.
- Con: Campaigns and automation emails share the send allowance.
Mailerlite's pricing is very fair and generous, especially with its robust free tier.
- Starting price
- Free; Starter from $9/mo
- Free plan
- Yes
- Rating
- 4.6 (6,219 reviews)
Best for: Agents spreading smaller sends across different days.
- Pro: Free lists 300 daily email sends.
- Pro: The vendor lists marketing automation on Free within its contact limit.
- Pro: Paid tiers describe monthly email volumes.
- Con: A large campaign can exceed the daily free limit.
- Con: Paid contact tiers and add-ons affect the total.
Brevo's pricing is quite competitive, especially at the entry level.
Watch out
Removing branding is an add-on
- Starting price
- Free up to 10,000 subscribers
- Free plan
- Yes
Best for: An agent prioritizing regular broadcasts over automated sequences.
- Pro: Free lists up to 10,000 subscribers.
- Pro: Free includes unlimited broadcasts and signup forms.
- Pro: Tags and segmentation are listed on Free.
- Con: Visual automations and email sequences require a paid plan.
- Con: Check whether the creator-oriented workflow fits a brokerage.
Kit's pricing is quite generous, especially with its robust free 'Newsletter' tier supporting up to 10,000 subscribers.
Mailchimp
An email platform with entry and paid options tied to contacts.
- 4.5 on Capterra (17,598 reviews)
- 4.3 on G2 (12,988 reviews)
- 2.6 on Trustpilot (1,411 reviews)
- Starting price
- Free; Essentials from $13/mo
- Free plan
- Yes
- Rating
- 3.9 (31,997 reviews)
Best for: Agents who want to compare a familiar campaign workflow.
- Pro: Free includes basic campaigns and a welcome email.
- Pro: Essentials lists a starting tier for up to 500 contacts.
- Pro: The pricing page explains contact and send limits.
- Con: Free's 500 monthly sends do not cover the 800-send example.
- Con: Overages and tier changes can increase a paid bill.
Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary.
Watch out
ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
- Starting price
- Lite from $12/mo
- Free plan
- Yes
- Rating
- 4.2 (10,413 reviews)
Best for: Agents who want a paid campaign tool with live support.
- Pro: Lite has a published starting price.
- Pro: Vendor lists live phone and chat support.
- Pro: The pricing FAQ explains send overage charges.
- Con: The contact tier changes the subscription price.
- Con: Extra sends and add-ons can add charges.
Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.
Watch out
Potential for increased costs with additional users on Lite.
- Starting price
- From $15; confirm terms
- Free plan
- Yes
- Rating
- 4.5 (17,363 reviews)
Best for: Agents comparing a paid follow-up automation workflow.
- Pro: Vendor lists a 14-day trial.
- Pro: Starter documentation includes email marketing automation.
- Pro: The vendor publishes plan-level user and action limits.
- Con: The trial is not an ongoing free subscription.
- Con: Confirm the contact band and billing term for the actual quote.
GetResponse
A newsletter and landing-page platform with free and paid options.
- 4.3 on G2 (1,141 reviews)
- Starting price
- Free; Starter $19/mo, monthly
- Free plan
- No
- Rating
- 4.3 (1,141 reviews)
Best for: An agent comparing signup pages and email in one tool.
- Pro: The vendor describes a Free option with landing-page tools.
- Pro: Starter lists a welcome email series.
- Pro: Vendor help states a paid starting rate for up to 1,000 subscribers.
- Con: Free and trial feature availability differ after the trial period.
- Con: Check current account-specific contact and sending terms.
It's best for small to medium businesses and creators seeking an all-in-one marketing platform.
Watch out
18% discount requires annual billing
- Starting price
- Grow $69/user/mo, monthly
- Free plan
- No
- Rating
- 4.6 (118 reviews)
Best for: An agent team that needs lead ownership and individual follow-up.
- Pro: Grow lists lead organization and action plans.
- Pro: Vendor describes direct email and calendar synchronization.
- Pro: The vendor publishes a per-user entry rate.
- Con: It is a CRM purchase, not a like-for-like free newsletter plan.
- Con: Calling is an extra paid option on Grow.
Follow Up Boss offers a tiered pricing structure that can be expensive for smaller teams but provides good value for larger real estate operations.
Watch out
FUB Calling is a paid add-on for some AI features.
Other Email Marketing tools worth considering
More published tools from our Email Marketing category, ordered by our category ranking. They are not part of the editorial picks above.
What an agent needs from an email platform
Email marketing software stores a list, lets an agent prepare a message and sends it to a chosen audience. Common uses include a local market update, an open-house announcement and a welcome message after someone signs up. These examples describe possible workflows; they do not imply that every product supplies real estate data or a property integration.
The system must distinguish people who opted in from people who should no longer receive marketing. Before importing, record the source of permission and preserve suppressions. Ask how unsubscribes, bounced addresses and deleted records count toward billing. When a CRM and a newsletter tool share a contact, establish how a preference change reaches both.
A real estate CRM can be a better primary purchase when the task is assigning leads, recording conversations and prompting individual follow-up. Follow Up Boss is one CRM option in this comparison; the real estate CRM guide covers that purchase more broadly. Do not assume its pricing or broadcast limits match a dedicated newsletter platform.
The small-list example: 800 sends is not 200
Four broadcasts to 200 recipients produce 200 × 4 = 800 recipient sends in the month. A welcome email for each new subscriber uses additional capacity. The numbers assume every recipient is eligible and that no campaigns are resent; they are arithmetic, not a delivery guarantee.
MailerLite's updated Free plan lists up to 250 active subscribers and 2,500 monthly emails. On those numbers the four broadcasts use 800 sends, leaving 1,700 for welcome emails and other messages before the allowance resets, provided the audience and feature limits also fit. At 251 active subscribers the stated subscriber limit is exceeded even if monthly sends are low.
Brevo Free lists 300 email sends a day. Each 200-recipient broadcast fits that daily limit if sent on a separate day and no other sends consume the balance that day; two 200-recipient broadcasts on the same day would total 400 and exceed it. Mailchimp Free lists 250 contacts but only 500 monthly sends, so the 800-send scenario cannot fit within its monthly allowance. Check each vendor's current account terms and how automations consume capacity.
A larger free audience limit does not answer whether an automated sequence is included. Kit's Free plan lists up to 10,000 subscribers and unlimited broadcasts, but its current help page places visual automations and email sequences on paid plans. Select the needed workflow first, then compare the real price at the actual contact count. MailerLite, Brevo and Kit are listed in our directory.
Key Features to Look For
Audience and send limits (Essential)
Count recipients, campaigns and automated messages separately. Check whether the vendor limits daily sends, monthly sends, active contacts or all stored contacts, and when each allowance resets.
Welcome follow-up (Essential)
Write the actual welcome message and identify its trigger. A platform can support broadcasts while reserving multi-step sequences or particular automation features for a paid plan.
Consent and suppression (Essential)
Keep the source and date of permission alongside each contact where possible. Test how a preference change or unsubscribe is reflected in the CRM and any connected sender.
Brokerage review (Essential)
Identify who can edit, approve and send a message. A second reviewer may need another user seat or a higher plan; a shared password is not a substitute for a clear handoff.
Property accuracy (Essential)
Assign a person to check a listing's availability, price, photographs and required brokerage information just before a send. An email template cannot establish that a listing remains current.
CRM handoff (Important)
Document where contact status and conversation history live, and what is synchronized. A prospect assigned to an agent should not re-enter an unrelated welcome sequence by accident.
Reporting (Important)
Compare how a campaign report is shared with the team and what the numbers mean. Open and click metrics can help investigate a campaign but do not prove an email caused a sale.
Migration and export (Important)
Ask to export active contacts, unsubscribes, tags and relevant history in a usable form. Confirm whether attachments, templates and automations transfer or need to be rebuilt.
Choose the plan around the actual send
-
For a 200-person neighborhood list and four monthly broadcasts, check MailerLite Free's active-subscriber, monthly-send and automation limits together.
-
For campaigns spread over several days, evaluate Brevo's daily allowance and include welcome and transactional sends in that day's usage.
-
For a newsletter-first agent, compare Kit Free's large broadcast audience with the need for sequences, which its help page assigns to paid plans.
-
For a team that needs lead assignment and individual follow-up, price Follow Up Boss as a CRM, then separately verify how it handles the intended mass-email workflow.
-
For a paid option, request the same list size, send volume, number of users and automation from each vendor rather than comparing headline starting prices alone.
Evaluation Checklist
Write down the number of eligible recipients, campaigns per month and expected welcome messages.
Ask whether an unsubscribed or bounced address counts toward the vendor's billable contact tier.
Create a sample approval path showing who changes a listing and who authorizes the send.
Confirm how the newsletter tool and CRM pass consent, suppression and contact updates.
Request the monthly and annual price for the same list size, seats and automation features.
Export the list, tags and suppressions before migration and reconcile the result with the original.
Pricing Overview
Free newsletter
An individual whose audience, sends and required features fit the vendor's free terms.
Free within stated limits
Entry paid sender
An agent comparing paid campaigns at a specific contact count and billing interval.
Varies by plan and list
Real estate CRM
A sales team comparing lead organization and personal follow-up alongside its email requirements.
From $69/user/month
Pricing Comparison
| Tool and starting option | Published price or limit | Condition to check |
|---|---|---|
MailerLite Free | Free | 250 active subscribers; 2,500 monthly emails |
Brevo Free | Free | 300 email sends per day |
Kit Free | Free | Up to 10,000 subscribers; sequences require paid plans |
Mailchimp Essentials | From $13/month | Up to 500 contacts; check chosen tier |
Constant Contact Lite | From $12/month | Contact tier and send overages affect the bill |
From $15 | FAQ says fewer than 1,000 contacts; confirm term | |
GetResponse Starter | From $19/month | Monthly billing; up to 1,000 subscribers per vendor help |
Follow Up Boss Grow | $69/user/month | Monthly billing; tax and optional calling extra |
Vendor sources checked October 28, 2026: MailerLite free plan, MailerLite pricing, Brevo, Kit, Mailchimp Essentials, Mailchimp Free, Constant Contact, ActiveCampaign FAQ, ActiveCampaign plans, GetResponse pricing, GetResponse pricing help and Follow Up Boss. Confirm the current quote, billing interval and feature limits.
Mistakes to Avoid
- ×
Counting 200 subscribers as 200 monthly sends when four campaigns produce 800 recipient sends.
- ×
Ignoring welcome emails when a free plan's campaign and automation messages share an allowance.
- ×
Assuming an audience limit alone proves that automated sequences are included.
- ×
Comparing an annual monthly-equivalent price with a month-to-month subscription without labeling the difference.
- ×
Importing old contacts without preserving opt-outs and checking the original permission source.
- ×
Sending a scheduled listing after its price, availability or brokerage information changes.
Expert Tips
- →
Keep one written definition of the audience for each neighborhood newsletter and document where each signup originated.
- →
Schedule an accuracy review just before a listing announcement goes out, with a named person able to pause it.
- →
Ask every vendor for a quote at the same number of contacts, monthly sends and staff seats.
- →
Test an unsubscribe in a small authorized audience and check the status in both the CRM and sender.
- →
Plan a migration with a sample export and a reconciliation of active and suppressed contacts.
Red Flags to Watch For
-
A price comparison that omits contact count or billing interval.
-
A trial showing automation features that are unavailable on the proposed free plan.
-
No reliable way to carry opt-outs between the CRM and the mailing list.
-
A claim that a campaign platform automatically keeps a property listing accurate.
-
A vendor quote that leaves overage rules or additional user charges unexplained.
The Bottom Line
MailerLite Free is the first plan to check for the example of 200 active subscribers and 800 broadcast sends per month. Brevo Free can fit the same broadcasts when each 200-send campaign is on a separate day and other sends leave enough daily capacity. Kit Free is worth comparing for broadcasts, but its current documentation reserves sequences for paid plans.
The $13 Mailchimp Essentials and $12 Constant Contact Lite figures are entry rates, not proof of the same features or the final price for every list. Follow Up Boss Grow starts at $69 per user per month for a broader CRM job. Compare an actual quote and test the planned handoff before moving a list. Our free email marketing guide and Mailchimp alternatives offer additional options.
Frequently Asked Questions
Is there a free email marketing tool for real estate agents?
MailerLite, Brevo and Kit list free plans, each with different subscriber, send and feature limits. Check that your specific audience and welcome workflow fit before importing contacts.
How much does email marketing software cost?
Free plans can cost $0 within their limits. Mailchimp Essentials starts at $13 per month and Constant Contact Lite at $12 per month; actual quotes depend on contacts, sends and chosen features.
How many sends do four newsletters to 200 people use?
If every message goes to all 200 recipients, four broadcasts use 800 recipient sends. Welcome messages, resends and other campaigns may use additional capacity.
Does a free newsletter plan include automated sequences?
Not necessarily. Kit's current Free plan includes broadcasts but places visual automations and email sequences on paid plans. Check the specific workflow and plan with each vendor.
Should an agent use a CRM or a newsletter platform?
Choose based on the job. A CRM organizes leads and individual follow-up; a newsletter platform is designed around campaigns and audiences. Some teams need both, with a documented consent and suppression handoff.
Does a vendor guarantee that a property email is accurate?
No platform in this comparison establishes that a listing is still available or correctly described. The agent and brokerage need a review process for each message.
What should an agent compare before switching?
Compare active contacts, send volume, staff seats, welcome sequences, overage charges, export access and how unsubscribes flow between the sender and CRM.
Cite this page: Toolradar, "Best Email Marketing Software for Real Estate Agents in 2026", updated October 2026, https://toolradar.com/guides/best-email-marketing-software-for-real-estate-agents
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