Alternatives
Best Mailerlite alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Mailerlite alternatives 2026, toolradar.com/alternatives/mailerlite
6 direct alternatives to Mailerlite, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- HubSpot is the top alternative to Mailerlite on our list, followed by ActiveCampaign and Mailchimp.
- 5 of the 6 alternatives have a free plan, starting with HubSpot.
- Highest rated: Klaviyo, 4.6 out of 5 from 1,901 ratings, Sep 2026.
- 6 alternatives
- 5 with a free plan
Top 3 alternatives to Mailerlite
HubSpot
#1 Top pickCRM platform for scaling businesses
Starting price
From $20 /mo
Cheapest paid plan, monthly, as of October 2026
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
Our take
Best overall
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of October 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
Mailchimp
#3Grow your business with email, SMS, and AI marketing
Starting price
From $13 /mo
Cheapest paid plan, monthly, as of October 2026
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
Our take
Most affordable
Mailerlite vs 6 alternatives
| Tool | Starting price (Oct 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $12/mo | Free plan: Yes | 4.7 out of 5, from 3,514 ratings across SourceForge, G2 and Capterra (3,514) |
| Price: $20/mo | Free plan: Yes | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
| Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) |
 | Price: $20/mo | Free plan: Yes | 4.6 out of 5, from 1,901 ratings across G2 and Capterra (1,901) |
 | Price: $33/mo | Free plan: Yes | 4.5 out of 5, from 480 ratings across G2 and Capterra (480) |
 | Price: $43/mo | Free plan: Yes | 4.5 out of 5, from 56 ratings across G2 and Capterra (56) |
Why people consider alternatives to Mailerlite
MailerLite provides email marketing with simplicity and value. Clean interface, solid features, and pricing that works for growing lists. The interface is intuitive. The automation is capable. The pricing is friendly.
Teams most often switch away when one of these starts to bite:
- Pricing at scale as usage or premium tiers add up.
- Missing integrations with the rest of your stack.
- Performance or scale limits as your needs grow.
- A specific feature gap you have hit in marketing automation.
The 6 alternatives below cover the same core job (marketing automation) with different trade-offs.
Mailerlite by the numbers
Toolradar data: It is listed as an alternative to 25 other tools on Toolradar, ranking #1 of 23 in Newsletter Tools. As of Oct 2026.
- #1 most-listed alternative in Newsletter Tools, out of 23 tools in Newsletter Tools. Source: Toolradar data, Oct 2026.
- #19 (joint) most-listed alternative in Marketing Automation, out of 357 tools in Marketing Automation. Source: Toolradar data, Oct 2026.
- #6 most-listed alternative in Email Marketing, out of 110 tools in Email Marketing. Source: Toolradar data, Oct 2026.
| Metric | Mailerlite | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | Yes | 19 of 23 have one | n/a |
| Listed as an alternative to | 25 tools | 1 | #1 of 23 |
| User rating | 4.7/5 (across the web, 3,514 ratings) | 4.5/5 | #3 of 9 tools with 20+ reviews |
Listed as an alternative to: #1 on 2026-10-16 to #1 on 2026-10-31 (rank among 23 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Newsletter Tools data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Mailerlite by the numbers”, Oct 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Oct 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 149 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | Moosend | $7/mo, billed monthly |
| 4 | Multilogin | $7.08/mo, billed yearly |
| 5 | Pic-Time | $8/mo, billed monthly |
A position exists only when at least 8 tools have data for that metric. 148 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Oct 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
6 alternatives to Mailerlite
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Mailerlite.
- 1
HubSpot
Free plan Battle-tested at scaleCRM platform for scaling businesses
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
From $20/seat/mo, billed monthly; free plan available
- 2
ActiveCampaign
Free plan Battle-tested at scaleAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
- 3
Mailchimp
Free plan Battle-tested at scaleGrow your business with email, SMS, and AI marketing
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
From $13/mo, billed monthly; free plan available
- 4
Klaviyo
Free plan Battle-tested at scaleEmail marketing for e-commerce
4.6 /5 across G2 and Capterra · 1,901 ratings, Sep 2026
From $20/mo, billed monthly; free plan available
- 5
ConvertKit
Free planEmail marketing for creators: newsletters, landing pages, and monetization
4.5 /5 across G2 and Capterra · 480 ratings, Sep 2026
From $33/mo, billed monthly; free plan available
- 6
beehiiv
Free planNewsletter platform for growth
4.5 /5 across G2 and Capterra · 56 ratings, Sep 2026
From $43/mo, billed monthly; free plan available
Frequently asked questions
What is the best alternative to Mailerlite?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Mailerlite are HubSpot, ActiveCampaign, Mailchimp. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Mailerlite?
There is no fully free alternative in this list. HubSpot is freemium: a permanent free tier plus paid plans (CRM platform for scaling businesses).
Why do people look for Mailerlite alternatives?
Common reasons teams switch away from Mailerlite: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Mailerlite versus each alternative.
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