Klaviyo vs Mailerlite: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and Mailerlite side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
Mailerlite
Simple, affordable email marketing for growing businesses
Best for you if:
- • You want affordable email marketing
| At a Glance | Klaviyo | Mailerlite |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | Free plan, paid from $12/mo flat, billed monthly Comfort plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.7/5 Capterra 4.7 · G2 4.6 · SourceForge 4.8 3,514 reviews |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | n/a |
Choose Klaviyo or Mailerlite?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
Choose Mailerlite if
- You want affordable email marketing
- You want good free tier
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Mailerlite
Simple, affordable email marketing for growing businesses
Mailerlite's pricing is very fair and generous, especially with its robust free tier.
Strengths
- Pro: Affordable email marketing
- Pro: Good free tier
- Pro: Easy to use
- Pro: Landing pages included
- Pro: Automation
Weaknesses
- Con: Less powerful automation
- Con: Basic segmentation
- Con: Support response time
- Con: Limited for advanced users
- Con: Some features removed
Key features
Plans and prices: Klaviyo vs Mailerlite
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
| Mailerlite |
| mailerlite.com/pricing read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and Mailerlite pricing.
Key Takeaways
Klaviyo
- Choose if you want email marketing for e-commerce
Mailerlite
- Choose if you want simple, affordable email marketing for growing businesses
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.7/5 from 3,514 reviews for Mailerlite).
- Entry prices are not ranked, they are charged on different bases: Klaviyo $20/mo, billed monthly; Mailerlite $12/mo flat, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and Mailerlite compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.7/5 from 3,514 reviews for Mailerlite). Entry prices are not ranked, they are charged on different bases: Klaviyo $20/mo, billed monthly; Mailerlite $12/mo flat, billed monthly. Both have a free plan.
What are Klaviyo and Mailerlite used for?
Klaviyo: Email marketing for e-commerce. Mailerlite: Simple, affordable email marketing for growing businesses.
What does Klaviyo cost vs Mailerlite?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Mailerlite's cheapest paid plan is Comfort at $12/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 30, 2026.
What's the main difference between Klaviyo and Mailerlite?
Klaviyo's main strength: e-commerce focused. Mailerlite's main strength: affordable email marketing.