Alternatives
Best Klaviyo alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Klaviyo alternatives 2026, toolradar.com/alternatives/klaviyo
17 direct alternatives to Klaviyo, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- HubSpot is the top alternative to Klaviyo on our list, followed by ActiveCampaign and Mailchimp.
- 7 of the 17 alternatives have a free plan, starting with HubSpot.
- Highest rated: ReturnGO, 4.8 out of 5 from 92 ratings, Sep 2026.
- 17 alternatives
- 7 with a free plan
Top 3 alternatives to Klaviyo
HubSpot
#1 Top pickCRM platform for scaling businesses
Starting price
From $20 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
Our take
Best overall
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
Mailchimp
#3Grow your business with email, SMS, and AI marketing
Starting price
From $13 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
Klaviyo vs 17 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $20/mo | Free plan: Yes | 4.6 out of 5, from 1,901 ratings across G2 and Capterra (1,901) |
| Price: $20/mo | Free plan: Yes | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
| Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) |
 | Price: $9/mo | Free plan: Yes | 4.6 out of 5, from 6,219 ratings across G2 and Capterra (6,219) |
 | Price: $12/mo | Free plan: No | 4.2 out of 5, from 10,413 ratings across G2 and Capterra (10,413) |
 | Price: Free + paid | Free plan: Yes | 4.5 out of 5, from 3,575 ratings on G2 (3,575) |
 | Price: $16/mo | Free plan: Yes | 4.6 out of 5, from 2,080 ratings across G2 and Capterra (2,080) |
 | Price: Free + paid | Free plan: Yes | 4.5 out of 5, from 2,401 ratings on G2 (2,401) |
 | Price: $100/mo | Free plan: No | 4.5 out of 5, from 988 ratings across G2 and Capterra (988) |
 | Price: $33/mo | Free plan: Yes | 4.5 out of 5, from 480 ratings across G2 and Capterra (480) |
 | Price: $39/mo | Free plan: No | 4.4 out of 5, from 480 ratings on G2 (480) |
 | Price: $99/mo | Free plan: No | 4.2 out of 5, from 184 ratings on G2 (184) |
 | Price: $147/mo | Free plan: No | 4.8 out of 5, from 92 ratings on G2 (92) |
 | Price: $149/mo | Free plan: No | 4.7 out of 5, from 53 ratings across G2 and Capterra (53) |
 | Price: Not published | Free plan: No | 4.7 out of 5, from 41 ratings on G2 (41) |
 | Price: $49/mo | Free plan: No | n/a |
 | Price: $49/mo | Free plan: No | n/a |
Why people consider alternatives to Klaviyo
Klaviyo is an email and SMS marketing platform built for e-commerce. Deep integrations with Shopify, BigCommerce, and stores. Automated flows trigger on customer behavior. Advanced segmentation targets the right customers.
Here are the real cost and limitation gotchas that push teams to look elsewhere:
- Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
- SMS credits are separate and do not roll over month-to-month, unused credits are lost
- International SMS costs 5-12 credits per message vs 1 credit for US, dramatically increasing costs for global audiences
The 17 alternatives below cover the same core job (marketing automation) with different trade-offs.
Klaviyo by the numbers
Toolradar data: Klaviyo's entry paid plan ($20/mo, billed monthly) ranks #1 of 11 (joint) for price among the SMS Marketing tools with a verified entry price and no stated unit, where the median is $49/mo. It is listed as an alternative to 77 other tools on Toolradar, ranking #1 of 27 in SMS Marketing. As of Oct 2026.
- #3 most-listed alternative in E-commerce, out of 362 tools in E-commerce. Source: Toolradar data, Oct 2026.
- #3 most-listed alternative in Marketing Automation, out of 357 tools in Marketing Automation. Source: Toolradar data, Oct 2026.
- #2 most-listed alternative in Email Marketing, out of 110 tools in Email Marketing. Source: Toolradar data, Oct 2026.
| Metric | Klaviyo | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $20/mo, billed monthly | $49/mo | #1 of 11 (joint) tools with no stated price unit, verified price |
| Free plan | Yes | 10 of 27 have one | n/a |
| Listed as an alternative to | 77 tools | 2 | #1 of 27 |
| Integrations listed | 2 | 2 | #4 of 8 (joint) tools with at least one integration recorded |
| User rating | 4.6/5 (across the web, 1,901 ratings) | 4.5/5 | #2 of 20 (joint) tools with 20+ reviews |
Listed as an alternative to: #1 on 2026-10-16 to #1 on 2026-10-31 (rank among 27 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All SMS Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Klaviyo by the numbers”, Oct 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Oct 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 149 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | Moosend | $7/mo, billed monthly |
| 4 | Multilogin | $7.08/mo, billed yearly |
| 5 | Pic-Time | $8/mo, billed monthly |
A position exists only when at least 8 tools have data for that metric. 148 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Oct 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
17 alternatives to Klaviyo
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Klaviyo.
- 1
HubSpot
Free plan Battle-tested at scaleCRM platform for scaling businesses
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
From $20/seat/mo, billed monthly; free plan available
- 2
ActiveCampaign
Free plan Battle-tested at scaleAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
- 3
Mailchimp
Free plan Battle-tested at scaleGrow your business with email, SMS, and AI marketing
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
From $13/mo, billed monthly; free plan available
- 4
Brevo
Free plan Battle-tested at scaleAll-in-one marketing platform for email, SMS, and customer engagement
4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026
From $9/mo, billed monthly; free plan available
- 5
Constant Contact
Free plan Battle-tested at scaleEstablished email marketing for small businesses
4.2 /5 across G2 and Capterra · 10,413 ratings, Sep 2026
From $12/mo, billed monthly; free plan available
- 6
airSlate
Free plan Battle-tested at scaleAutomation products that keep work moving
4.5 /5 on G2 · 3,575 ratings, Aug 2026
Free plan available; paid prices not published
- 7
Omnisend
Free plan Battle-tested at scaleEmail, SMS, and push marketing for ecommerce
4.6 /5 across G2 and Capterra · 2,080 ratings, Sep 2026
From $16/mo, billed monthly; free plan available
- 8
Sendinblue
Free plan Battle-tested at scaleOne AI-powered customer platform for all your marketing and sales needs.
4.5 /5 on G2 · 2,401 ratings, Sep 2026
Free plan available; paid prices not published
- 9
Customer.io
PaidAutomated messaging based on user behavior
4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026
From $100/mo, billed monthly
- 10
ConvertKit
Free planEmail marketing for creators: newsletters, landing pages, and monetization
4.5 /5 across G2 and Capterra · 480 ratings, Sep 2026
From $33/mo, billed monthly; free plan available
- 11
Drip
PaidEcommerce marketing automation
4.4 /5 on G2 · 480 ratings, Sep 2026
From $39/mo, billed monthly
- 12
Helium 10 (Refund Genie)
PaidAll-in-one e-commerce suite for Amazon, Walmart, and TikTok Shop sellers.
4.2 /5 on G2 · 184 ratings, Aug 2026
From $99/mo, billed yearly
- 13
ReturnGO
Paid Higher rated by usersTurn returns into revenue with self-service, smart exchanges, and sustainability
4.8 /5 on G2 · 92 ratings, Sep 2026
From $147/mo, billed monthly
- 14
InboxAlly
PaidBoost inbox placement and open rates with AI-powered deliverability
4.7 /5 across G2 and Capterra · 53 ratings, Sep 2026
From $149/mo, billed monthly
- 15
Ometria
PaidUnify retail customer data for personalized cross-channel experiences
4.7 /5 on G2 · 41 ratings, Jul 2026
Price not published
- 16
Adwisely
PaidAutomate Meta & Google ads for Shopify growth
From $49/mo, billed monthly
- 17
Rivo
PaidBoost Shopify Plus loyalty and repeat purchases with a full suite of retention tools
From $49/mo, billed monthly
Frequently asked questions
What is the best alternative to Klaviyo?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Klaviyo are HubSpot, ActiveCampaign, Mailchimp. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Klaviyo?
There is no fully free alternative in this list. HubSpot is freemium: a permanent free tier plus paid plans (CRM platform for scaling businesses).
Why do people look for Klaviyo alternatives?
Common reasons teams switch away from Klaviyo: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Klaviyo versus each alternative.
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