Best Klaviyo alternatives in 2026
11 direct alternatives to Klaviyo, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
LCCurated by Louis Corneloup · UpdatedWhy people leave Klaviyo
Klaviyo is an email and SMS marketing platform built for e-commerce. Deep integrations with Shopify, BigCommerce, and stores. Automated flows trigger on customer behavior. Advanced segmentation targets the right customers. Predictive analytics forecast customer lifetime value. Ma…
Common reasons teams switch: pricing as you scale, missing integrations, performance, or a feature gap your team has hit. The alternatives below cover the same core job (email marketing) with different trade-offs.
At a glance: top 10 Klaviyo alternatives
Ranked by real-signal score (G2/Capterra ratings + media mentions + featured status).
| # | Alternative | Pricing | Rating | |
|---|---|---|---|---|
| 1 |  | Freemium | 3.9(19,112) | vs |
| 2 |  | Freemium | 4.5(17,159) | vs |
| 3 |  | Freemium | 3.9(31,952) | vs |
| 4 |  | Freemium | 4.2(11,849) | vs |
| 5 |  | Freemium | 4.6(5,959) | vs |
| 6 |  | Freemium | 4.5(4,453) | vs |
| 7 |  | Freemium | 4.5(2,893) | vs |
| 8 |  | Freemium | 4.6(1,996) | vs |
| 9 |  | Paid | 4.5(818) | vs |
| 10 |  | Paid | 4.4(473) | vs |
11 alternatives to Klaviyo
Ranked by real-signal composite (rankingScore + community + reviews) and direct relevance to Klaviyo.
- 1
HubSpot
FreemiumCRM platform for scaling businesses
Direct alternative3.9(19,112)Compare Klaviyo vs HubSpot → - 2
ActiveCampaign
FreemiumAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Direct alternative4.5(17,159)Compare Klaviyo vs ActiveCampaign → - 3
Mailchimp
FreemiumGrow your business with email, SMS, and AI marketing
Direct alternative3.9(31,952)Compare Klaviyo vs Mailchimp → - 4
Constant Contact
FreemiumEstablished email marketing for small businesses
Direct alternative4.2(11,849)Compare Klaviyo vs Constant Contact → - 5
Brevo
FreemiumAll-in-one marketing platform for email, SMS, and customer engagement
Direct alternative4.6(5,959)Compare Klaviyo vs Brevo → - 6
ConvertKit
FreemiumEmail marketing for creators: newsletters, landing pages, and monetization
Direct alternative4.5(4,453)Compare Klaviyo vs ConvertKit → - 7
Sendinblue
FreemiumOne AI-powered customer platform for all your marketing and sales needs.
Direct alternative4.5(2,893)Compare Klaviyo vs Sendinblue → - 8
Omnisend
FreemiumEmail, SMS, and push marketing for ecommerce
Direct alternative4.6(1,996)Compare Klaviyo vs Omnisend → - 9
Customer.io
PaidAutomated messaging based on user behavior
Direct alternative4.5(818)Compare Klaviyo vs Customer.io → - 10
Drip
PaidEcommerce marketing automation
Direct alternative4.4(473)Compare Klaviyo vs Drip → - 11
Ometria
PaidUnify retail customer data for personalized cross-channel experiences
Direct alternative4.7(41)Compare Klaviyo vs Ometria →
Side-by-side comparisons
In-depth comparison pages for Klaviyo versus each alternative.
Still considering Klaviyo?
See the full review, pricing breakdown, and community feedback before you decide.