Best Klaviyo alternatives in 2026
10 direct alternatives to Klaviyo, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Curated by Louis Corneloup · Updated Why people consider alternatives to Klaviyo
Klaviyo is an email and SMS marketing platform built for e-commerce. Deep integrations with Shopify, BigCommerce, and stores. Automated flows trigger on customer behavior. Advanced segmentation targets the right customers. Teams most often switch away when one of these starts to bite:
- •Pricing at scale as usage or premium tiers add up.
- •Missing integrations with the rest of your stack.
- •Performance or scale limits as your needs grow.
- •A specific feature gap you have hit in email marketing.
The 10 alternatives below cover the same core job (email marketing) with different trade-offs. Ranked by real-signal score: G2 and Capterra ratings, media mentions, and editor review. No paid placement.
10 alternatives to Klaviyo
Ranked by real-signal composite (rankingScore + community + reviews) and direct relevance to Klaviyo.
- 1
HubSpot
FreemiumBattle-tested at scaleCRM platform for scaling businesses
Direct alternative4.2(13,321)Compare Klaviyo vs HubSpot → - 2
Mailchimp
FreemiumBattle-tested at scaleGrow your business with email, SMS, and AI marketing
Direct alternative4.4(30,300)Compare Klaviyo vs Mailchimp → - 3
ActiveCampaign
PaidBattle-tested at scaleEmail marketing, automation & CRM
Direct alternative4.5(17,159)Compare Klaviyo vs ActiveCampaign → - 4
Constant Contact
FreemiumBattle-tested at scaleEstablished email marketing for small businesses
Direct alternative4.2(11,849)Compare Klaviyo vs Constant Contact → - 5
Brevo
FreemiumBattle-tested at scaleAll-in-one marketing platform for email, SMS, and customer engagement
Direct alternative4.6(5,959)Compare Klaviyo vs Brevo → - 6
ConvertKit
FreemiumBattle-tested at scaleEmail marketing for creators: newsletters, landing pages, and monetization
Direct alternative4.5(4,453)Compare Klaviyo vs ConvertKit → - 7
Sendinblue
FreemiumBattle-tested at scaleOne AI-powered customer platform for all your marketing and sales needs.
Direct alternative4.5(2,893)Compare Klaviyo vs Sendinblue → - 8
Omnisend
FreemiumBattle-tested at scaleEmail, SMS, and push marketing for ecommerce
Direct alternative4.6(1,996)Compare Klaviyo vs Omnisend → - 9
Customer.io
PaidAutomated messaging based on user behavior
Direct alternative4.5(818)Compare Klaviyo vs Customer.io → - 10
Drip
PaidEcommerce marketing automation
Direct alternative4.4(473)Compare Klaviyo vs Drip →
Frequently asked questions
What is the best alternative to Klaviyo?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Klaviyo are HubSpot, Mailchimp, ActiveCampaign. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Klaviyo?
Yes. HubSpot is one of the freemium alternatives to Klaviyo listed here (CRM platform for scaling businesses). Other freemium options are flagged in the list below.
Why do people look for Klaviyo alternatives?
Common reasons teams switch away from Klaviyo: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in email marketing. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Klaviyo versus each alternative.
Still considering Klaviyo?
See the full review, pricing breakdown, and community feedback before you decide.