Klaviyo vs Sendinblue: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and Sendinblue side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
Best for you if:
- • You want comprehensive all-in-one platform for marketing and sales
| At a Glance | Klaviyo | Sendinblue |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | Free plan |
Category | Marketing Automation Email Marketing | CRM Marketing Automation |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.5/5 G2 4.5 2,401 reviews |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | n/a |
Choose Klaviyo or Sendinblue?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
- You work in marketing automation, not CRM
Choose Sendinblue if
- You want comprehensive all-in-one platform for marketing and sales
- You want AI-powered features enhance campaign effectiveness and efficiency
- You work in CRM, not marketing automation
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
The Free tier is generous with 5,000 emails and AI features, making it excellent for startups and small businesses.
Strengths
- Pro: Comprehensive all-in-one platform for marketing and sales
- Pro: AI-powered features enhance campaign effectiveness and efficiency
- Pro: Multichannel engagement options (email, SMS, WhatsApp, etc.)
- Pro: User-friendly interface with drag-and-drop editor and templates
- Pro: Scalable for businesses of all sizes
Weaknesses
- Con: No specific cons mentioned in the provided text.
Key features
Plans and prices: Klaviyo vs Sendinblue
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
| Sendinblue |
| sendinblue.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and Sendinblue pricing.
Key Takeaways
Klaviyo
- Choose if you want email marketing for e-commerce
Sendinblue
- Choose if you want one AI-powered customer platform for all your marketing and sales needs
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.5/5 from 2,401 reviews for Sendinblue).
- Klaviyo starts at $20/mo, billed monthly; Sendinblue has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and Sendinblue compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.5/5 from 2,401 reviews for Sendinblue). Klaviyo starts at $20/mo, billed monthly; Sendinblue has no public paid plan price on file. Both have a free plan.
What are Klaviyo and Sendinblue used for?
Klaviyo: Email marketing for e-commerce. Sendinblue: One AI-powered customer platform for all your marketing and sales needs.
What does Klaviyo cost vs Sendinblue?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Sendinblue has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Klaviyo and Sendinblue?
Klaviyo's main strength: e-commerce focused. Sendinblue's main strength: comprehensive all-in-one platform for marketing and sales.