ActiveCampaign vs Klaviyo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ActiveCampaign and Klaviyo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Best for you if:
- • You want AI agents dramatically speed up campaign creation and personalization
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
| At a Glance | ActiveCampaign | Klaviyo |
|---|---|---|
Starts at | Free plan, paid from $15/mo, billed monthly Starter plan | Free plan, paid from $20/mo, billed monthly Email plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 17,363 reviews | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing |
Choose ActiveCampaign or Klaviyo?
Choose ActiveCampaign if
- You want AI agents dramatically speed up campaign creation and personalization
- You want excellent email deliverability with dedicated IP management and monitoring
- Budget matters ($15/mo, billed monthly vs $20/mo, billed monthly)
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
In-Depth Analysis
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Strengths
- Pro: AI agents dramatically speed up campaign creation and personalization.
- Pro: Excellent email deliverability with dedicated IP management and monitoring.
- Pro: Robust integration ecosystem connects with most major business tools.
- Pro: 30-day satisfaction guarantee and free 1:1 coaching for new users.
Weaknesses
- Con: Pricing can become expensive as contact lists grow, especially with add-ons.
- Con: Advanced features like WhatsApp, SMS, and enhanced CRM are paid add-ons.
- Con: Some users may find the initial setup and breadth of features overwhelming.
Key features
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Plans and prices: ActiveCampaign vs Klaviyo
| Tool | Plans and prices | Source |
|---|---|---|
| ActiveCampaign |
| activecampaign.com/pricing read Oct 30, 2026 |
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ActiveCampaign pricing and Klaviyo pricing.
Key Takeaways
ActiveCampaign
- Lower entry price: $15/mo, billed monthly vs $20/mo, billed monthly
Klaviyo
- Choose if you want email marketing for e-commerce
What the data shows
On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.6/5 from 1,901 reviews for Klaviyo).
- ActiveCampaign has the lower entry price: $15/mo, billed monthly (Starter) against $20/mo, billed monthly (Email) for Klaviyo.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ActiveCampaign and Klaviyo compare in 2026?
On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.6/5 from 1,901 reviews for Klaviyo). ActiveCampaign has the lower entry price: $15/mo, billed monthly (Starter) against $20/mo, billed monthly (Email) for Klaviyo. Both have a free plan.
What are ActiveCampaign and Klaviyo used for?
ActiveCampaign: Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. Klaviyo: Email marketing for e-commerce.
What does ActiveCampaign cost vs Klaviyo?
ActiveCampaign's cheapest paid plan is Starter at $15/mo, billed monthly; it also has a free plan. Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 30, 2026.
What's the main difference between ActiveCampaign and Klaviyo?
ActiveCampaign's main strength: AI agents dramatically speed up campaign creation and personalization. Klaviyo's main strength: e-commerce focused.