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TL;DR - ActiveCampaign
- ActiveCampaign is a marketing automation platform combining email, CRM, and sales automation
- It enables sophisticated customer journeys, lead scoring, and personalized messaging at scale
- Plans start at $29/month for up to 1,000 contacts
Pricing: Paid only
Best for: Enterprises & pros
Score: 87/100
Pros & Cons
Pros
- Powerful automation
- Good deliverability
- CRM included
Cons
- Steeper learning curve
- No free plan
Key Features
Email marketingMarketing automationCRMWhatsApp messagingAI-powered campaignsPredictive sendingAdvanced segmentationLanding pages
Pricing Plans
Free TrialStarter
$29
- 1 user
- Marketing automation
- Email marketing
- 5 actions per automation
- 10x contact limit
Plus
$49
- 1 user
- Unlimited automation actions
- Standard segmentation
- Landing pages
- CRM integrations
Pro
$149
- 3 users
- Advanced segmentation
- Predictive content
- Premium ecommerce
- 12x contact limit
Enterprise
Custom
- 5+ users
- Premium segmentation
- Custom objects
- Single Sign-On
- Dedicated account team
About ActiveCampaign
By Toolradar Team·
ActiveCampaign is a marketing automation platform offering email marketing, CRM, multi-channel messaging, and AI-powered autonomous marketing with WhatsApp integration and advanced segmentation.
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ActiveCampaign FAQ
What is ActiveCampaign?
ActiveCampaign is a marketing automation platform that combines email marketing, CRM, and multi-channel messaging. It offers AI-powered autonomous marketing and WhatsApp integration.
How much does ActiveCampaign cost?
ActiveCampaign offers Starter, Plus, Pro, and Enterprise tiers with pricing based on contact list size. Contact sales for specific pricing as its not publicly displayed.
Does ActiveCampaign have CRM features?
Yes, ActiveCampaign includes built-in CRM functionality with contact management, deal pipelines, lead scoring, and sales automation integrated with marketing campaigns.
Can ActiveCampaign send WhatsApp messages?
Yes, ActiveCampaign offers dedicated WhatsApp messaging plans (Core, Advanced, Premium) that can be purchased separately or combined with email marketing plans.
Source: activecampaign.com
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