TL;DR - Activecampaign
- ActiveCampaign is a marketing automation platform combining email, CRM, and sales automation
- It enables sophisticated customer journeys, lead scoring, and personalized messaging at scale
- Plans start at $29/month for up to 1,000 contacts
Pricing: Paid only
Best for: Enterprises & professionals
Pricing Plans
14-day free trialMost Popular
Lite
$15/month
1K contacts
- 1K contacts
- Email marketing
- Automation
Plus
$49/month
1K contacts
- Landing pages
- Forms
- CRM
About Activecampaign
ActiveCampaign sends emails that feel personal even when you're reaching thousands. Set up automated sequences triggered by what users actually do: abandon a cart and get a reminder, download a guide and receive related content.
Beyond email, it's a full CRM for small businesses. Track deals through your pipeline, score leads based on engagement, trigger automations when opportunities heat up.
The combination of marketing automation and sales tools in one platform means your data doesn't live in disconnected silos. Teams see the full picture of every customer relationship.
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Activecampaign FAQ
No free plan, but there's a 14-day free trial. Paid plans start at $29/month for 1,000 contacts on the Lite plan. Pricing scales with contacts and features.
Lite: $29/month for 1,000 contacts. Plus: $49/month adds CRM and landing pages. Professional: $149/month includes machine learning and predictive sending. Enterprise: custom pricing.
ActiveCampaign combines email marketing, marketing automation, CRM, and sales automation. Strong automation builder lets you create complex workflows triggered by customer behavior.
ActiveCampaign has more powerful automation and includes CRM. Mailchimp is easier for beginners and has a free tier. ActiveCampaign better for complex automation; Mailchimp for simpler email needs.
900+ integrations including Shopify, WordPress, Salesforce, and Zapier. Native integrations for e-commerce, CRMs, and popular tools. API available for custom integrations.