ActiveCampaign

Name: ActiveCampaign
Brand: ActiveCampaign
Price: 29 USD
Rating: 4.5 (17159 reviews)

Unclaimed Editor reviewed

Email marketing, automation & CRM

CRM Marketing Automation Email Marketing

Visit Website

4.5(17,159 across the web)

PaidVisit Website

Reviews onG2Capterra

17159 reviews tracked·2 press mentions

The Bottom Line

Entry price

Paid plans only

Biggest pro

Powerful automation

Biggest con

Steeper learning curve

TL;DR - ActiveCampaign

ActiveCampaign is a marketing automation platform combining email, CRM, and sales automation
It enables sophisticated customer journeys, lead scoring, and personalized messaging at scale
Plans start at $29/month for up to 1,000 contacts

Pricing: Paid only

Best for: Enterprises & pros

4.5/5 across review platforms

What is ActiveCampaign?

Editorial review

ActiveCampaign is a marketing automation platform offering email marketing, CRM, multi-channel messaging, and AI-powered autonomous marketing with WhatsApp integration and advanced segmentation.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceactivecampaign.com ↗

Pros & Cons

Pros

Powerful automation
Good deliverability
CRM included

Cons

Steeper learning curve
No free plan

Ratings Across the Web

4.5(17,159 reviews)

G214,609 reviews

4.5/5

Capterra2,550 reviews

4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketingMarketing automationCRMWhatsApp messagingAI-powered campaignsPredictive sendingAdvanced segmentationLanding pages

Pricing Plans

Free Trial

Pricing checked May 29, 2026

Starter

$29

1 user
Marketing automation
Email marketing
5 actions per automation
10x contact limit

Plus

$49

1 user
Unlimited automation actions
Standard segmentation
Landing pages
CRM integrations

Pro

$149

3 users
Advanced segmentation
Predictive content
Premium ecommerce
12x contact limit

Enterprise

Custom

5+ users
Premium segmentation
Custom objects
Single Sign-On
Dedicated account team

Calculate your cost View full pricing

How ActiveCampaign's pricing compares

At $49/mo, ActiveCampaign is the most premium of its 6 direct competitors.

$1.92

$15

$20

$33

$39

ActiveCampaign

$49

Entry paid plan, monthly. Pricing checked May 29, 2026.

Reviews

4.5/5

Across 17,159 verified user reviews on G2, Capterra

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Best ActiveCampaign Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpotFreemium

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MailchimpFreemium

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Constant ContactFreemium

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4.2

BrevoFreemium

All-in-one marketing platform for email, SMS, and customer engagement

4.6

ConvertKitFreemium

Email marketing for creators: newsletters, landing pages, and monetization

4.5

KlaviyoFreemium

Email marketing for e-commerce

4.6

FreshsalesFreemium

AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.

4.5

Zoho CRMFreemium

CRM for sales and marketing teams

4.1

See all CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All ActiveCampaign alternatives8+ tools ranked, pricing + verdict per pick ActiveCampaign vs HubSpotHead-to-head: features, pricing, who wins ActiveCampaign vs MailchimpHead-to-head: features, pricing, who wins ActiveCampaign vs Constant ContactHead-to-head: features, pricing, who wins

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ActiveCampaign FAQ

What is ActiveCampaign?

ActiveCampaign is a marketing automation platform that combines email marketing, CRM, and multi-channel messaging. It offers AI-powered autonomous marketing and WhatsApp integration.

How much does ActiveCampaign cost?

ActiveCampaign offers Starter, Plus, Pro, and Enterprise tiers with pricing based on contact list size. Contact sales for specific pricing as its not publicly displayed.

Does ActiveCampaign have CRM features?

Yes, ActiveCampaign includes built-in CRM functionality with contact management, deal pipelines, lead scoring, and sales automation integrated with marketing campaigns.

Can ActiveCampaign send WhatsApp messages?

Yes, ActiveCampaign offers dedicated WhatsApp messaging plans (Core, Advanced, Premium) that can be purchased separately or combined with email marketing plans.

Source: activecampaign.com

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