ActiveCampaign vs Leanplum: Which Should You Choose in 2026?
Choosing between ActiveCampaign and Leanplum comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ActiveCampaign
Email marketing, automation & CRM
Best for you if:
- • You want the higher-rated option (8.7/10 vs 0.0/10)
- • You need email marketing features specifically
- • ActiveCampaign is a marketing automation platform combining email, CRM, and sales automation
- • It enables sophisticated customer journeys, lead scoring, and personalized messaging at scale
Leanplum
Supercharge customer lifetime value with an all-in-one customer engagement platform.
Best for you if:
- • You want to try before committing
- • You need marketing automation features specifically
- • All-in-one platform for personalized customer engagement.
- • Leverages AI and analytics for targeted campaigns and real-time optimization.
| At a Glance |  ActiveCampaign |  Leanplum |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Email Marketing | Marketing Automation |
Rating | 87/100 | —/100 |
| Feature | ActiveCampaign | Leanplum |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 87 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Marketing AutomationProduct Analytics |
How ActiveCampaign and Leanplum Compare
ActiveCampaign
Email marketing, automation & CRM
Paid · 87/100 score
Leanplum
Supercharge customer lifetime value with an all-in-one customer engagement platform.
Free tier available
ActiveCampaign is a email marketing tool. Leanplum is in marketing automation.
Who Should Use What?
On a budget?
Leanplum has a free tier. ActiveCampaign is paid only.
Go with: Leanplum
Want the highest-rated option?
ActiveCampaign scores 87/100. Leanplum is unrated.
Go with: ActiveCampaign
Value user reviews?
Neither has user reviews yet.
Go with: ActiveCampaign
3 Questions to Help You Decide
What's your budget?
ActiveCampaign is paid. Leanplum is freemium. Leanplum lets you start free.
What's your use case?
ActiveCampaign is a email marketing tool. Leanplum is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
ActiveCampaign
- Higher score: 87/100 vs unrated
- Our pick for this comparison
Leanplum
- Has a free tier
- Better fit for marketing automation
The Bottom Line
ActiveCampaign (87/100) is our pick. Leanplum has a free tier if you want to test without paying.
Frequently Asked Questions
Is ActiveCampaign or Leanplum better?
ActiveCampaign scores 87/100 in our evaluation. ActiveCampaign is paid and Leanplum is freemium.
What are ActiveCampaign and Leanplum used for?
ActiveCampaign: Email marketing, automation & CRM. Leanplum: Supercharge customer lifetime value with an all-in-one customer engagement platform..
What does ActiveCampaign cost vs Leanplum?
ActiveCampaign is a paid tool. Leanplum is freemium (free tier + paid plans). Visit their websites for detailed pricing.