ActiveCampaign vs Dotdigital: Which Should You Choose in 2026?
Choosing between ActiveCampaign and Dotdigital comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ActiveCampaign
Email marketing, automation & CRM
Best for you if:
- • You want the higher-rated option (8.7/10 vs 0.0/10)
- • You need email marketing features specifically
- • ActiveCampaign is a marketing automation platform combining email, CRM, and sales automation
- • It enables sophisticated customer journeys, lead scoring, and personalized messaging at scale
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Best for you if:
- • You need marketing automation features specifically
- • All-in-one cross-channel marketing automation platform.
- • Enables personalized campaigns across email, SMS, social, web, and mobile.
| At a Glance |  ActiveCampaign |  Dotdigital |
|---|---|---|
Price | Paid | Paid |
Best For | Email Marketing | Marketing Automation |
Rating | 87/100 | —/100 |
| Feature | ActiveCampaign | Dotdigital |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 87 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Marketing AutomationCustomer Data Platform |
How ActiveCampaign and Dotdigital Compare
ActiveCampaign
Email marketing, automation & CRM
Paid · 87/100 score
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Paid
ActiveCampaign is a email marketing tool. Dotdigital is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: ActiveCampaign
Want the highest-rated option?
ActiveCampaign scores 87/100. Dotdigital is unrated.
Go with: ActiveCampaign
Value user reviews?
Neither has user reviews yet.
Go with: ActiveCampaign
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
ActiveCampaign is a email marketing tool. Dotdigital is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
ActiveCampaign
- Higher score: 87/100 vs unrated
- Our pick for this comparison
Dotdigital
- Better fit for marketing automation
The Bottom Line
ActiveCampaign (87/100) is our pick.
Frequently Asked Questions
Is ActiveCampaign or Dotdigital better?
ActiveCampaign scores 87/100 in our evaluation. Both are paid.
What are ActiveCampaign and Dotdigital used for?
ActiveCampaign: Email marketing, automation & CRM. Dotdigital: Personalized cross-channel marketing automation platform for customer engagement..
What does ActiveCampaign cost vs Dotdigital?
ActiveCampaign is a paid tool. Dotdigital is a paid tool. Visit their websites for detailed pricing.