Alternatives
Best ActiveCampaign alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best ActiveCampaign alternatives 2026, toolradar.com/alternatives/activecampaign
14 direct alternatives to ActiveCampaign, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- HubSpot is the top alternative to ActiveCampaign on our list, followed by Salesforce and Mailchimp.
- 9 of the 14 alternatives have a free plan, starting with HubSpot.
- Highest rated: Ometria, 4.7 out of 5 from 41 ratings, Jul 2026.
- 14 alternatives
- 9 with a free plan
Top 3 alternatives to ActiveCampaign
HubSpot
#1 Top pickCRM platform for scaling businesses
Starting price
From $20 /mo
Cheapest paid plan, monthly, as of October 2026
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
Our take
Best overall
Salesforce
#2Manage sales pipelines, customer support, and marketing journeys in one CRM
Starting price
From $25 /mo
Cheapest paid plan, monthly, as of October 2026
4.4 /5 across G2 and Capterra · 44,685 ratings, Sep 2026
Mailchimp
#3Grow your business with email, SMS, and AI marketing
Starting price
From $13 /mo
Cheapest paid plan, monthly, as of October 2026
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
ActiveCampaign vs 14 alternatives
| Tool | Starting price (Oct 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
| Price: $20/mo | Free plan: Yes | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) |
| Price: $25/mo | Free plan: No | 4.4 out of 5, from 44,685 ratings across G2 and Capterra (44,685) |
| Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) |
 | Price: $9/mo | Free plan: Yes | 4.6 out of 5, from 6,219 ratings across G2 and Capterra (6,219) |
 | Price: $12/mo | Free plan: No | 4.2 out of 5, from 10,413 ratings across G2 and Capterra (10,413) |
 | Price: $20/mo | Free plan: Yes | 4.2 out of 5, from 9,945 ratings across G2 and Capterra (9,945) |
 | Price: Free + paid | Free plan: Yes | 4.5 out of 5, from 3,575 ratings on G2 (3,575) |
 | Price: $20/mo | Free plan: Yes | 4.6 out of 5, from 1,901 ratings across G2 and Capterra (1,901) |
 | Price: $9/mo | Free plan: Yes | 4.5 out of 5, from 1,859 ratings across G2 and Capterra (1,859) |
 | Price: $31.1/mo | Free plan: Yes | 4.2 out of 5, from 1,686 ratings across G2 and Capterra (1,686) |
 | Price: $100/mo | Free plan: No | 4.5 out of 5, from 988 ratings across G2 and Capterra (988) |
 | Price: $33/mo | Free plan: Yes | 4.5 out of 5, from 480 ratings across G2 and Capterra (480) |
 | Price: $39/mo | Free plan: No | 4.4 out of 5, from 480 ratings on G2 (480) |
 | Price: Not published | Free plan: No | 4.7 out of 5, from 41 ratings on G2 (41) |
Why people consider alternatives to ActiveCampaign
ActiveCampaign is a marketing automation platform that leverages AI (Active Intelligence) to help businesses create, personalize, and optimize cross-channel campaigns across email, SMS, WhatsApp, and more.
Teams most often switch away when one of these starts to bite:
- Pricing at scale as usage or premium tiers add up.
- Missing integrations with the rest of your stack.
- Performance or scale limits as your needs grow.
- A specific feature gap you have hit in marketing automation.
The 14 alternatives below cover the same core job (marketing automation) with different trade-offs.
ActiveCampaign by the numbers
Toolradar data: ActiveCampaign's entry paid plan ($15/mo, billed monthly) ranks #19 of 51 (joint) for price among the Email Marketing tools with a verified entry price and no stated unit, where the median is $20/mo. It is listed as an alternative to 92 other tools on Toolradar, ranking #1 of 110 in Email Marketing. As of Oct 2026.
- #2 most-listed alternative in Marketing Automation, out of 357 tools in Marketing Automation. Source: Toolradar data, Oct 2026.
- #7 most-listed alternative in AI Agents, out of 1028 tools in AI Agents. Source: Toolradar data, Oct 2026.
- #8 most-listed alternative in AI & Automation, out of 1101 tools in AI & Automation. Source: Toolradar data, Oct 2026.
| Metric | ActiveCampaign | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $15/mo, billed monthly | $20/mo | #19 of 51 (joint) tools with no stated price unit, verified price |
| Free plan | Yes | 58% have one | n/a |
| Listed as an alternative to | 92 tools | 2 | #1 of 110 |
| Integrations listed | 4 | 3 | #6 of 31 (joint) tools with at least one integration recorded |
| User rating | 4.5/5 (across the web, 17,363 ratings) | 4.5/5 | #29 of 70 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 114 visits | 37 | #3 of 20 tools with 20+ compare-page visits |
Listed as an alternative to: #1 on 2026-10-16 to #1 on 2026-10-31 (rank among 110 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Email Marketing data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “ActiveCampaign by the numbers”, Oct 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Oct 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 149 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | Moosend | $7/mo, billed monthly |
| 4 | Multilogin | $7.08/mo, billed yearly |
| 5 | Pic-Time | $8/mo, billed monthly |
A position exists only when at least 8 tools have data for that metric. 148 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Oct 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
14 alternatives to ActiveCampaign
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace ActiveCampaign.
- 1
HubSpot
Free plan Battle-tested at scaleCRM platform for scaling businesses
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
From $20/seat/mo, billed monthly; free plan available
- 2
Salesforce
Paid Battle-tested at scaleManage sales pipelines, customer support, and marketing journeys in one CRM
4.4 /5 across G2 and Capterra · 44,685 ratings, Sep 2026
From $25/user/mo, billed monthly or yearly
- 3
Mailchimp
Free plan Battle-tested at scaleGrow your business with email, SMS, and AI marketing
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
From $13/mo, billed monthly; free plan available
- 4
Brevo
Free plan Battle-tested at scaleAll-in-one marketing platform for email, SMS, and customer engagement
4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026
From $9/mo, billed monthly; free plan available
- 5
Constant Contact
Free plan Battle-tested at scaleEstablished email marketing for small businesses
4.2 /5 across G2 and Capterra · 10,413 ratings, Sep 2026
From $12/mo, billed monthly; free plan available
- 6
Zoho CRM
Free plan Battle-tested at scaleAffordable sales and customer management for cost-conscious organizations
4.2 /5 across G2 and Capterra · 9,945 ratings, Sep 2026
From $20/user/mo, billed monthly; free plan available
- 7
airSlate
Free plan Battle-tested at scaleAutomation products that keep work moving
4.5 /5 on G2 · 3,575 ratings, Aug 2026
Free plan available; paid prices not published
- 8
Klaviyo
Free plan Battle-tested at scaleEmail marketing for e-commerce
4.6 /5 across G2 and Capterra · 1,901 ratings, Sep 2026
From $20/mo, billed monthly; free plan available
- 9
Freshsales
Free plan Battle-tested at scaleAI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
4.5 /5 across G2 and Capterra · 1,859 ratings, Sep 2026
From $9/user/mo, billed monthly; free plan available
- 10
Odoo
Free plan Battle-tested at scaleAll-in-one open-source business management software with a vast app ecosystem.
4.2 /5 across G2 and Capterra · 1,686 ratings, Sep 2026
From $31.10/user/mo, billed monthly; free plan available
- 11
Customer.io
PaidAutomated messaging based on user behavior
4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026
From $100/mo, billed monthly
- 12
ConvertKit
Free planEmail marketing for creators: newsletters, landing pages, and monetization
4.5 /5 across G2 and Capterra · 480 ratings, Sep 2026
From $33/mo, billed monthly; free plan available
- 13
Drip
PaidEcommerce marketing automation
4.4 /5 on G2 · 480 ratings, Sep 2026
From $39/mo, billed monthly
- 14
Ometria
Paid Higher rated by usersUnify retail customer data for personalized cross-channel experiences
4.7 /5 on G2 · 41 ratings, Jul 2026
Price not published
Frequently asked questions
What is the best alternative to ActiveCampaign?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to ActiveCampaign are HubSpot, Salesforce, Mailchimp. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to ActiveCampaign?
There is no fully free alternative in this list. HubSpot is freemium: a permanent free tier plus paid plans (CRM platform for scaling businesses).
Why do people look for ActiveCampaign alternatives?
Common reasons teams switch away from ActiveCampaign: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for ActiveCampaign versus each alternative.
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