ActiveCampaign vs Drip: Which Should You Choose in 2026?
Choosing between ActiveCampaign and Drip comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ActiveCampaign
Email marketing, automation & CRM
Best for you if:
- • You want the higher-rated option (8.7/10 vs 8.3/10)
- • ActiveCampaign is a marketing automation platform combining email, CRM, and sales automation
- • It enables sophisticated customer journeys, lead scoring, and personalized messaging at scale
Drip
Ecommerce marketing automation
Best for you if:
- • Drip is an e-commerce marketing automation platform for online retailers
- • It provides email campaigns, SMS, pop-ups, and customer behavior tracking for stores
| At a Glance |  ActiveCampaign |  Drip |
|---|---|---|
Price | Paid | Paid |
Best For | Email Marketing | Email Marketing |
Rating | 87/100 | 83/100 |
| Feature | ActiveCampaign | Drip |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 87 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How ActiveCampaign and Drip Compare
ActiveCampaign
Email marketing, automation & CRM
Paid · 87/100 score
Drip
Ecommerce marketing automation
Paid · 83/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: ActiveCampaign
Want the highest-rated option?
ActiveCampaign: 87/100. Drip: 83/100.
Go with: ActiveCampaign
Value user reviews?
Neither has user reviews yet.
Go with: ActiveCampaign
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
ActiveCampaign scores higher: 87/100 vs 83/100.
Key Takeaways
ActiveCampaign
- Higher score: 87/100 vs 83
- Our pick for this comparison
Drip
The Bottom Line
ActiveCampaign (87/100) is our pick.
Frequently Asked Questions
Is ActiveCampaign or Drip better?
ActiveCampaign scores 87/100 in our evaluation. Both are paid.
What are ActiveCampaign and Drip used for?
ActiveCampaign: Email marketing, automation & CRM. Drip: Ecommerce marketing automation.
What does ActiveCampaign cost vs Drip?
ActiveCampaign is a paid tool. Drip is a paid tool. Visit their websites for detailed pricing.