ActiveCampaign Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is ActiveCampaign worth the price?
ActiveCampaign's pricing is on the higher side compared to some market alternatives, especially for smaller businesses.
The Starter tier at $29/month is decent for basic email marketing, but the jump to Plus at $49/month for unlimited automation actions and landing pages offers better value. It's best for businesses that prioritize robust marketing automation and CRM capabilities.
Pricing Plans
Free TrialStarter
$29
- 1 user
- Marketing automation
- Email marketing
- 5 actions per automation
- 10x contact limit
Plus
$49
- 1 user
- Unlimited automation actions
- Standard segmentation
- Landing pages
- CRM integrations
Pro
$149
- 3 users
- Advanced segmentation
- Predictive content
- Premium ecommerce
- 12x contact limit
Enterprise
Custom
- 5+ users
- Premium segmentation
- Custom objects
- Single Sign-On
- Dedicated account team
Hidden Costs & Gotchas
Contact limits increase price significantly
User limits on Starter/Plus tiers
Advanced features locked behind Pro/Enterprise
No free tier available
Which Plan Do You Need?
Small businesses needing automation
Growing e-commerce stores
Teams requiring CRM integration
How ActiveCampaign Compares to Competitors
Compared to Mailchimp, ActiveCampaign's Starter tier at $29 is more expensive than Mailchimp's Essentials ($13/month for 500 contacts) but offers more advanced automation. HubSpot's Starter CRM Suite is $50/month, which is comparable to ActiveCampaign's Plus tier, but HubSpot often includes more integrated tools beyond just email and automation.
ActiveCampaign Pricing FAQ
How much does ActiveCampaign cost?
ActiveCampaign starts at $29/month on the Starter plan. It offers 3 paid tiers ranging from $29/month up to $149/month.
Does ActiveCampaign have a free plan?
ActiveCampaign does not offer a permanent free plan. However, a free trial is available.
Does ActiveCampaign offer a free trial?
Yes, ActiveCampaign offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest ActiveCampaign paid plan?
The cheapest paid plan for ActiveCampaign is "Starter" at $29/month. Key features include: 1 user, Marketing automation, Email marketing.
Is there a cheaper alternative to ActiveCampaign?
Yes. Popular alternatives to ActiveCampaign include Agile CRM, Pipeliner CRM, Salesflare. Free alternatives include Agile CRM. Compare them side-by-side on Toolradar.
Cheaper alternatives to ActiveCampaign
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
