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Customer.io

Customer.io

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Automated messaging based on user behavior

TL;DR - Customer.io

  • Customer.io is a marketing automation platform for sending targeted emails and push notifications
  • It triggers messages based on user behavior with powerful segmentation and workflow builders
  • Plans start at $100/month for up to 5,000 profiles
Pricing: Paid only
Best for: Enterprises & professionals
Score: 87/100

Pricing Plans

14-day free trial
Most Popular

Essentials

$100/month

5K profiles

  • 5K profiles
  • 1M emails
  • Automation

Premium

$1000/month

Starting

  • More profiles
  • Premium support
  • Data warehouse sync
View full pricing

About Customer.io

Customer.io sends messages triggered by what users do. Welcome sequences, re-engagement campaigns, transactional updates—automated communication that responds to behavior, not just schedules. The segmentation is powerful. Workflows handle complex logic. Integration with your data means messages stay relevant. Product and marketing teams wanting behavioral messaging choose Customer.io for automation that responds to how users actually use the product.

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Customer.io FAQ

Customer.io offers a free trial. Paid plans start at $100/month for the Essentials plan.

Customer.io Essentials costs $100/month, Premium $1,000/month. Pricing based on profile count and message volume.

Customer.io is a messaging platform for automated email, push, SMS, and in-app messages. It's API-first and developer-friendly.

Trigger campaigns based on any event or attribute. Use API events, page views, or segment membership to start automated journeys.

Yes, Customer.io can send webhooks and API calls as campaign actions. Trigger external services as part of customer journeys.

Journeys is the visual workflow builder. Create multi-channel automated campaigns with branching logic and A/B testing.

Customer.io is more affordable and developer-friendly. Braze is enterprise-grade with more mobile features. Customer.io for startups; Braze for enterprise mobile.