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TL;DR - Customer.io
- Customer.io is a marketing automation platform for sending targeted emails and push notifications
- It triggers messages based on user behavior with powerful segmentation and workflow builders
- Plans start at $100/month for up to 5,000 profiles
Pricing: Paid only
Best for: Enterprises & pros
Score: 87/100
Pros & Cons
Pros
- Powerful messaging platform
- Multi-channel
- Developer friendly
- Good segmentation
- Real-time data
Cons
- Expensive
- Complex for simple needs
- Learning curve
- UI can be confusing
- Requires technical knowledge
Key Features
Email automationSMS messagingPush notificationsIn-app messagesVisual workflow builderBehavioral segmentationA/B testingHIPAA compliance
Pricing Plans
Free TrialEssentials
$100
- 5,000 profiles
- 1M monthly emails
- Visual workflow builder
- A/B testing
Premium
$1,000
- Custom volume
- Premium support
- 90-day onboarding
- HIPAA compliance option
Enterprise
Custom
- Best pricing
- Dedicated CSM
- Migration support
- Dedicated hardware
About Customer.io
By Toolradar Team·
Customer.io is a customer engagement platform for sending data-powered communications through email, SMS, push notifications, and in-app messaging with visual workflow automation.
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Customer.io FAQ
What is Customer.io?
Customer.io is a customer engagement platform that enables businesses to send automated, personalized messages via email, SMS, push notifications, and in-app messaging based on user behavior.
How much does Customer.io cost?
Customer.io Essentials starts at $100/month for 5,000 profiles and 1M emails. Premium starts at $1,000/month (annual) with custom volumes. Enterprise has custom pricing.
Is Customer.io HIPAA compliant?
Yes, HIPAA compliance is available on the Premium tier and above for healthcare organizations that need to send compliant patient communications.
What is Customer.io object-based messaging?
Objects let you associate data beyond people (like orders, subscriptions, accounts) with profiles. Essentials includes 2 object types; Premium includes 10.
Source: customer.io