Customer.io vs Iterable: Which Should You Choose in 2026?
Choosing between Customer.io and Iterable comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Customer.io
Automated messaging based on user behavior
Best for you if:
- • You want the higher-rated option (8.7/10 vs 0.0/10)
- • You need workflow automation features specifically
- • Customer.io is a marketing automation platform for sending targeted emails and push notifications
- • It triggers messages based on user behavior with powerful segmentation and workflow builders
Iterable
Growth marketing platform for cross-channel campaigns
Best for you if:
- • You need email marketing features specifically
- • Iterable is an AI-powered communication platform designed to transform customers into loyal fans through personalized 'moments' rather than traditional campaigns.
- • It focuses on increasing purchase frequency, driving engagement, and accelerating upsells by leveraging automated journeys and real-time behavioral data.
| At a Glance |  Customer.io |  Iterable |
|---|---|---|
Price | Paid | Paid |
Best For | Workflow Automation | Email Marketing |
Rating | 87/100 | —/100 |
| Feature | Customer.io | Iterable |
|---|---|---|
| Pricing Model | Paid | Contact |
| Editorial Score | 87 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 179 |
| Categories | Workflow AutomationCustomer Data Platform | Email MarketingMarketing Automation |
How Customer.io and Iterable Compare
Customer.io
Automated messaging based on user behavior
Paid · 87/100 score
Iterable
Growth marketing platform for cross-channel campaigns
Paid
Customer.io is a workflow automation tool. Iterable is in email marketing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Customer.io
Want the highest-rated option?
Customer.io scores 87/100. Iterable is unrated.
Go with: Customer.io
Value user reviews?
Neither has user reviews yet.
Go with: Customer.io
3 Questions to Help You Decide
What's your budget?
Customer.io is paid. Iterable is contact.
What's your use case?
Customer.io is a workflow automation tool. Iterable is in email marketing. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Customer.io
- Higher score: 87/100 vs unrated
- Our pick for this comparison
Iterable
- More community upvotes (179)
- Better fit for email marketing
The Bottom Line
Customer.io (87/100) is our pick.
Frequently Asked Questions
Is Customer.io or Iterable better?
Customer.io scores 87/100 in our evaluation. Customer.io is paid and Iterable is contact.
What are Customer.io and Iterable used for?
Customer.io: Automated messaging based on user behavior. Iterable: Growth marketing platform for cross-channel campaigns.
What does Customer.io cost vs Iterable?
Customer.io is a paid tool. Iterable is a paid tool. Visit their websites for detailed pricing.