Customer.io vs Dotdigital: Which Should You Choose in 2026?
Choosing between Customer.io and Dotdigital comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Customer.io
Automated messaging based on user behavior
Best for you if:
- • You want the higher-rated option (8.7/10 vs 0.0/10)
- • You need workflow automation features specifically
- • Customer.io is a marketing automation platform for sending targeted emails and push notifications
- • It triggers messages based on user behavior with powerful segmentation and workflow builders
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Best for you if:
- • You need marketing automation features specifically
- • All-in-one cross-channel marketing automation platform.
- • Enables personalized campaigns across email, SMS, social, web, and mobile.
| At a Glance |  Customer.io |  Dotdigital |
|---|---|---|
Price | Paid | Paid |
Best For | Workflow Automation | Marketing Automation |
Rating | 87/100 | —/100 |
| Feature | Customer.io | Dotdigital |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 87 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Workflow AutomationCustomer Data Platform | Marketing AutomationCustomer Data Platform |
How Customer.io and Dotdigital Compare
Customer.io
Automated messaging based on user behavior
Paid · 87/100 score
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Paid
Customer.io is a workflow automation tool. Dotdigital is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Customer.io
Want the highest-rated option?
Customer.io scores 87/100. Dotdigital is unrated.
Go with: Customer.io
Value user reviews?
Neither has user reviews yet.
Go with: Customer.io
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Customer.io is a workflow automation tool. Dotdigital is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Customer.io
- Higher score: 87/100 vs unrated
- Our pick for this comparison
Dotdigital
- Better fit for marketing automation
The Bottom Line
Customer.io (87/100) is our pick.
Frequently Asked Questions
Is Customer.io or Dotdigital better?
Customer.io scores 87/100 in our evaluation. Both are paid.
What are Customer.io and Dotdigital used for?
Customer.io: Automated messaging based on user behavior. Dotdigital: Personalized cross-channel marketing automation platform for customer engagement..
What does Customer.io cost vs Dotdigital?
Customer.io is a paid tool. Dotdigital is a paid tool. Visit their websites for detailed pricing.