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Email Marketing Tools Statistics 2026

Live data on Email Marketing software, computed from the Toolradar catalog. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).

103

Email Marketing tools published and tracked on Toolradar as of August 19, 2026.

See the best Email Marketing toolsAll statistics

Last updated August 19, 2026. Reviewed by Louis Corneloup.

Key findings

  • Toolradar tracks 103 Email Marketing tools as of August 19, 2026, 1% of its 10,235-tool directory.
  • Email Marketing tools average 4.31 out of 5 across 78 rated tools and 139,619 reviews aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge).
  • 58% of Email Marketing tools offer a free tier, 60 of 103.
  • 82 Email Marketing tools were added to Toolradar during 2026, 80% of the category.
  • Systeme.io is the highest-rated Email Marketing tool at 4.8 out of 5 from 2,870 reviews.

Source: Toolradar catalog, computed live on August 19, 2026.

Headline numbers

Email Marketing tools published on Toolradar

Source: Toolradar catalog, published status

103

Share of the whole Toolradar directory

Source: 103 of 10,235 published tools

1.0%

User reviews across Email Marketing tools

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge), across 78 rated tools

139,619

Average Email Marketing tool rating, weighted by review volume

Source: aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge); unweighted mean 4.33 / 5 across 78 rated tools

4.31 / 5

Email Marketing tools added to the directory in 2026

Source: Toolradar createdAt, 80% of the category (directory add date, not vendor launch)

82

Pricing mix

How Email Marketing tools split between a free path (free, freemium, open-source) and strictly paid.

Tools that offer a free tier

Source: Toolradar pricing labels, 60 of 103 Email Marketing tools

58%

Tools that are strictly paid

Source: Toolradar pricing labels, 43 of 103 Email Marketing tools

42%
Freemium50·49%Paid39·38%Free10·10%Contact sales3·3%Enterprise1·1%

Where the reviews come from

Review volume for Email Marketing tools by third-party platform.

G2 reviews

Across 69 Email Marketing tools carrying a G2 profile

85,703

Capterra reviews

Across 59 Email Marketing tools carrying a Capterra profile

49,737

Trustpilot reviews

Across 4 Email Marketing tools carrying a Trustpilot profile

1,915

SourceForge reviews

Across 12 Email Marketing tools carrying a SourceForge profile

1,792

TrustRadius reviews

Across 4 Email Marketing tools carrying a TrustRadius profile

472

Highest-rated Email Marketing tools

Top-rated Email Marketing tools with at least 500 third-party reviews.

Most reviewed Email Marketing tools

The Email Marketing tools carrying the most third-party reviews.

Email Marketing growth in 2026

Email Marketing tools added to Toolradar in 2026

Source: Toolradar createdAt, 80% of all Email Marketing tools

82

Explore Email Marketing tools

Best Email Marketing tools All statistics All categories

Methodology and sources

Every figure is computed live from the Toolradar catalog, published Email Marketing tools only. Ratings and review counts are aggregated across third-party review platforms (G2, Capterra, Trustpilot, SourceForge) and are not the site's own reviews. Added in 2026 means added to the Toolradar directory this year, not the vendor's launch date. Leaderboards apply a 500-review floor. See how we rate.