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Grow your audience with contests, rewards, and email capture

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Reviews onG2
27 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Free plan available for running unlimited competitions

Biggest con

Free plan limits data collection and customization options

TL;DR - Gleam

  • Marketing platform for running contests, giveaways, and rewards to grow audience engagement
  • Verified social actions drive 1.2 actions per impression across 2.3M+ businesses
  • Free plan available; full app bundle starts at $97/month
Pricing: Free plan available
Best for: Growing teams
4.2/5 across review platforms

What is Gleam?

Editorial review
Gleam is a marketing platform that helps businesses run contests, giveaways, rewards programs, and email capture campaigns to grow their audience and drive engagement. Its Competitions app awards entries when users complete verified actions like joining an email list, following on social media, or referring friends, with the average competition driving 1.2 actions per impression. Gleam also includes Rewards (redeemable incentives), Gallery (user-generated content curation), and Capture (email collection widgets). Used by over 2.3 million businesses, it integrates with Shopify, Mailchimp, and major social platforms.

Pros & Cons

Pros

  • Free plan available for running unlimited competitions
  • Verified actions ensure genuine engagement rather than fake entries
  • Average competition drives 1.2 actions per impression
  • No per-campaign charges, run unlimited campaigns on any plan

Cons

  • Free plan limits data collection and customization options
  • Full suite (Competitions + Rewards + Gallery + Capture) costs $97/month
  • Advanced features like custom CSS require higher-tier plans

Ratings Across the Web

4.2(27 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Competitions app with verified entry actions for giveaways and contestsRewards app for instantly redeemable incentive programsGallery app for user-generated content curation and displayCapture app for email collection and lead generation widgetsVerified social media actions (follow, share, like) as entry methodsReferral tracking and viral sharing mechanicsShopify, Mailchimp, and social platform integrationsReal-time analytics and winner selection tools

Pricing

Freemium

Gleam offers a generous free tier with optional paid upgrades for advanced features.

View pricing

Reviews

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4.2/5

Across 27 verified user reviews on G2

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Gleam FAQ

How does Gleam help businesses with lead generation?

Gleam helps businesses generate leads by enabling them to run contests and giveaways that require users to complete verified actions for entries. These actions can include joining an email list, following social media accounts, or referring friends, effectively growing an audience and capturing contact information.

Which teams would benefit most from using Gleam?

Marketing teams and small business owners looking to expand their audience and engagement would find Gleam most beneficial. It provides tools for running contests, managing rewards, curating user-generated content, and capturing emails to support various marketing initiatives.

How does Gleam compare to Rafflecopter for running online contests?

Gleam differentiates itself from competitors like Rafflecopter by offering verified actions, which ensure genuine engagement rather than fake entries. Additionally, Gleam provides a broader suite of tools beyond just competitions, including Rewards, Gallery, and Capture apps.

What kind of limitations should users be aware of with Gleam?

Users should be aware that Gleam's free plan has limitations on data collection and customization options. Access to the full suite of features, including advanced options like custom CSS, requires subscribing to higher-tier paid plans.

How is Gleam priced?

Gleam is available on a free tier, which allows users to run unlimited competitions. Paid plans are offered for those who require more extensive features, increased usage, and access to the full suite of applications like Rewards and Capture.

Can Gleam integrate with existing marketing tools?

Yes, Gleam can integrate with existing marketing tools to streamline campaigns. It offers integrations with platforms such as Shopify, Mailchimp, and major social media platforms, facilitating a cohesive marketing strategy.

How does Gleam ensure the quality of contest entries?

Gleam ensures the quality of contest entries through its verified actions feature. This system awards entries only when users complete actions that have been verified, such as joining an email list or following a social media account, promoting genuine engagement.

Source: gleam.io

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