Gleam
Claim this toolGrow your audience with contests, rewards, and email capture
From $10/mo, billed monthly Visit WebsiteReviews on G2
27 reviews tracked The Bottom Line
- Price
- From $10/mo, billed monthly. Compare plans
Key facts
- Marketing platform for running contests, giveaways, and rewards to grow audience engagement
- Verified social actions drive 1.2 actions per impression across 2.3M+ businesses
- Free plan available; full app bundle offers paid tiers
Pros
- Free plan available for running unlimited competitions
- Verified actions ensure genuine engagement rather than fake entries
- Average competition drives 1.2 actions per impression
- No per-campaign charges, run unlimited campaigns on any plan
Cons
- Free plan limits data collection and customization options
- Full suite (Competitions + Rewards + Gallery + Capture) requires a paid plan
- Advanced features like custom CSS require higher-tier plans
What is Gleam?
Gleam is a marketing platform that helps businesses run contests, giveaways, rewards programs, and email capture campaigns to grow their audience and drive engagement. Its Competitions app awards entries when users complete verified actions like joining an email list, following on social media, or referring friends, with the average competition driving 1.2 actions per impression. Gleam also includes Rewards (redeemable incentives), Gallery (user-generated content curation), and Capture (email collection widgets). Used by over 2.3 million businesses, it integrates with Shopify, Mailchimp, and major social platforms.
Data compiled by Toolradar Pricing checked · How we evaluate
Source gleam.io Ratings Across the Web
4.2 (27 reviews)
Gleam holds an aggregate rating of 4.2 out of 5 from 27 reviews across G2, last checked October 30, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Competitions app with verified entry actions for giveaways and contests
- Rewards app for instantly redeemable incentive programs
- Gallery app for user-generated content curation and display
- Capture app for email collection and lead generation widgets
- Verified social media actions (follow, share, like) as entry methods
- Referral tracking and viral sharing mechanics
- Shopify, Mailchimp, and social platform integrations
- Real-time analytics and winner selection tools
Pricing Plans
Pricing checked Nov 2, 2026. Source: gleam.io/pricing, read Nov 2, 2026
| Plan | Price | Details |
|---|---|---|
| Hobby | $10 / month |
+4 more Show less
|
| Pro | $59 / month |
+8 more Show less
|
| Business | $179 / month |
+6 more Show less
|
| Premium | $499 / month |
+6 more Show less
|
Is Gleam worth the price?
Good value
This pricing structure is best for small to medium-sized businesses and marketers looking for a comprehensive suite without per-campaign charges.
Recent pricing updates
Changes we detected on the Gleam pricing page.
- Prices first read on the vendor page: Hobby $10 a month; Pro $59 a month; Business $179 a month; Premium $499 a month.
Gleam by the numbers
| Metric | Gleam | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | Yes | 11 of 39 have one | n/a |
| Listed as an alternative to | 7 tools | 3 | #9 of 39 (joint) |
| User rating | 4.2/5 (across the web, 27 ratings) | 4.4/5 | #14 of 20 (joint) tools with 20+ reviews |
Listed as an alternative to: #9 on 2026-10-16 to #9 on 2026-11-02 (rank among 39 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Loyalty Programs data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Gleam by the numbers”, Nov 2026.
Reviews
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4.2/5
Across 27 verified user reviews on G2
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Gleam FAQ
How does Gleam help businesses with lead generation?
Gleam helps businesses generate leads by enabling them to run contests and giveaways that require users to complete verified actions for entries. These actions can include joining an email list, following social media accounts, or referring friends, effectively growing an audience and capturing contact information.
Which teams would benefit most from using Gleam?
Marketing teams and small business owners looking to expand their audience and engagement would find Gleam most beneficial. It provides tools for running contests, managing rewards, curating user-generated content, and capturing emails to support various marketing initiatives.
How does Gleam compare to Rafflecopter for running online contests?
Gleam differentiates itself from competitors like Rafflecopter by offering verified actions, which ensure genuine engagement rather than fake entries. Additionally, Gleam provides a broader suite of tools beyond just competitions, including Rewards, Gallery, and Capture apps.
What kind of limitations should users be aware of with Gleam?
Users should be aware that Gleam's free plan has limitations on data collection and customization options. Access to the full suite of features, including advanced options like custom CSS, requires subscribing to higher-tier paid plans.
How is Gleam priced?
Gleam is available on a free tier, which allows users to run unlimited competitions. Paid plans are offered for those who require more extensive features, increased usage, and access to the full suite of applications like Rewards and Capture.
Can Gleam integrate with existing marketing tools?
Yes, Gleam can integrate with existing marketing tools to streamline campaigns. It offers integrations with platforms such as Shopify, Mailchimp, and major social media platforms, facilitating a cohesive marketing strategy.
How does Gleam ensure the quality of contest entries?
Gleam ensures the quality of contest entries through its verified actions feature. This system awards entries only when users complete actions that have been verified, such as joining an email list or following a social media account, promoting genuine engagement.
Source: gleam.io