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Aweber

UnclaimedEditor reviewed

Email marketing for small business

Email MarketingMarketing AutomationNewsletter Tools
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Reviews onG2Capterra
968 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Simple email marketing

Biggest con

Limited automation

TL;DR - Aweber

  • AWeber is an email marketing platform for small businesses and entrepreneurs
  • It provides email automation, landing pages, and subscriber management
  • Free up to 500 subscribers, paid plans from $12.50/month
Pricing: Paid only
Best for: Enterprises & pros
4.1/5 across review platforms

What is Aweber?

Editorial review
AWeber provides email marketing tools small businesses can actually use. Build subscriber lists, design emails with templates, and send automated sequences that turn subscribers into customers. The platform has been around long enough that deliverability is solid. Integrations connect to common business tools. The learning curve is gentle for teams new to email marketing. Small businesses wanting to get started with email marketing without enterprise complexity find AWeber does what they need without overwhelming them.

Available on: Web

how we evaluateSourceaweber.com ↗

Pros & Cons

Pros

  • Simple email marketing
  • Good for beginners
  • Reliable deliverability
  • Landing pages
  • Free tier

Cons

  • Limited automation
  • Dated interface
  • Less powerful than competitors
  • Feature limited
  • Per-subscriber pricing

Ratings Across the Web

4.1(968 reviews)
G2647 reviews
4.2/5
Capterra321 reviews
4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketingAutomationLanding pagesTemplatesAnalyticsIntegrations

Pricing Plans

Free Trial

Lite

$15

  • 500 subscribers
  • 1 email list
  • 3 landing pages
  • 3 automations
  • 3 users
  • Basic analytics

Plus

$30

  • 500 subscribers
  • Unlimited lists
  • Unlimited landing pages
  • Unlimited automations
  • Unlimited users
  • Advanced analytics
  • Priority 24/7 support

Done For You

$99

  • Professional setup
  • Email templates
  • Landing pages
  • Sign-up forms
  • Weekly newsletter content
  • Unlimited 30-day edits
Calculate your costView full pricing

How Aweber's pricing compares

At $15/mo, Aweber is the most affordable of its 6 direct competitors.

Aweber
$15
HubSpot
$15
Klaviyo
$20
ConvertKit
$33
beehiiv
$43
ActiveCampaign
$49
Lemlist
$69

Entry paid plan, monthly.

Reviews

4.1/5

Across 968 verified user reviews on G2, Capterra

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Best Aweber Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
HubSpot logo
HubSpotFreemium

CRM platform for scaling businesses

4.2
Mailchimp logo
MailchimpFreemium

Grow your business with email, SMS, and AI marketing

4.4
ActiveCampaign logo
ActiveCampaignPaid

Email marketing, automation & CRM

4.5
ConvertKit logo
ConvertKitFreemium

Email marketing for creators: newsletters, landing pages, and monetization

4.5
Klaviyo logo
KlaviyoFreemium

Email marketing for e-commerce

4.6
Lemlist logo
LemlistPaid

Multichannel sales outreach with AI personalization and lead data

4.6
beehiiv logo
beehiivFreemium

Newsletter platform for growth

4.5
See all Email Marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Aweber alternatives7+ tools ranked, pricing + verdict per pickAweber vs HubSpotHead-to-head: features, pricing, who winsAweber vs MailchimpHead-to-head: features, pricing, who winsAweber vs ActiveCampaignHead-to-head: features, pricing, who wins

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Aweber FAQ

Is AWeber free?

Yes, free plan for up to 500 subscribers with basic features. Lite plan is $12.50/month. Plus starts at $20/month with more automation.

What is AWeber?

AWeber is an email marketing platform focused on small businesses. Email campaigns, landing pages, and basic automation. One of the original email marketing tools.

AWeber vs Mailchimp?

Mailchimp has more features and free tier limits. AWeber is simpler and has better customer support. AWeber for simplicity; Mailchimp for features.

Does AWeber have automation?

Yes, but simpler than competitors. Autoresponders and basic automation sequences. For complex automation, consider ActiveCampaign or ConvertKit.

What templates does AWeber offer?

700+ email templates and landing page templates. Drag-and-drop editor. Templates are decent but not as modern as some competitors.

Source: aweber.com

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