Aweber

Name: Aweber
Brand: Aweber
Price: 15 USD
Rating: 4.1 (968 reviews)

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Email marketing for small business

Email Marketing Marketing Automation Newsletter Tools

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4.1(968 across the web)

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Reviews onG2Capterra

968 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Simple email marketing

Biggest con

Limited automation

TL;DR - Aweber

AWeber is an email marketing platform for small businesses and entrepreneurs
It provides email automation, landing pages, and subscriber management
Free up to 500 subscribers, paid plans from $12.50/month

Pricing: Paid only

Best for: Enterprises & pros

4.1/5 across review platforms

What is Aweber?

Editorial review

AWeber provides email marketing tools small businesses can actually use. Build subscriber lists, design emails with templates, and send automated sequences that turn subscribers into customers. The platform has been around long enough that deliverability is solid. Integrations connect to common business tools. The learning curve is gentle for teams new to email marketing. Small businesses wanting to get started with email marketing without enterprise complexity find AWeber does what they need without overwhelming them.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceaweber.com ↗

Pros & Cons

Pros

Simple email marketing
Good for beginners
Reliable deliverability
Landing pages
Free tier

Cons

Limited automation
Dated interface
Less powerful than competitors
Feature limited
Per-subscriber pricing

Ratings Across the Web

4.1(968 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketingAutomationLanding pagesTemplatesAnalyticsIntegrations

Pricing Plans

Free Trial

Pricing checked Jul 11, 2026

Lite

$15/month

500 subscribers
1 email list
3 landing pages
3 automations
3 users
Basic analytics

Plus

$30/month

500 subscribers
Unlimited lists
Unlimited landing pages
Unlimited automations
Unlimited users
Advanced analytics
Priority 24/7 support

Done For You

$99/month

Professional setup
Email templates
Landing pages
Sign-up forms
Weekly newsletter content
Unlimited 30-day edits

Calculate your cost View full pricing

How Aweber's pricing compares

At $15/mo, Aweber is the most affordable of its 6 direct competitors.

Aweber

$15

$15

$20

$33

$43

$49

$69

Entry paid plan, monthly. Pricing checked Jul 11, 2026.

Reviews

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4.1/5

Across 968 verified user reviews on G2, Capterra

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Best Aweber Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpotFreemium

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ActiveCampaignFreemium

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

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MailchimpFreemium

Grow your business with email, SMS, and AI marketing

4.4

ConvertKitFreemium

Email marketing for creators: newsletters, landing pages, and monetization

4.5

KlaviyoFreemium

Email marketing for e-commerce

4.6

LemlistPaid

Multichannel sales outreach with AI personalization and lead data

4.6

beehiivFreemium

Newsletter platform for growth

4.5

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Aweber FAQ

How does AWeber help small businesses grow their customer base?

AWeber provides email marketing tools that enable small businesses to build subscriber lists, design professional emails using templates, and send automated sequences. These features are designed to help convert subscribers into paying customers effectively.

What kind of user is AWeber best suited for?

AWeber is ideal for small businesses that are new to email marketing and need a straightforward solution without enterprise-level complexity. It offers a gentle learning curve for teams looking to get started with email marketing.

How does AWeber compare to Mailchimp regarding automation capabilities?

AWeber offers more limited automation features compared to competitors like Mailchimp. While it provides automated sequences, users seeking advanced or complex marketing automation might find its capabilities less powerful.

Can users expect reliable email delivery with AWeber?

Yes, AWeber has a long-standing presence in the market, which contributes to its solid and reliable email deliverability. This ensures that emails sent through the platform consistently reach their intended recipients.

What are the main limitations a business might encounter with AWeber?

Businesses might find AWeber's automation capabilities limited and its interface somewhat dated compared to newer platforms. It is also considered less powerful and feature-rich than some competitors, focusing instead on simplicity for small businesses.

How is AWeber priced?

AWeber is a paid product, and its pricing model is based on the number of subscribers a user has. While it offers a free tier, it does not provide a permanently free option for ongoing use.

Does AWeber integrate with other common business tools?

Yes, AWeber offers integrations that connect with common business tools. This allows users to streamline their workflows by linking their email marketing efforts with other platforms they use.

Source: aweber.com

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