Simple, affordable email marketing for growing businesses
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Affordable email marketing
Biggest con
Less powerful automation
TL;DR - Mailerlite
- MailerLite is an email marketing platform for small businesses and creators
- It provides email campaigns, automation, and landing pages with simplicity
- Free up to 1,000 subscribers, paid plans from $10/month
What is Mailerlite?
Available on: Web, iOS
Pros & Cons
Pros
- Affordable email marketing
- Good free tier
- Easy to use
- Landing pages included
- Automation
Cons
- Less powerful automation
- Basic segmentation
- Support response time
- Limited for advanced users
- Some features removed
Ratings Across the Web
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Pricing checked Jul 13, 2026
Free
Free
- Up to 500 subscribers
- 12,000 monthly emails
- 1 user seat
- Drag and drop editor
- Email automation builder
- Websites
- 10 landing pages
- Signup forms and pop-ups
Growing Business
$10 / month
- Unlimited monthly emails
- 3 user seats
- Sell digital products
- Unlimited templates
- Dynamic emails
- Campaign auto-resend
- Multivariate testing
- Unlimited websites and blogs
Advanced
$20 / month
- Unlimited monthly emails
- Unlimited user seats
- Smart sending
- Facebook integration
- Custom HTML editor
- Promotion pop-ups
- Enhanced automations
- Preference center
Enterprise
Custom
- 100K+ subscribers
- Unlimited user seats
- 24/7 live chat and email support
- Dedicated success manager
- Dedicated IP
- Deliverability consultation
- Onboarding and training
Is Mailerlite worth the price?
Mailerlite's pricing is very fair and generous, especially with its robust free tier.
The 'Growing Business' tier at $10/month offers excellent value for unlimited emails, making it highly competitive. This pricing structure is best for small to medium businesses and individuals looking for powerful email marketing without breaking the bank.
Hidden Costs & Gotchas
Subscriber count dictates tier price, not just features.
Enterprise tier requires custom quote for high volume.
Specific advanced features locked behind higher tiers.
How Mailerlite Compares to Competitors
Compared to Mailchimp, Mailerlite's free tier is more generous, offering 12,000 emails vs. Mailchimp's 1,000. For paid plans, Mailerlite's $10/month 'Growing Business' offers unlimited emails, whereas Mailchimp's Essentials starts around $13/month for only 500 contacts and 10x monthly email limit.
Reviews
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Best Mailerlite Alternatives
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Mailerlite FAQ
How does MailerLite support businesses looking to grow their email lists?
Which teams would benefit most from using MailerLite?
How is MailerLite priced?
Can MailerLite's automation capabilities handle complex marketing workflows?
How does MailerLite compare to Mailchimp for email marketing?
Does MailerLite include tools for creating landing pages?
Source: mailerlite.com