EmailOctopus
Claim this toolEmail marketing made easy with intuitive tools and competitive pricing.
From $9/mo, billed yearly (free plan available) Visit WebsiteThe Bottom Line
- Price
- From $9/mo, billed yearly (free plan available). Compare plans
Key facts
- Simplifies email marketing with a drag-and-drop editor and automation.
- Offers competitive pricing and a generous free plan for up to 2,500 subscribers.
- Provides strong personalization, segmentation, and integration capabilities.
Pros
- Very competitive pricing compared to alternatives
- Easy to use and intuitive interface
- Excellent and responsive customer support, even for free users
- Good email deliverability
- Generous free plan available
Cons
- Focuses solely on email marketing, no SMS or other marketing channels
- EmailOctopus branding on emails for the free plan
What is EmailOctopus?
Available on: Web
Ratings Across the Web
EmailOctopus holds an aggregate rating of 4.6 out of 5 from 701 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- Drag-and-drop email editor
- Email automation
- Customizable forms
- Intuitive reports
- Integrations with over 1,000 apps
- Unique, brand-aligned email templates
- Tags and segmentation for subscribers
- Subscriber custom fields
Pricing Plans
Pricing checked Oct 31, 2026. Source: emailoctopus.com/pricing, read Oct 31, 2026
| Plan | Price | Details |
|---|---|---|
| STARTER | Free |
+3 more Show less
|
| PRO | $9 / MONTH, BILLED YEARLY |
+4 more Show less
|
Is EmailOctopus worth the price?
EmailOctopus offers a very generous free tier for up to 2,500 subscribers, which is excellent for startups and small businesses.
The jump to the Pro tier at $9 per month (billed yearly) for 10,000 subscribers and unlimited emails is highly competitive, especially considering the unlimited features. This pricing is fair and offers strong value for growing businesses.
How EmailOctopus's pricing compares
EmailOctopus starts at $9/mo, billed yearly. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.
Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Oct 31, 2026.
EmailOctopus by the numbers
Toolradar data: It is listed as an alternative to 5 other tools on Toolradar, ranking #6 of 24 in Newsletter Tools. As of Nov 2026.
| Metric | EmailOctopus | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | Yes | 20 of 24 have one | n/a |
| Listed as an alternative to | 5 tools | 1 | #6 of 24 |
| User rating | 4.6/5 (across the web, 701 ratings) | 4.5/5 | #4 of 9 tools with 20+ reviews |
Listed as an alternative to: #6 on 2026-10-16 to #6 on 2026-11-03 (rank among 24 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Newsletter Tools data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “EmailOctopus by the numbers”, Nov 2026.
Reviews
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Across 701 verified user reviews on Capterra, G2
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Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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EmailOctopus FAQ
How does EmailOctopus help users create email campaigns efficiently?
What kind of user benefits most from EmailOctopus?
How does EmailOctopus's pricing model compare to competitors like Mailchimp?
What are the main limitations of using EmailOctopus?
How is EmailOctopus priced?
Can EmailOctopus integrate with other applications?
Does EmailOctopus provide tools for tracking campaign performance?
Source: emailoctopus.com