Brevo vs EmailOctopus: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brevo and EmailOctopus side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You want very generous free tier (300 emails/day)
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
Best for you if:
- • You want very competitive pricing compared to alternatives
| At a Glance | Brevo | EmailOctopus |
|---|---|---|
Starts at | Free plan, paid from $9/mo, billed monthly Starter plan | Free plan, paid from $9/mo, billed yearly PRO plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.6/5 Capterra 4.6 · G2 4.5 6,219 reviews | 4.6/5 Capterra 4.8 · G2 4.2 701 reviews |
Free plan | Yes | Yes |
Watch out for | Removing branding is an add-on | n/a |
Choose Brevo or EmailOctopus?
Choose Brevo if
- You want very generous free tier (300 emails/day)
- You want affordable paid plans
Choose EmailOctopus if
- You want very competitive pricing compared to alternatives
- You want easy to use and intuitive interface
In-Depth Analysis
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Brevo's pricing is quite competitive, especially at the entry level.
Watch out
Removing branding is an add-on
Strengths
- Pro: Very generous free tier (300 emails/day)
- Pro: Affordable paid plans
- Pro: All-in-one platform
- Pro: Good deliverability
- Pro: GDPR compliant (EU-based)
Weaknesses
- Con: Interface can be clunky
- Con: Limited templates
- Con: Brevo branding on free tier
- Con: Learning curve for automation
Key features
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
EmailOctopus offers a very generous free tier for up to 2,500 subscribers, which is excellent for startups and small businesses.
Strengths
- Pro: Very competitive pricing compared to alternatives
- Pro: Easy to use and intuitive interface
- Pro: Excellent and responsive customer support, even for free users
- Pro: Good email deliverability
- Pro: Generous free plan available
Weaknesses
- Con: Focuses solely on email marketing, no SMS or other marketing channels
- Con: EmailOctopus branding on emails for the free plan
Key features
Plans and prices: Brevo vs EmailOctopus
| Tool | Plans and prices | Source |
|---|---|---|
| Brevo |
| brevo.com/pricing read Oct 5, 2026 |
| EmailOctopus |
| emailoctopus.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brevo pricing and EmailOctopus pricing.
Key Takeaways
Brevo
- Choose if you want all-in-one marketing platform for email, SMS, and customer engagement
EmailOctopus
- Choose if you want email marketing made easy with intuitive tools and competitive pricing
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 6,219 reviews for Brevo, 4.6/5 from 701 reviews for EmailOctopus).
- Entry prices are not ranked, they are charged on different bases: Brevo $9/mo, billed monthly; EmailOctopus $9/mo, billed yearly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brevo and EmailOctopus compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 6,219 reviews for Brevo, 4.6/5 from 701 reviews for EmailOctopus). Entry prices are not ranked, they are charged on different bases: Brevo $9/mo, billed monthly; EmailOctopus $9/mo, billed yearly. Both have a free plan.
What are Brevo and EmailOctopus used for?
Brevo: All-in-one marketing platform for email, SMS, and customer engagement. EmailOctopus: Email marketing made easy with intuitive tools and competitive pricing.
What does Brevo cost vs EmailOctopus?
Brevo's cheapest paid plan is Starter at $9/mo, billed monthly; it also has a free plan. EmailOctopus's cheapest paid plan is PRO at $9/mo, billed yearly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Brevo and EmailOctopus?
Brevo's main strength: very generous free tier (300 emails/day). EmailOctopus's main strength: very competitive pricing compared to alternatives.