Constant Contact vs EmailOctopus: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Constant Contact and EmailOctopus side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, EmailOctopus leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You want easy to use
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
Best for you if:
- • You want very competitive pricing compared to alternatives
| At a Glance | Constant Contact | EmailOctopus |
|---|---|---|
Starts at | Free plan, paid from $12/mo, billed monthly Lite plan | Free plan, paid from $9/mo, billed yearly PRO plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.2/5 G2 4.1 · Capterra 4.3 10,413 reviews | 4.6/5 Capterra 4.8 · G2 4.2 701 reviews |
Free plan | Yes | Yes |
Watch out for | Potential for increased costs with additional users on Lite. | n/a |
Choose Constant Contact or EmailOctopus?
Choose Constant Contact if
- You want easy to use
- You want good for beginners
Choose EmailOctopus if
- You want very competitive pricing compared to alternatives
- You want easy to use and intuitive interface
In-Depth Analysis
Constant Contact
Established email marketing for small businesses
Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.
Watch out
Potential for increased costs with additional users on Lite.
Strengths
- Pro: Easy to use
- Pro: Good for beginners
- Pro: Event marketing
- Pro: Templates
- Pro: Phone support
Weaknesses
- Con: Expensive for features
- Con: Limited automation
- Con: Dated interface
- Con: Competitors better value
- Con: Per-contact pricing
Key features
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
EmailOctopus offers a very generous free tier for up to 2,500 subscribers, which is excellent for startups and small businesses.
Strengths
- Pro: Very competitive pricing compared to alternatives
- Pro: Easy to use and intuitive interface
- Pro: Excellent and responsive customer support, even for free users
- Pro: Good email deliverability
- Pro: Generous free plan available
Weaknesses
- Con: Focuses solely on email marketing, no SMS or other marketing channels
- Con: EmailOctopus branding on emails for the free plan
Key features
Plans and prices: Constant Contact vs EmailOctopus
| Tool | Plans and prices | Source |
|---|---|---|
| Constant Contact |
| constantcontact.com |
| EmailOctopus |
| emailoctopus.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Constant Contact pricing and EmailOctopus pricing.
Key Takeaways
Constant Contact
- Choose if you want established email marketing for small businesses
EmailOctopus
- Higher user rating: 4.6/5 vs 4.2/5
What the data shows
On the data below, EmailOctopus leads on higher user rating. We do not name an overall winner for this pair.
- EmailOctopus has the higher user rating (4.2/5 from 10,413 reviews for Constant Contact, 4.6/5 from 701 reviews for EmailOctopus).
- Entry prices are not ranked, they are charged on different bases: Constant Contact $12/mo, billed monthly; EmailOctopus $9/mo, billed yearly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Constant Contact and EmailOctopus compare in 2026?
On the data below, EmailOctopus leads on higher user rating. We do not name an overall winner for this pair. EmailOctopus has the higher user rating (4.2/5 from 10,413 reviews for Constant Contact, 4.6/5 from 701 reviews for EmailOctopus). Entry prices are not ranked, they are charged on different bases: Constant Contact $12/mo, billed monthly; EmailOctopus $9/mo, billed yearly. Both have a free plan.
What are Constant Contact and EmailOctopus used for?
Constant Contact: Established email marketing for small businesses. EmailOctopus: Email marketing made easy with intuitive tools and competitive pricing.
What does Constant Contact cost vs EmailOctopus?
Constant Contact's cheapest paid plan is Lite at $12/mo, billed monthly; it also has a free plan. EmailOctopus's cheapest paid plan is PRO at $9/mo, billed yearly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Constant Contact and EmailOctopus?
Constant Contact's main strength: easy to use. EmailOctopus's main strength: very competitive pricing compared to alternatives.