Constant Contact Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Constant Contact worth the price?
Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.
The Standard tier at $35/month provides better value with A/B testing and segmentation, but still feels a bit steep. It's best suited for small to medium businesses that prioritize established brand recognition and a comprehensive, albeit pricier, feature set.
Pricing Plans
Free TrialLite
$12/month
Getting started
- 500 contacts
- Basic templates
- Marketing calendar
- Social posting
Standard
$35/month
Growing businesses
- 3 users
- A/B testing
- Contact segmentation
- Subject line assistant
Premium
$80/month
Advanced marketing
- Unlimited users
- Custom automation
- Revenue reporting
- Google Ads integration
Hidden Costs & Gotchas
Pricing scales significantly with contact list size.
Advanced features are locked behind higher tiers.
Potential for increased costs with additional users on Lite.
Which Plan Do You Need?
Small businesses needing basic email marketing
Growing businesses requiring segmentation
Teams wanting established platform
How Constant Contact Compares to Competitors
Compared to Mailchimp, Constant Contact's Lite tier at $12 for 500 contacts is less generous, as Mailchimp often offers a free tier or more contacts for a similar price point. ActiveCampaign's entry-level plans can offer more advanced automation for a comparable price to Constant Contact's Standard tier ($35/month), making Constant Contact appear less competitive on advanced features per dollar.
Constant Contact Pricing FAQ
How much does Constant Contact cost?
Constant Contact starts at $12/month on the Lite plan. It offers 3 paid tiers ranging from $12/month up to $80/month.
Does Constant Contact have a free plan?
Constant Contact does not offer a permanent free plan. However, a free trial is available.
Does Constant Contact offer a free trial?
Yes, Constant Contact offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Constant Contact paid plan?
The cheapest paid plan for Constant Contact is "Lite" at $12/month. Key features include: 500 contacts, Basic templates, Marketing calendar.
Is there a cheaper alternative to Constant Contact?
Yes. Popular alternatives to Constant Contact include Mailchimp, ActiveCampaign, Klaviyo, ConvertKit. Free alternatives include Mailchimp, Klaviyo, ConvertKit. Compare them side-by-side on Toolradar.
Cheaper alternatives to Constant Contact
5 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
