EmailOctopus vs Moosend: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for EmailOctopus and Moosend side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, EmailOctopus leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
Best for you if:
- • You want a free tier before you commit
Moosend
Email marketing and automation platform
Best for you if:
- • You want affordable email marketing
| At a Glance | EmailOctopus | Moosend |
|---|---|---|
Starts at | Free plan, paid from $9/mo, billed yearly PRO plan | From $7/mo, billed monthly Pro plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.6/5 Capterra 4.8 · G2 4.2 701 reviews | 4.6/5 G2 4.6 · Capterra 4.6 940 reviews |
Free plan | Yes | No |
Choose EmailOctopus or Moosend?
Choose EmailOctopus if
- You want a free tier before you commit
- You want very competitive pricing compared to alternatives
- You want easy to use and intuitive interface
Choose Moosend if
- You want affordable email marketing
- You want good automation
In-Depth Analysis
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
EmailOctopus offers a very generous free tier for up to 2,500 subscribers, which is excellent for startups and small businesses.
Strengths
- Pro: Very competitive pricing compared to alternatives
- Pro: Easy to use and intuitive interface
- Pro: Excellent and responsive customer support, even for free users
- Pro: Good email deliverability
- Pro: Generous free plan available
Weaknesses
- Con: Focuses solely on email marketing, no SMS or other marketing channels
- Con: EmailOctopus branding on emails for the free plan
Key features
Moosend
Email marketing and automation platform
Moosend offers a generous 30-day free trial with substantial features, making it highly accessible for new users.
Strengths
- Pro: Affordable email marketing
- Pro: Good automation
- Pro: Landing pages
- Pro: Fair pricing
- Pro: Easy to use
Weaknesses
- Con: Smaller company
- Con: Limited integrations
- Con: Basic landing pages
- Con: Newer platform
- Con: Support hours limited
Key features
Plans and prices: EmailOctopus vs Moosend
| Tool | Plans and prices | Source |
|---|---|---|
| EmailOctopus |
| emailoctopus.com/pricing read Oct 31, 2026 |
| Moosend |
| moosend.com/pricing read Oct 26, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on EmailOctopus pricing and Moosend pricing.
Key Takeaways
EmailOctopus
- Has a free plan
Moosend
- Choose if you want email marketing and automation platform
What the data shows
On the data below, EmailOctopus leads on a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 701 reviews for EmailOctopus, 4.6/5 from 940 reviews for Moosend).
- Entry prices are not ranked, they are charged on different bases: EmailOctopus $9/mo, billed yearly; Moosend $7/mo, billed monthly.
- Only EmailOctopus has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do EmailOctopus and Moosend compare in 2026?
On the data below, EmailOctopus leads on a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.6/5 from 701 reviews for EmailOctopus, 4.6/5 from 940 reviews for Moosend). Entry prices are not ranked, they are charged on different bases: EmailOctopus $9/mo, billed yearly; Moosend $7/mo, billed monthly. Only EmailOctopus has a free plan.
What are EmailOctopus and Moosend used for?
EmailOctopus: Email marketing made easy with intuitive tools and competitive pricing. Moosend: Email marketing and automation platform.
What does EmailOctopus cost vs Moosend?
EmailOctopus's cheapest paid plan is PRO at $9/mo, billed yearly; it also has a free plan. Moosend's cheapest paid plan is Pro at $7/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between EmailOctopus and Moosend?
EmailOctopus's main strength: very competitive pricing compared to alternatives. Moosend's main strength: affordable email marketing.