EmailOctopus vs Mailerlite: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for EmailOctopus and Mailerlite side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
Best for you if:
- • You want very competitive pricing compared to alternatives
Mailerlite
Simple, affordable email marketing for growing businesses
Best for you if:
- • You want affordable email marketing
| At a Glance | EmailOctopus | Mailerlite |
|---|---|---|
Starts at | Free plan, paid from $9/mo, billed yearly PRO plan | Free plan, paid from $12/mo flat, billed monthly Comfort plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.6/5 Capterra 4.8 · G2 4.2 701 reviews | 4.7/5 Capterra 4.7 · G2 4.6 · SourceForge 4.8 3,514 reviews |
Free plan | Yes | Yes |
Choose EmailOctopus or Mailerlite?
Choose EmailOctopus if
- You want very competitive pricing compared to alternatives
- You want easy to use and intuitive interface
Choose Mailerlite if
- You want affordable email marketing
- You want good free tier
In-Depth Analysis
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
EmailOctopus offers a very generous free tier for up to 2,500 subscribers, which is excellent for startups and small businesses.
Strengths
- Pro: Very competitive pricing compared to alternatives
- Pro: Easy to use and intuitive interface
- Pro: Excellent and responsive customer support, even for free users
- Pro: Good email deliverability
- Pro: Generous free plan available
Weaknesses
- Con: Focuses solely on email marketing, no SMS or other marketing channels
- Con: EmailOctopus branding on emails for the free plan
Key features
Mailerlite
Simple, affordable email marketing for growing businesses
Mailerlite's pricing is very fair and generous, especially with its robust free tier.
Strengths
- Pro: Affordable email marketing
- Pro: Good free tier
- Pro: Easy to use
- Pro: Landing pages included
- Pro: Automation
Weaknesses
- Con: Less powerful automation
- Con: Basic segmentation
- Con: Support response time
- Con: Limited for advanced users
- Con: Some features removed
Key features
Plans and prices: EmailOctopus vs Mailerlite
| Tool | Plans and prices | Source |
|---|---|---|
| EmailOctopus |
| emailoctopus.com/pricing read Oct 31, 2026 |
| Mailerlite |
| mailerlite.com/pricing read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on EmailOctopus pricing and Mailerlite pricing.
Key Takeaways
EmailOctopus
- Choose if you want email marketing made easy with intuitive tools and competitive pricing
Mailerlite
- Choose if you want simple, affordable email marketing for growing businesses
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 701 reviews for EmailOctopus, 4.7/5 from 3,514 reviews for Mailerlite).
- Entry prices are not ranked, they are charged on different bases: EmailOctopus $9/mo, billed yearly; Mailerlite $12/mo flat, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do EmailOctopus and Mailerlite compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 701 reviews for EmailOctopus, 4.7/5 from 3,514 reviews for Mailerlite). Entry prices are not ranked, they are charged on different bases: EmailOctopus $9/mo, billed yearly; Mailerlite $12/mo flat, billed monthly. Both have a free plan.
What are EmailOctopus and Mailerlite used for?
EmailOctopus: Email marketing made easy with intuitive tools and competitive pricing. Mailerlite: Simple, affordable email marketing for growing businesses.
What does EmailOctopus cost vs Mailerlite?
EmailOctopus's cheapest paid plan is PRO at $9/mo, billed yearly; it also has a free plan. Mailerlite's cheapest paid plan is Comfort at $12/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between EmailOctopus and Mailerlite?
EmailOctopus's main strength: very competitive pricing compared to alternatives. Mailerlite's main strength: affordable email marketing.