Encharge
Claim this toolAutomate email and marketing workflows with powerful integrations and simplified campaigns.
Visit WebsiteReviews onG2
309 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Purpose-built for SaaS with native billing and product-event integrations
Biggest con
Starts at $99/mo for only 2,000 subscribers-expensive for low-volume senders
TL;DR - Encharge
- Behavior-based email and marketing automation designed for SaaS companies
- Visual flow builder with native Stripe, Chargebee, HubSpot, and Segment integrations
- Growth plan starts at $99/mo (2K subscribers); Premium at $159/mo adds CRM and e-commerce connectors
Pricing: Paid only
Best for: Enterprises & pros
4.7/5 across review platforms
What is Encharge?
Encharge is an email and marketing automation platform built for SaaS and digital businesses that need behavior-based messaging. Its visual flow builder lets teams trigger emails, webhooks, and CRM updates based on user actions, page visits, and product events. With native integrations for Stripe, Chargebee, HubSpot, Salesforce, and Segment, Encharge connects billing and product-usage data directly to email sequences-so teams can automate onboarding, trial conversion, and churn-prevention campaigns without switching between tools.
Available on: Web
Pros & Cons
Pros
- Purpose-built for SaaS with native billing and product-event integrations
- Visual flow builder is intuitive and fast to set up
- Behavior-based segmentation goes deeper than most competitors
- Unlimited team members on every plan, including Growth
- Transparent pricing with no hidden feature gates below Enterprise
Cons
- Starts at $99/mo for only 2,000 subscribers-expensive for low-volume senders
- HubSpot, Salesforce, and Shopify integrations locked to Premium plan
- No built-in landing page or form builder
- Smaller template library compared to Mailchimp or ActiveCampaign
Ratings Across the Web
4.7(309 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Visual flow builder for behavior-based automationAdvanced user segmentation by events, properties, and tagsBroadcast and transactional email sendingNative Stripe and Chargebee billing integrationsHubSpot, Salesforce, and Segment CRM connectorsWebhook triggers and API eventsLead scoring based on product activityA/B testing within flowsFree built-in email verificationUnlimited team members on all plans
Pricing
Paid
Encharge offers paid plans. Visit their website for current pricing details.
Reviews
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4.7/5
Across 309 verified user reviews on G2
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Encharge FAQ
How does Encharge help automate onboarding for SaaS businesses?
Encharge allows SaaS businesses to automate onboarding by triggering emails and CRM updates based on user actions and product events. Its native integrations with billing and product-usage data sources enable personalized email sequences for new users.
What kind of user or team benefits most from Encharge?
Encharge is designed for marketing teams in SaaS and digital businesses that require behavior-based messaging. It is particularly useful for those needing to connect billing and product usage data directly to their email campaigns.
How is Encharge priced?
Encharge is a paid product with no permanently free tier. Pricing starts at a set monthly fee for a certain number of subscribers, and higher-tier integrations are available on premium plans.
What are the main trade-offs to consider when choosing Encharge?
A primary trade-off is its starting price, which can be expensive for businesses with fewer than 2,000 subscribers. Additionally, key integrations like HubSpot and Salesforce are only available on the Premium plan, and it lacks a built-in landing page or form builder.
How does Encharge's segmentation capabilities compare to Mailjet?
Encharge offers deeper behavior-based segmentation compared to competitors like Mailjet, allowing teams to segment users based on actions, page visits, and product events. This enables more precise targeting for email and marketing workflows.
Can Encharge integrate with CRM and billing platforms?
Yes, Encharge offers native integrations with platforms like Stripe, Chargebee, HubSpot, and Salesforce. These integrations allow teams to connect billing and product-usage data directly to their email sequences.
Does Encharge support unlimited team members?
Yes, Encharge includes unlimited team members on every plan, including the Growth plan. This allows multiple team members to collaborate on marketing workflows without additional costs.
Source: encharge.io