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Open-source email newsletter tool for easy and reliable campaign management.

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Tracked since2026
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The Bottom Line

Entry price

Paid plans only

Biggest pro

100% Open Source, offering full control and no vendor lock-in

Biggest con

Zapier integration is currently in private beta, limiting no-code/low-code options for some users

TL;DR - Keila

  • Open-source email newsletter tool with self-hosting options.
  • Offers flexible email editors, including visual, Markdown, and MJML.
  • Features advanced personalization, segmentation, and privacy-focused analytics.
Pricing: Paid only
Best for: Enterprises & pros

What is Keila?

Editorial review
Keila is an open-source email newsletter tool designed to help users manage contact lists, design, and send personalized email campaigns. It provides a robust platform for creating emails that render consistently across various devices and email clients, offering multiple editor options including a visual block editor, Markdown support, and MJML integration for full design flexibility. Keila emphasizes user privacy with customizable analytics and options to disable tracking entirely. This tool is ideal for individuals and organizations looking for a self-hostable, privacy-conscious, and highly customizable email marketing solution. It caters to users who value open-source software, data control, and European privacy standards. With features like a flexible form builder, advanced segmentation, and Liquid templating, Keila enables targeted and dynamic email communication, making it suitable for marketers, developers, and businesses seeking an alternative to proprietary email marketing services.

Available on: Web

Pros & Cons

Pros

  • 100% Open Source, offering full control and no vendor lock-in
  • Strong emphasis on user privacy with customizable tracking options
  • Flexible email creation methods to suit different user preferences
  • Powerful segmentation and personalization capabilities for targeted campaigns
  • Hosted in the EU, ensuring strict European privacy standards

Cons

  • Zapier integration is currently in private beta, limiting no-code/low-code options for some users
  • Requires self-hosting for full data control, which may require technical expertise
  • Being open-source, community support might be the primary channel for some issues

Preview

Key Features

Visual Block Editor for email designMarkdown and WYSIWYG editor for email contentMJML support for custom email layoutsComprehensive email analytics with privacy optionsFlexible Form Builder with custom fieldsBot protection with CAPTCHA and double opt-inPersonalization with custom data and Liquid templatesAdvanced segmentation with visual editor and query language

Pricing Plans

Pricing checked Jul 16, 2026

Keila XS

$8 / month

Everything in all plans, plus:

  • 2,000 emails/month

Keila S

$16 / month

Everything in all plans, plus:

  • 5,000 emails/month

Keila M

$32 / month

Everything in all plans, plus:

  • 15,000 emails/month

Keila L

$64 / month

Everything in all plans, plus:

  • 50,000 emails/month

Keila XL

$128 / month

Everything in all plans, plus:

  • 100,000 emails/month

Keila XXL

$256 / month

Everything in all plans, plus:

  • 250,000 emails/month

Included in all plans

  • unlimited contacts
  • unlimited projects
  • Send with Keila or bring your own email server

Reviews

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Keila FAQ

How does Keila support personalized email campaigns?

Keila enables personalized email campaigns through advanced segmentation capabilities and Liquid templating. These features allow users to create targeted and dynamic content for different audience segments. It also offers a flexible form builder to gather relevant subscriber data for personalization.

Which teams would benefit most from using Keila?

Keila is ideal for marketers, developers, and businesses that prioritize open-source software, data control, and adherence to European privacy standards. It suits individuals and organizations looking for a self-hostable, highly customizable email marketing solution. The tool is particularly useful for those who value user privacy and flexible email creation methods.

How does Keila compare to Mailchimp regarding data control?

Keila, being 100% open-source and requiring self-hosting for full data control, offers users complete ownership and management of their data. Unlike Mailchimp, Keila's emphasis on user privacy includes customizable analytics and options to disable tracking entirely, aligning with strict European privacy standards. Its open-source nature means no vendor lock-in.

What kind of design flexibility does Keila offer for email creation?

Keila provides extensive design flexibility for email creation, offering multiple editor options to suit different user preferences. Users can choose between a visual block editor, Markdown support, and MJML integration. This ensures emails render consistently across various devices and email clients.

What are the main trade-offs when choosing Keila?

A main trade-off when choosing Keila is that it requires self-hosting for full data control, which may necessitate technical expertise. Additionally, its Zapier integration is currently in private beta, which might limit no-code/low-code automation options for some users. As an open-source product, community support might be the primary channel for some issues.

How is Keila priced?

Keila is offered as a paid product, meaning it does not include a permanently free tier for its services. Users interested in the platform should anticipate a subscription or purchase model. This pricing structure supports its development and features.

Can Keila help manage contact lists and send newsletters effectively?

Yes, Keila is designed to help users manage contact lists, design, and send personalized email campaigns effectively. It provides a robust platform for creating emails that render consistently across various devices and email clients. The tool also includes advanced segmentation capabilities for targeted communication.

Source: keila.io

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