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Open-source email newsletter tool for easy and reliable campaign management.

From $8.56/mo, billed monthly Visit Website
Tracked since 2026

The Bottom Line

Price
From $8.56/mo, billed monthly. Compare plans

Key facts

  • Open-source email newsletter tool with self-hosting options.
  • Offers flexible email editors, including visual, Markdown, and MJML.
  • Features advanced personalization, segmentation, and privacy-focused analytics.

Pros

  • 100% Open Source, offering full control and no vendor lock-in
  • Strong emphasis on user privacy with customizable tracking options
  • Flexible email creation methods to suit different user preferences
  • Powerful segmentation and personalization capabilities for targeted campaigns
  • Hosted in the EU, ensuring strict European privacy standards

Cons

  • Zapier integration is currently in private beta, limiting no-code/low-code options for some users
  • Requires self-hosting for full data control, which may require technical expertise
  • Being open-source, community support might be the primary channel for some issues

What is Keila?

Keila is an open-source email newsletter tool designed to help users manage contact lists, design, and send personalized email campaigns. It provides a robust platform for creating emails that render consistently across various devices and email clients, offering multiple editor options including a visual block editor, Markdown support, and MJML integration for full design flexibility. Keila emphasizes user privacy with customizable analytics and options to disable tracking entirely. This tool is ideal for individuals and organizations looking for a self-hostable, privacy-conscious, and highly customizable email marketing solution. It caters to users who value open-source software, data control, and European privacy standards. With features like a flexible form builder, advanced segmentation, and Liquid templating, Keila enables targeted and dynamic email communication, making it suitable for marketers, developers, and businesses seeking an alternative to proprietary email marketing services.

Available on: Web

Preview

Key Features

  • Visual Block Editor for email design
  • Markdown and WYSIWYG editor for email content
  • MJML support for custom email layouts
  • Comprehensive email analytics with privacy options
  • Flexible Form Builder with custom fields
  • Bot protection with CAPTCHA and double opt-in
  • Personalization with custom data and Liquid templates
  • Advanced segmentation with visual editor and query language

Pricing Plans

Pricing checked Oct 5, 2026. Source: keila.io/pricing, read Oct 5, 2026

Keila plans and prices, checked October 2026
Plan Price Details
Keila XS

$8 / month

  • 2,000 emails/month
Keila S

$16 / month

  • 5,000 emails/month
Keila M

$32 / month

  • 15,000 emails/month
Keila L

$64 / month

  • 50,000 emails/month
Keila XL

$128 / month

  • 100,000 emails/month
Keila XXL

$256 / month

  • 250,000 emails/month

Included in all plans

  • unlimited contacts
  • unlimited projects
  • Send with Keila or bring your own email server

Is Keila worth the price?

Good value

Keila's pricing is fair, offering a clear value proposition based on email volume.

The tiered structure, starting at $8/month for 2,000 emails, scales predictably. It's best for users who need a reliable, open-source email newsletter tool with predictable costs based on their sending volume.

Full Keila pricing: every plan, hidden costs and alternatives

How Keila's pricing compares

At $8.56/mo, billed monthly, Keila is the most affordable of its 3 comparable direct competitors.

Not ranked, different unit or currency: Mailerlite $10.80/mo, billed yearly; Ghost $18/mo, billed yearly.

Entry paid plan, monthly price, billed monthly. Pricing checked Oct 5, 2026.

Email me when Keila changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

Keila by the numbers

Toolradar data: Keila's entry paid plan ($8.56/mo, billed monthly) ranks #1 of 9 for price among the Newsletter Tools tools with a verified entry price and no stated unit, where the median is $10.80/mo. As of Oct 2026.

Keila compared with 22 Newsletter Tools tools on Toolradar, as of Oct 2026
Metric Keila Peer median Position (1 is best)
Entry paid plan $8.56/mo, billed monthly $10.80/mo #1 of 9 tools with no stated price unit, verified price
Free plan No 18 of 22 have one n/a
Listed as an alternative to 1 tool 1 #11 of 22 (joint)

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Newsletter Tools data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Keila by the numbers”, Oct 2026.

Reviews

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Keila FAQ

How does Keila support personalized email campaigns?

Keila enables personalized email campaigns through advanced segmentation capabilities and Liquid templating. These features allow users to create targeted and dynamic content for different audience segments. It also offers a flexible form builder to gather relevant subscriber data for personalization.

Which teams would benefit most from using Keila?

Keila is ideal for marketers, developers, and businesses that prioritize open-source software, data control, and adherence to European privacy standards. It suits individuals and organizations looking for a self-hostable, highly customizable email marketing solution. The tool is particularly useful for those who value user privacy and flexible email creation methods.

How does Keila compare to Mailchimp regarding data control?

Keila, being 100% open-source and requiring self-hosting for full data control, offers users complete ownership and management of their data. Unlike Mailchimp, Keila's emphasis on user privacy includes customizable analytics and options to disable tracking entirely, aligning with strict European privacy standards. Its open-source nature means no vendor lock-in.

What kind of design flexibility does Keila offer for email creation?

Keila provides extensive design flexibility for email creation, offering multiple editor options to suit different user preferences. Users can choose between a visual block editor, Markdown support, and MJML integration. This ensures emails render consistently across various devices and email clients.

What are the main trade-offs when choosing Keila?

A main trade-off when choosing Keila is that it requires self-hosting for full data control, which may necessitate technical expertise. Additionally, its Zapier integration is currently in private beta, which might limit no-code/low-code automation options for some users. As an open-source product, community support might be the primary channel for some issues.

How is Keila priced?

Keila is offered as a paid product, meaning it does not include a permanently free tier for its services. Users interested in the platform should anticipate a subscription or purchase model. This pricing structure supports its development and features.

Can Keila help manage contact lists and send newsletters effectively?

Yes, Keila is designed to help users manage contact lists, design, and send personalized email campaigns effectively. It provides a robust platform for creating emails that render consistently across various devices and email clients. The tool also includes advanced segmentation capabilities for targeted communication.

How does Keila pricing compare with other Newsletter Tools tools?

Keila's entry paid plan ($8.56/mo, billed monthly) ranks #1 of 9 for price among the Newsletter Tools tools with a verified entry price and no stated unit, where the median is $10.80/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Oct 2026.

Source: keila.io

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