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ActiveCampaign vs Keila: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ActiveCampaign and Keila side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, ActiveCampaign leads on a free plan; Keila leads on lower entry price. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 17,363 user reviews compared Pricing checked Oct 14, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

ActiveCampaign

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

Best for you if:

  • • You want a free tier before you commit

Keila

Open-source email newsletter tool for easy and reliable campaign management.

Best for you if:

  • • You want 100% Open Source, offering full control and no vendor lock-in
At a glance: ActiveCampaign vs Keila
At a Glance
ActiveCampaign ActiveCampaign
Keila Keila
Starts at
Free plan, paid from $15/mo, billed monthly Starter plan
From $8.56/mo, billed monthly Keila XS plan
Category
Marketing Automation Email Marketing
Email Marketing Newsletter Tools
Rating
4.5/5 G2 4.4 · Capterra 4.6 17,363 reviews n/a
Free plan
Yes No

Choose ActiveCampaign or Keila?

ActiveCampaign

Choose ActiveCampaign if

  • You want a free tier before you commit
  • You want AI agents dramatically speed up campaign creation and personalization
  • You want excellent email deliverability with dedicated IP management and monitoring
  • You work in marketing automation, not email marketing
Keila

Choose Keila if

  • You want 100% Open Source, offering full control and no vendor lock-in
  • You want strong emphasis on user privacy with customizable tracking options
  • Budget matters ($8.56/mo, billed monthly vs $15/mo, billed monthly)
  • You work in email marketing, not marketing automation

In-Depth Analysis

ActiveCampaign ActiveCampaign

Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.

Strengths

  • Pro: AI agents dramatically speed up campaign creation and personalization.
  • Pro: Excellent email deliverability with dedicated IP management and monitoring.
  • Pro: Robust integration ecosystem connects with most major business tools.
  • Pro: 30-day satisfaction guarantee and free 1:1 coaching for new users.

Weaknesses

  • Con: Pricing can become expensive as contact lists grow, especially with add-ons.
  • Con: Advanced features like WhatsApp, SMS, and enhanced CRM are paid add-ons.
  • Con: Some users may find the initial setup and breadth of features overwhelming.

Key features

AI Campaign Builder & Content Generator Multi-step marketing automation with 950+ recipes Email, SMS, WhatsApp, and ad campaigns Predictive sending and conditional content Advanced segmentation and AI-suggested segments Integrated CRM with pipeline and sales engagement add-ons

Keila Keila

Open-source email newsletter tool for easy and reliable campaign management.

Good value

Keila's pricing is fair, offering a clear value proposition based on email volume.

Strengths

  • Pro: 100% Open Source, offering full control and no vendor lock-in
  • Pro: Strong emphasis on user privacy with customizable tracking options
  • Pro: Flexible email creation methods to suit different user preferences
  • Pro: Powerful segmentation and personalization capabilities for targeted campaigns
  • Pro: Hosted in the EU, ensuring strict European privacy standards

Weaknesses

  • Con: Zapier integration is currently in private beta, limiting no-code/low-code options for some users
  • Con: Requires self-hosting for full data control, which may require technical expertise
  • Con: Being open-source, community support might be the primary channel for some issues

Key features

Visual Block Editor for email design Markdown and WYSIWYG editor for email content MJML support for custom email layouts Comprehensive email analytics with privacy options Flexible Form Builder with custom fields Bot protection with CAPTCHA and double opt-in

Plans and prices: ActiveCampaign vs Keila

Plans and prices of ActiveCampaign and Keila, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
ActiveCampaign
  • Starter: $15/mo, billed monthly
  • Plus: $49/mo, billed monthly
  • Pro: $79/mo, billed monthly
  • Enterprise: Custom pricing
activecampaign.com/pricing read Oct 14, 2026
Keila
  • Keila XS: $8.56/mo, billed monthly
  • Keila S: $17.12/mo, billed monthly
  • Keila M: $34.24/mo, billed monthly
  • Keila L: $68.48/mo, billed monthly
  • Keila XL: $136.96/mo, billed monthly
  • Keila XXL: $273.92/mo, billed yearly
keila.io/pricing read Oct 5, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ActiveCampaign pricing and Keila pricing.

Key Takeaways

ActiveCampaign

  • Has a free plan

Keila

  • Lower entry price: $8.56/mo, billed monthly vs $15/mo, billed monthly

What the data shows

On the data below, ActiveCampaign leads on a free plan; Keila leads on lower entry price. We do not name an overall winner for this pair.

  • Only ActiveCampaign has a published user rating (4.5/5 from 17,363 reviews); Keila has none we can show.
  • Keila has the lower entry price: $8.56/mo, billed monthly (Keila XS) against $15/mo, billed monthly (Starter) for ActiveCampaign.
  • Only ActiveCampaign has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do ActiveCampaign and Keila compare in 2026?

On the data below, ActiveCampaign leads on a free plan; Keila leads on lower entry price. We do not name an overall winner for this pair. Only ActiveCampaign has a published user rating (4.5/5 from 17,363 reviews); Keila has none we can show. Keila has the lower entry price: $8.56/mo, billed monthly (Keila XS) against $15/mo, billed monthly (Starter) for ActiveCampaign. Only ActiveCampaign has a free plan.

What are ActiveCampaign and Keila used for?

ActiveCampaign: Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. Keila: Open-source email newsletter tool for easy and reliable campaign management.

What does ActiveCampaign cost vs Keila?

ActiveCampaign's cheapest paid plan is Starter at $15/mo, billed monthly; it also has a free plan. Keila's cheapest paid plan is Keila XS at $8.56/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.

What's the main difference between ActiveCampaign and Keila?

ActiveCampaign's main strength: AI agents dramatically speed up campaign creation and personalization. Keila's main strength: 100% Open Source, offering full control and no vendor lock-in.

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