Email, SMS, and push marketing for ecommerce
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1996 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
Biggest con
Focused on ecommerce, so a poor fit for non-retail or B2B email
TL;DR - Omnisend
- Omnisend is an e-commerce marketing automation platform
- It provides email, SMS, and push notification campaigns for online stores
- Free up to 250 contacts, paid plans from $16/month
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms
What is Omnisend?
Omnisend is an ecommerce marketing automation platform that runs email, SMS, and web push notifications from one tool built specifically for online stores. Founded in 2014 and now used by more than 150,000 brands, it concentrates on the workflows that drive store revenue rather than general-purpose newsletters.
It ships with 27 pre-built automation workflows for the moments that matter to merchants: welcome series, abandoned cart and browse-abandonment recovery, order and shipping notifications, and post-purchase win-back. A product picker drops catalog items straight into emails, and segmentation targets shoppers by purchase history, lifecycle stage, and engagement.
Integrations are the main draw alongside price. Omnisend connects natively to Shopify, WooCommerce, BigCommerce, Wix, and Magento, plus around 160 other apps, syncing product, customer, and order data without custom development. It positions itself as a lower-cost alternative to Klaviyo while keeping the ecommerce-specific depth, with a free plan for up to 250 contacts and paid plans offering paid tiers.
Omnisend suits ecommerce teams that want email and SMS in a single platform and value retail-ready automation over the breadth of a general marketing suite. It is a weaker fit for non-retail or B2B senders, where a general-purpose tool serves better.
Available on: Web
Pros & Cons
Pros
- Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- Email, SMS, and web push managed from one platform and one set of workflows
- Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento
- More affordable than Klaviyo at comparable contact volumes
- Free plan for up to 250 contacts to test before paying
Cons
- Focused on ecommerce, so a poor fit for non-retail or B2B email
- Contact-based pricing rises as your list grows
- Advanced AI personalization and reporting are reserved for the Pro plan
- Smaller template library than Mailchimp
- Analytics and deliverability trail Klaviyo for high-volume, data-heavy senders
Ratings Across the Web
4.6(1,996 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Email marketing campaignsSMS marketingWeb push notifications27 pre-built ecommerce automation workflowsAbandoned cart and browse recoveryAudience segmentation by behavior and purchase historySignup forms and popupsNative Shopify, WooCommerce, and BigCommerce integrations
Pricing Plans
Free TrialPricing checked Jul 6, 2026
Free
Free
Up to 250 contacts
- 500 emails/month
- $1 SMS credits
- 500 push notifications
Most Popular
Standard
$16/month
Up to 500 contacts
- 6,000 emails/month
- Unlimited push
- 24/7 support
Pro
$59/month
Up to 2,500 contacts
- Unlimited emails
- Bonus SMS credits
- Personalized content
Reviews
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4.6/5
Across 1,996 verified user reviews on G2, Capterra
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Omnisend FAQ
How does Omnisend help e-commerce businesses recover abandoned carts?
Omnisend includes pre-built automation workflows specifically designed for abandoned cart recovery. These workflows can automatically send reminders to shoppers who leave items in their cart, aiming to convert them into completed purchases.
Which teams benefit most from using Omnisend?
Omnisend is best suited for e-commerce teams that require a unified platform for email and SMS marketing. It caters to businesses that prioritize retail-ready automation over a broad general marketing suite.
How does Omnisend compare to Klaviyo for e-commerce marketing?
Omnisend positions itself as a lower-cost alternative to Klaviyo, maintaining e-commerce-specific depth in its features. While it offers robust automation, its analytics and deliverability may not match Klaviyo for high-volume, data-heavy senders.
What kind of businesses are not a good fit for Omnisend?
Omnisend is a weaker fit for non-retail or B2B senders due to its strong focus on e-commerce workflows. For these types of businesses, a general-purpose marketing tool would likely serve their needs better.
How is Omnisend priced, and does it include a free tier?
Omnisend offers a free plan for up to 250 contacts, allowing users to test the platform. Paid plans are available for more extensive usage and additional features, starting from $16 per month.
Can Omnisend integrate with popular e-commerce platforms?
Yes, Omnisend integrates natively with major e-commerce platforms such as Shopify, WooCommerce, BigCommerce, Wix, and Magento. This allows for seamless syncing of product, customer, and order data.
Does Omnisend offer pre-built automation for post-purchase engagement?
Omnisend provides 27 pre-built automation workflows, including those for post-purchase win-back and order/shipping notifications. These help engage customers after a purchase to encourage repeat business.
Source: omnisend.com