Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
Email, SMS, and web push managed from one platform and one set of workflows
Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento
More affordable than Klaviyo at comparable contact volumes
Free plan for up to 250 contacts to test before paying

Cons

Focused on ecommerce, so a poor fit for non-retail or B2B email
Contact-based pricing rises as your list grows
Advanced AI personalization and reporting are reserved for the Pro plan
Smaller template library than Mailchimp
Analytics and deliverability trail Klaviyo for high-volume, data-heavy senders

What is Omnisend?

Editorial review

Omnisend is an ecommerce marketing automation platform that runs email, SMS, and web push notifications from one tool built specifically for online stores. Founded in 2014 and now used by more than 150,000 brands, it concentrates on the workflows that drive store revenue rather than general-purpose newsletters. It ships with 27 pre-built automation workflows for the moments that matter to merchants: welcome series, abandoned cart and browse-abandonment recovery, order and shipping notifications, and post-purchase win-back. A product picker drops catalog items straight into emails, and segmentation targets shoppers by purchase history, lifecycle stage, and engagement. Integrations are the main draw alongside price. Omnisend connects natively to Shopify, WooCommerce, BigCommerce, Wix, and Magento, plus around 160 other apps, syncing product, customer, and order data without custom development. It positions itself as a lower-cost alternative to Klaviyo while keeping the ecommerce-specific depth, with a free plan for up to 250 contacts and paid plans offering paid tiers. Omnisend suits ecommerce teams that want email and SMS in a single platform and value retail-ready automation over the breadth of a general marketing suite. It is a weaker fit for non-retail or B2B senders, where a general-purpose tool serves better.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source omnisend.com ↗

Ratings Across the Web

4.6 (2,080 reviews)

Omnisend holds an aggregate rating of 4.6 out of 5 from 2,080 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketing campaigns
SMS marketing
Web push notifications
27 pre-built ecommerce automation workflows
Abandoned cart and browse recovery
Audience segmentation by behavior and purchase history
Signup forms and popups
Native Shopify, WooCommerce, and BigCommerce integrations

Pricing Plans

Free Trial

Pricing checked Oct 5, 2026

Omnisend plans and prices, checked October 2026
Plan	Price	Details
Free	$0	Up to 250 contacts 500 emails/month $1 SMS credits 500 push notifications
Standard Popular	$16/month	Up to 500 contacts 6,000 emails/month Unlimited push 24/7 support
Pro	$59/month	Up to 2,500 contacts Unlimited emails Bonus SMS credits Personalized content

Calculate your cost View full pricing

Is Omnisend worth the price?

Good value

Omnisend's pricing is fair, especially with a generous free tier for up to 250 contacts.

The Standard plan at $16/month for 500 contacts offers good value with unlimited push notifications and 24/7 support. The Pro plan at $59/month for 2,500 contacts provides unlimited emails, which is a strong offering.

This pricing structure is best for small to medium-sized e-commerce businesses looking for scalable email marketing solutions.

Full Omnisend pricing: every plan, hidden costs and alternatives

Reviews

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4.6/5

Across 2,080 verified user reviews on G2, Capterra

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Omnisend FAQ

How does Omnisend help e-commerce businesses recover abandoned carts?

Omnisend includes pre-built automation workflows specifically designed for abandoned cart recovery. These workflows can automatically send reminders to shoppers who leave items in their cart, aiming to convert them into completed purchases.

Which teams benefit most from using Omnisend?

Omnisend is best suited for e-commerce teams that require a unified platform for email and SMS marketing. It caters to businesses that prioritize retail-ready automation over a broad general marketing suite.

How does Omnisend compare to Klaviyo for e-commerce marketing?

Omnisend positions itself as a lower-cost alternative to Klaviyo, maintaining e-commerce-specific depth in its features. While it offers robust automation, its analytics and deliverability may not match Klaviyo for high-volume, data-heavy senders.

What kind of businesses are not a good fit for Omnisend?

Omnisend is a weaker fit for non-retail or B2B senders due to its strong focus on e-commerce workflows. For these types of businesses, a general-purpose marketing tool would likely serve their needs better.

How is Omnisend priced, and does it include a free tier?

Omnisend offers a free plan for up to 250 contacts, allowing users to test the platform. Paid plans are available for more extensive usage and additional features, starting from $16 per month.

Can Omnisend integrate with popular e-commerce platforms?

Yes, Omnisend integrates natively with major e-commerce platforms such as Shopify, WooCommerce, BigCommerce, Wix, and Magento. This allows for seamless syncing of product, customer, and order data.

Does Omnisend offer pre-built automation for post-purchase engagement?

Omnisend provides 27 pre-built automation workflows, including those for post-purchase win-back and order/shipping notifications. These help engage customers after a purchase to encourage repeat business.

Source: omnisend.com

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