Omnisend

Name: Omnisend
Brand: Omnisend
Price: 16 USD
Rating: 4.6 (1996 reviews)

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Email, SMS, and push marketing for ecommerce

Email Marketing SMS Marketing Marketing Automation E-commerce

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4.6(1,996 across the web)

Freemium

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Reviews onG2Capterra

1996 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box

Biggest con

Focused on ecommerce, so a poor fit for non-retail or B2B email

TL;DR - Omnisend

Omnisend is an e-commerce marketing automation platform
It provides email, SMS, and push notification campaigns for online stores
Free up to 250 contacts, paid plans offering paid tiers

Pricing: Free plan available

Best for: Growing teams

4.6/5 across review platforms

What is Omnisend?

Editorial review

Omnisend is an ecommerce marketing automation platform that runs email, SMS, and web push notifications from one tool built specifically for online stores. Founded in 2014 and now used by more than 150,000 brands, it concentrates on the workflows that drive store revenue rather than general-purpose newsletters. It ships with 27 pre-built automation workflows for the moments that matter to merchants: welcome series, abandoned cart and browse-abandonment recovery, order and shipping notifications, and post-purchase win-back. A product picker drops catalog items straight into emails, and segmentation targets shoppers by purchase history, lifecycle stage, and engagement. Integrations are the main draw alongside price. Omnisend connects natively to Shopify, WooCommerce, BigCommerce, Wix, and Magento, plus around 160 other apps, syncing product, customer, and order data without custom development. It positions itself as a lower-cost alternative to Klaviyo while keeping the ecommerce-specific depth, with a free plan for up to 250 contacts and paid plans offering paid tiers. Omnisend suits ecommerce teams that want email and SMS in a single platform and value retail-ready automation over the breadth of a general marketing suite. It is a weaker fit for non-retail or B2B senders, where a general-purpose tool serves better.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceomnisend.com ↗

Pros & Cons

Pros

Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
Email, SMS, and web push managed from one platform and one set of workflows
Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento
More affordable than Klaviyo at comparable contact volumes
Free plan for up to 250 contacts to test before paying

Cons

Focused on ecommerce, so a poor fit for non-retail or B2B email
Contact-based pricing rises as your list grows
Advanced AI personalization and reporting are reserved for the Pro plan
Smaller template library than Mailchimp
Analytics and deliverability trail Klaviyo for high-volume, data-heavy senders

Ratings Across the Web

4.6(1,996 reviews)

Omnisend holds an aggregate rating of 4.6 out of 5 from 1,996 reviews across G2 and Capterra, last checked March 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Email marketing campaignsSMS marketingWeb push notifications27 pre-built ecommerce automation workflowsAbandoned cart and browse recoveryAudience segmentation by behavior and purchase historySignup forms and popupsNative Shopify, WooCommerce, and BigCommerce integrations

Pricing Plans

Free Trial

Pricing checked Aug 25, 2026

Free

Up to 250 contacts

500 emails/month
$1 SMS credits
500 push notifications

Standard

$16/month

Up to 500 contacts

6,000 emails/month
Unlimited push
24/7 support

Pro

$59/month

Up to 2,500 contacts

Unlimited emails
Bonus SMS credits
Personalized content

Calculate your cost View full pricing

Is Omnisend worth the price?

85/100

Omnisend's pricing is fair, especially with a generous free tier for up to 250 contacts.

The Standard plan at $16/month for 500 contacts offers good value with unlimited push notifications and 24/7 support. The Pro plan at $59/month for 2,500 contacts provides unlimited emails, which is a strong offering.

This pricing structure is best for small to medium-sized e-commerce businesses looking for scalable email marketing solutions.

Hidden Costs & Gotchas

SMS credits beyond initial allowance

Higher contact lists increase monthly price significantly

Advanced features may require Pro plan

No annual discount mentioned, likely monthly billing only

How Omnisend Compares to Competitors

Compared to Mailchimp, Omnisend's free tier is slightly less generous in contacts (250 vs. 500 for Mailchimp's free plan). However, Omnisend's Standard plan at $16 for 500 contacts offers competitive features, often including SMS and push notifications that Mailchimp might charge extra for or offer in higher tiers. Klaviyo's pricing can quickly become more expensive for similar contact numbers, making Omnisend a more budget-friendly option for e-commerce businesses.

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4.6/5

Across 1,996 verified user reviews on G2, Capterra

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Best Omnisend Alternatives

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Omnisend FAQ

How does Omnisend help e-commerce businesses recover abandoned carts?

Omnisend includes pre-built automation workflows specifically designed for abandoned cart recovery. These workflows can automatically send reminders to shoppers who leave items in their cart, aiming to convert them into completed purchases.

Which teams benefit most from using Omnisend?

Omnisend is best suited for e-commerce teams that require a unified platform for email and SMS marketing. It caters to businesses that prioritize retail-ready automation over a broad general marketing suite.

How does Omnisend compare to Klaviyo for e-commerce marketing?

Omnisend positions itself as a lower-cost alternative to Klaviyo, maintaining e-commerce-specific depth in its features. While it offers robust automation, its analytics and deliverability may not match Klaviyo for high-volume, data-heavy senders.

What kind of businesses are not a good fit for Omnisend?

Omnisend is a weaker fit for non-retail or B2B senders due to its strong focus on e-commerce workflows. For these types of businesses, a general-purpose marketing tool would likely serve their needs better.

How is Omnisend priced, and does it include a free tier?

Omnisend offers a free plan for up to 250 contacts, allowing users to test the platform. Paid plans are available for more extensive usage and additional features, starting from $16 per month.

Can Omnisend integrate with popular e-commerce platforms?

Yes, Omnisend integrates natively with major e-commerce platforms such as Shopify, WooCommerce, BigCommerce, Wix, and Magento. This allows for seamless syncing of product, customer, and order data.

Does Omnisend offer pre-built automation for post-purchase engagement?

Omnisend provides 27 pre-built automation workflows, including those for post-purchase win-back and order/shipping notifications. These help engage customers after a purchase to encourage repeat business.

Source: omnisend.com

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