Email, SMS, and push marketing for ecommerce
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1996 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
Biggest con
Focused on ecommerce, so a poor fit for non-retail or B2B email
TL;DR - Omnisend
- Omnisend is an e-commerce marketing automation platform
- It provides email, SMS, and push notification campaigns for online stores
- Free up to 250 contacts, paid plans from $16/month
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms
What is Omnisend?
Omnisend is an ecommerce marketing automation platform that runs email, SMS, and web push notifications from one tool built specifically for online stores. Founded in 2014 and now used by more than 150,000 brands, it concentrates on the workflows that drive store revenue rather than general-purpose newsletters.
It ships with 27 pre-built automation workflows for the moments that matter to merchants: welcome series, abandoned cart and browse-abandonment recovery, order and shipping notifications, and post-purchase win-back. A product picker drops catalog items straight into emails, and segmentation targets shoppers by purchase history, lifecycle stage, and engagement.
Integrations are the main draw alongside price. Omnisend connects natively to Shopify, WooCommerce, BigCommerce, Wix, and Magento, plus around 160 other apps, syncing product, customer, and order data without custom development. It positions itself as a lower-cost alternative to Klaviyo while keeping the ecommerce-specific depth, with a free plan for up to 250 contacts and paid plans from $16 per month.
Omnisend suits ecommerce teams that want email and SMS in a single platform and value retail-ready automation over the breadth of a general marketing suite. It is a weaker fit for non-retail or B2B senders, where a general-purpose tool serves better.
Available on: Web
Pros & Cons
Pros
- Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- Email, SMS, and web push managed from one platform and one set of workflows
- Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento
- More affordable than Klaviyo at comparable contact volumes
- Free plan for up to 250 contacts to test before paying
Cons
- Focused on ecommerce, so a poor fit for non-retail or B2B email
- Contact-based pricing rises as your list grows
- Advanced AI personalization and reporting are reserved for the Pro plan
- Smaller template library than Mailchimp
- Analytics and deliverability trail Klaviyo for high-volume, data-heavy senders
Ratings Across the Web
4.6(1,996 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Email marketing campaignsSMS marketingWeb push notifications27 pre-built ecommerce automation workflowsAbandoned cart and browse recoveryAudience segmentation by behavior and purchase historySignup forms and popupsNative Shopify, WooCommerce, and BigCommerce integrations
Pricing Plans
Free TrialPricing checked May 28, 2026
Free
Free
Up to 250 contacts
- 500 emails/month
- $1 SMS credits
- 500 push notifications
Most Popular
Standard
$16/month
Up to 500 contacts
- 6,000 emails/month
- Unlimited push
- 24/7 support
Pro
$59/month
Up to 2,500 contacts
- Unlimited emails
- Bonus SMS credits
- Personalized content
Reviews
4.6/5
Across 1,996 verified user reviews on G2, Capterra
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Omnisend FAQ
What is Omnisend?
Omnisend is an ecommerce marketing automation platform for email, SMS, and web push. It is built for online stores, with pre-built automations like abandoned cart and welcome series, product-aware emails, and native integrations for Shopify, WooCommerce, and BigCommerce.
Is Omnisend free?
Yes. The free plan covers up to 250 contacts with 500 emails per month and the core features. Paid plans start at $16/month for Standard (500 contacts) and $59/month for Pro (2,500 contacts), and pricing scales with your contact list size.
Omnisend vs Klaviyo: which is better?
Both are ecommerce-focused email and SMS platforms. Klaviyo offers deeper analytics and segmentation for high-volume, data-heavy senders, while Omnisend is more affordable and faster to set up. Omnisend markets itself as a lower-cost alternative with most of the ecommerce features that small and mid-size stores need.
Does Omnisend work with Shopify?
Yes. Omnisend has a native Shopify integration (rated 4.8/5 on the Shopify App Store) that syncs products, customers, and order data automatically. It also integrates natively with WooCommerce, BigCommerce, Wix, and Magento.
Does Omnisend do SMS marketing?
Yes. Omnisend added SMS in 2018 and runs email, SMS, and web push from the same automation workflows. SMS is billed as a usage-based add-on, with per-message rates that fall at higher volumes.
Source: omnisend.com