Is Omnisend worth the price?
Omnisend's pricing is fair, especially with a generous free tier for up to 250 contacts.
The Standard plan at $16/month for 500 contacts offers good value with unlimited push notifications and 24/7 support. The Pro plan at $59/month for 2,500 contacts provides unlimited emails, which is a strong offering.
This pricing structure is best for small to medium-sized e-commerce businesses looking for scalable email marketing solutions.
Pricing Plans
Free TrialFree
Free
Up to 250 contacts
- 500 emails/month
- $1 SMS credits
- 500 push notifications
Standard
$16/month
Up to 500 contacts
- 6,000 emails/month
- Unlimited push
- 24/7 support
Pro
$59/month
Up to 2,500 contacts
- Unlimited emails
- Bonus SMS credits
- Personalized content
Hidden Costs & Gotchas
SMS credits beyond initial allowance
Higher contact lists increase monthly price significantly
Advanced features may require Pro plan
No annual discount mentioned, likely monthly billing only
Which Plan Do You Need?
Startups needing free email marketing
SMBs growing their contact list
E-commerce stores wanting multi-channel marketing
How Omnisend Compares to Competitors
Compared to Mailchimp, Omnisend's free tier is slightly less generous in contacts (250 vs. 500 for Mailchimp's free plan). However, Omnisend's Standard plan at $16 for 500 contacts offers competitive features, often including SMS and push notifications that Mailchimp might charge extra for or offer in higher tiers. Klaviyo's pricing can quickly become more expensive for similar contact numbers, making Omnisend a more budget-friendly option for e-commerce businesses.
Omnisend Pricing FAQ
How much does Omnisend cost?
Omnisend starts at $16/month on the Standard plan. It offers 2 paid tiers ranging from $16/month up to $59/month. A free plan is also available with limited features.
Does Omnisend have a free plan?
Yes. Omnisend offers a free plan called "Free". It includes: 500 emails/month, $1 SMS credits, 500 push notifications.
Does Omnisend offer a free trial?
Yes, Omnisend offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Omnisend paid plan?
The cheapest paid plan for Omnisend is "Standard" at $16/month. Key features include: 6,000 emails/month, Unlimited push, 24/7 support.
Is there a cheaper alternative to Omnisend?
Yes. Popular alternatives to Omnisend include Klaviyo, Mailchimp, ActiveCampaign, HubSpot. Free alternatives include Klaviyo, Mailchimp, HubSpot. Compare them side-by-side on Toolradar.
Cheaper alternatives to Omnisend
4 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
