Mailchimp vs Omnisend: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Mailchimp and Omnisend side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Mailchimp leads on lower entry price; Omnisend leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • You want intuitive drag-and-drop editor accessible to non-technical users
Omnisend
Email, SMS, and push marketing for ecommerce
Best for you if:
- • You want built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
| At a Glance | Mailchimp | Omnisend |
|---|---|---|
Starts at | Free plan, paid from $13/mo, billed monthly Essentials plan | Free plan, paid from $16/mo, billed monthly Standard plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 3.9/5 Capterra 4.5 · G2 4.3 · Trustpilot 2.6 31,997 reviews | 4.6/5 G2 4.6 · Capterra 4.7 2,080 reviews |
Free plan | Yes | Yes |
Watch out for | ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists | n/a |
Choose Mailchimp or Omnisend?
Choose Mailchimp if
- You want intuitive drag-and-drop editor accessible to non-technical users
- You want comprehensive free plan to get started with basic email marketing
- Budget matters ($13/mo, billed monthly vs $16/mo, billed monthly)
Choose Omnisend if
- You want built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- You want email, SMS, and web push managed from one platform and one set of workflows
In-Depth Analysis
Mailchimp
Grow your business with email, SMS, and AI marketing
Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary.
Watch out
ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
Strengths
- Pro: Intuitive drag-and-drop editor accessible to non-technical users
- Pro: Comprehensive free plan to get started with basic email marketing
- Pro: Powerful automation workflows rivaling dedicated automation platforms
- Pro: Extensive template library with mobile-responsive designs
- Pro: Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- Con: Free plan capped at just 250 contacts and 500 sends per month
- Con: Pricing scales steeply as contact lists grow beyond initial tiers
- Con: Advanced segmentation and multivariate testing require higher tiers
- Con: Phone support only available on the highest tier
- Con: Removing Mailchimp branding requires a paid plan
Key features
Omnisend
Email, SMS, and push marketing for ecommerce
Omnisend's pricing is fair, especially with a generous free tier for up to 250 contacts.
Strengths
- Pro: Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- Pro: Email, SMS, and web push managed from one platform and one set of workflows
- Pro: Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento
- Pro: More affordable than Klaviyo at comparable contact volumes
- Pro: Free plan for up to 250 contacts to test before paying
Weaknesses
- Con: Focused on ecommerce, so a poor fit for non-retail or B2B email
- Con: Contact-based pricing rises as your list grows
- Con: Advanced AI personalization and reporting are reserved for the Pro plan
- Con: Smaller template library than Mailchimp
- Con: Analytics and deliverability trail Klaviyo for high-volume, data-heavy senders
Key features
Plans and prices: Mailchimp vs Omnisend
| Tool | Plans and prices | Source |
|---|---|---|
| Mailchimp |
| mailchimp.com/pricing read Oct 26, 2026 |
| Omnisend |
| omnisend.com/pricing |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Mailchimp pricing and Omnisend pricing.
Key Takeaways
Mailchimp
- Lower entry price: $13/mo, billed monthly vs $16/mo, billed monthly
Omnisend
- Higher user rating: 4.6/5 vs 3.9/5
What the data shows
On the data below, Mailchimp leads on lower entry price; Omnisend leads on higher user rating. We do not name an overall winner for this pair.
- Omnisend has the higher user rating (3.9/5 from 31,997 reviews for Mailchimp, 4.6/5 from 2,080 reviews for Omnisend).
- Mailchimp has the lower entry price: $13/mo, billed monthly (Essentials) against $16/mo, billed monthly (Standard) for Omnisend.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Mailchimp and Omnisend compare in 2026?
On the data below, Mailchimp leads on lower entry price; Omnisend leads on higher user rating. We do not name an overall winner for this pair. Omnisend has the higher user rating (3.9/5 from 31,997 reviews for Mailchimp, 4.6/5 from 2,080 reviews for Omnisend). Mailchimp has the lower entry price: $13/mo, billed monthly (Essentials) against $16/mo, billed monthly (Standard) for Omnisend. Both have a free plan.
What are Mailchimp and Omnisend used for?
Mailchimp: Grow your business with email, SMS, and AI marketing. Omnisend: Email, SMS, and push marketing for ecommerce.
What does Mailchimp cost vs Omnisend?
Mailchimp's cheapest paid plan is Essentials at $13/mo, billed monthly; it also has a free plan. Omnisend's cheapest paid plan is Standard at $16/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 26, 2026.
What's the main difference between Mailchimp and Omnisend?
Mailchimp's main strength: intuitive drag-and-drop editor accessible to non-technical users. Omnisend's main strength: built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box.