ManyChat vs Omnisend: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ManyChat and Omnisend side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, ManyChat leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ManyChat
Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email
Best for you if:
- • You want best for messenger marketing
Omnisend
Email, SMS, and push marketing for ecommerce
Best for you if:
- • You want built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
| At a Glance | ManyChat | Omnisend |
|---|---|---|
Starts at | Free plan, paid from $15/mo, billed monthly Pro plan | Free plan, paid from $16/mo, billed monthly Standard plan |
Category | Marketing Automation Chatbots | Marketing Automation Email Marketing |
Rating | 4.5/5 G2 4.5 165 reviews | 4.6/5 G2 4.6 · Capterra 4.7 2,080 reviews |
Free plan | Yes | Yes |
Choose ManyChat or Omnisend?
Choose ManyChat if
- You want best for messenger marketing
- You want good automation
- Budget matters ($15/mo, billed monthly vs $16/mo, billed monthly)
Choose Omnisend if
- You want built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- You want email, SMS, and web push managed from one platform and one set of workflows
In-Depth Analysis
ManyChat
Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email
ManyChat's pricing is quite generous, especially with its robust Free tier and affordable Pro plan at $15/month.
Strengths
- Pro: Best for messenger marketing
- Pro: Good automation
- Pro: Instagram DMs
- Pro: Easy flow builder
- Pro: Fair pricing
Weaknesses
- Con: Platform dependent
- Con: Meta policy changes risk
- Con: Learning curve
- Con: Can feel spammy
- Con: Limited email features
Key features
Omnisend
Email, SMS, and push marketing for ecommerce
Omnisend's pricing is fair, especially with a generous free tier for up to 250 contacts.
Strengths
- Pro: Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- Pro: Email, SMS, and web push managed from one platform and one set of workflows
- Pro: Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento
- Pro: More affordable than Klaviyo at comparable contact volumes
- Pro: Free plan for up to 250 contacts to test before paying
Weaknesses
- Con: Focused on ecommerce, so a poor fit for non-retail or B2B email
- Con: Contact-based pricing rises as your list grows
- Con: Advanced AI personalization and reporting are reserved for the Pro plan
- Con: Smaller template library than Mailchimp
- Con: Analytics and deliverability trail Klaviyo for high-volume, data-heavy senders
Key features
Plans and prices: ManyChat vs Omnisend
| Tool | Plans and prices | Source |
|---|---|---|
| ManyChat |
| manychat.com read Oct 2, 2026 |
| Omnisend |
| omnisend.com/pricing |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ManyChat pricing and Omnisend pricing.
Key Takeaways
ManyChat
- Lower entry price: $15/mo, billed monthly vs $16/mo, billed monthly
Omnisend
- Choose if you want email, SMS, and push marketing for ecommerce
What the data shows
On the data below, ManyChat leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 165 reviews for ManyChat, 4.6/5 from 2,080 reviews for Omnisend).
- ManyChat has the lower entry price: $15/mo, billed monthly (Pro) against $16/mo, billed monthly (Standard) for Omnisend.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ManyChat and Omnisend compare in 2026?
On the data below, ManyChat leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 165 reviews for ManyChat, 4.6/5 from 2,080 reviews for Omnisend). ManyChat has the lower entry price: $15/mo, billed monthly (Pro) against $16/mo, billed monthly (Standard) for Omnisend. Both have a free plan.
What are ManyChat and Omnisend used for?
ManyChat: Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email. Omnisend: Email, SMS, and push marketing for ecommerce.
What does ManyChat cost vs Omnisend?
ManyChat's cheapest paid plan is Pro at $15/mo, billed monthly; it also has a free plan. Omnisend's cheapest paid plan is Standard at $16/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 2, 2026.
What's the main difference between ManyChat and Omnisend?
ManyChat's main strength: best for messenger marketing. Omnisend's main strength: built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box.