ActiveCampaign vs Omnisend: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ActiveCampaign and Omnisend side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Omnisend
Email, SMS, and push marketing for ecommerce
| At a Glance | ActiveCampaign | Omnisend |
|---|---|---|
Starts at | Free plan, paid from $15/mo, billed monthly Starter plan | Free plan, paid from $16/mo, billed monthly Standard plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 17,363 reviews | 4.6/5 G2 4.6 · Capterra 4.7 2,080 reviews |
Free plan | Yes | Yes |
Choose ActiveCampaign or Omnisend?
Choose ActiveCampaign if
- Budget matters ($15/mo, billed monthly vs $16/mo, billed monthly)
Choose Omnisend if
- You need marketing automation features specifically.
In-Depth Analysis
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Strengths
- Pro: AI agents dramatically speed up campaign creation and personalization.
- Pro: Excellent email deliverability with dedicated IP management and monitoring.
- Pro: Robust integration ecosystem connects with most major business tools.
- Pro: 30-day satisfaction guarantee and free 1:1 coaching for new users.
Weaknesses
- Con: Pricing can become expensive as contact lists grow, especially with add-ons.
- Con: Advanced features like WhatsApp, SMS, and enhanced CRM are paid add-ons.
- Con: Some users may find the initial setup and breadth of features overwhelming.
Key features
Omnisend
Email, SMS, and push marketing for ecommerce
Omnisend's pricing is fair, especially with a generous free tier for up to 250 contacts.
Strengths
- Pro: Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- Pro: Email, SMS, and web push managed from one platform and one set of workflows
- Pro: Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento
- Pro: More affordable than Klaviyo at comparable contact volumes
- Pro: Free plan for up to 250 contacts to test before paying
Weaknesses
- Con: Focused on ecommerce, so a poor fit for non-retail or B2B email
- Con: Contact-based pricing rises as your list grows
- Con: Advanced AI personalization and reporting are reserved for the Pro plan
- Con: Smaller template library than Mailchimp
- Con: Analytics and deliverability trail Klaviyo for high-volume, data-heavy senders
Key features
Plans and prices: ActiveCampaign vs Omnisend
| Tool | Plans and prices | Source |
|---|---|---|
| ActiveCampaign |
| activecampaign.com/pricing read Oct 30, 2026 |
| Omnisend |
| omnisend.com/pricing |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ActiveCampaign pricing and Omnisend pricing.
Key Takeaways
ActiveCampaign
- Lower entry price: $15/mo, billed monthly vs $16/mo, billed monthly
Omnisend
- Worth considering for marketing automation
What the data shows
On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.6/5 from 2,080 reviews for Omnisend).
- ActiveCampaign has the lower entry price: $15/mo, billed monthly (Starter) against $16/mo, billed monthly (Standard) for Omnisend.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ActiveCampaign and Omnisend compare in 2026?
On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.6/5 from 2,080 reviews for Omnisend). ActiveCampaign has the lower entry price: $15/mo, billed monthly (Starter) against $16/mo, billed monthly (Standard) for Omnisend. Both have a free plan.
What are ActiveCampaign and Omnisend used for?
ActiveCampaign: Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. Omnisend: Email, SMS, and push marketing for ecommerce.
What does ActiveCampaign cost vs Omnisend?
ActiveCampaign's cheapest paid plan is Starter at $15/mo, billed monthly; it also has a free plan. Omnisend's cheapest paid plan is Standard at $16/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 30, 2026.
What's the main difference between ActiveCampaign and Omnisend?
ActiveCampaign's main strength: AI agents dramatically speed up campaign creation and personalization. Omnisend's main strength: built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box.
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