Klaviyo vs Omnisend: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and Omnisend side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Omnisend leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
Omnisend
Email, SMS, and push marketing for ecommerce
Best for you if:
- • You want built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
| At a Glance | Klaviyo | Omnisend |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | Free plan, paid from $16/mo, billed monthly Standard plan |
Category | Email Marketing Marketing Automation | Email Marketing SMS Marketing |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.6/5 G2 4.6 · Capterra 4.7 2,080 reviews |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | n/a |
Choose Klaviyo or Omnisend?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
Choose Omnisend if
- You want built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- You want email, SMS, and web push managed from one platform and one set of workflows
- Budget matters ($16/mo, billed monthly vs $20/mo, billed monthly)
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Omnisend
Email, SMS, and push marketing for ecommerce
Omnisend's pricing is fair, especially with a generous free tier for up to 250 contacts.
Strengths
- Pro: Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- Pro: Email, SMS, and web push managed from one platform and one set of workflows
- Pro: Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento
- Pro: More affordable than Klaviyo at comparable contact volumes
- Pro: Free plan for up to 250 contacts to test before paying
Weaknesses
- Con: Focused on ecommerce, so a poor fit for non-retail or B2B email
- Con: Contact-based pricing rises as your list grows
- Con: Advanced AI personalization and reporting are reserved for the Pro plan
- Con: Smaller template library than Mailchimp
- Con: Analytics and deliverability trail Klaviyo for high-volume, data-heavy senders
Key features
Plans and prices: Klaviyo vs Omnisend
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricingread Oct 5, 2026 |
| Omnisend |
| omnisend.com/pricingread Oct 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and Omnisend pricing.
Key Takeaways
Klaviyo
- Choose if you want email marketing for e-commerce
Omnisend
- Lower entry price: $16/mo, billed monthly vs $20/mo, billed monthly
What the data shows
On the data below, Omnisend leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.6/5 from 2,080 reviews for Omnisend).
- Omnisend has the lower entry price: $16/mo, billed monthly (Standard) against $20/mo, billed monthly (Email) for Klaviyo.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and Omnisend compare in 2026?
On the data below, Omnisend leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.6/5 from 2,080 reviews for Omnisend). Omnisend has the lower entry price: $16/mo, billed monthly (Standard) against $20/mo, billed monthly (Email) for Klaviyo. Both have a free plan.
What are Klaviyo and Omnisend used for?
Klaviyo: Email marketing for e-commerce. Omnisend: Email, SMS, and push marketing for ecommerce.
What does Klaviyo cost vs Omnisend?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Omnisend's cheapest paid plan is Standard at $16/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 5, 2026.
What's the main difference between Klaviyo and Omnisend?
Klaviyo's main strength: e-commerce focused. Omnisend's main strength: built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box.