Best Free E-commerce Tools in 2026

No-code e-commerce with built-in payments and marketing

4.3/5 across G2 and Capterra · 12,672 ratings, Sep 2026

Wix eCommerce is the store layer on Wix: a no-code editor, store templates, and built-in payments, shipping, subscriptions, and marketing. The entry-level plan is the first plan that can accept payments. It holds up for first stores and many mid-market brands, but high-SKU or headless teams usually outgrow it toward Shopify or a dedicated commerce stack.

Print-on-demand dropshipping platform

4.6/5 across G2 and Trustpilot · 7,640 ratings, Sep 2026

Printify provides print-on-demand with a provider network. Multiple print providers offer custom products, with production options. The provider network provides choices. The integration covers stores. The pricing is per-product. Sellers wanting print-on-demand flexibility use Printify for multi-provider POD.

Payment processing and POS systems

4.6/5 on G2 · 1,211 ratings, Sep 2026

Square processes payments for businesses. The payment solution that started with a card reader-payments that work everywhere. The simplicity defined the category. The features have grown. The ecosystem is complete. Businesses accepting payments often consider Square for complete commerce solution.

Create a professional website quickly and easily with pre-designed layouts, no coding required.

4.1/5 across SourceForge, G2, Capterra and more · 9,347 ratings, Sep 2026

SITE123 is an intuitive and user-friendly website builder designed for individuals and businesses who want to establish an online presence without needing design or programming experience. It simplifies the website creation process by offering pre-designed layouts and structures, allowing users to focus solely on their content. The platform provides a responsive web design, ensuring websites look great on desktops, smartphones, and tablets. Beyond basic website creation, SITE123 includes a suite of features to support various online needs, such as e-commerce capabilities for selling products, blogging tools, SEO tools for better search engine visibility, and free web hosting. It also offers 24/7 live support to assist users throughout their website building journey, making it accessible for beginners while providing robust functionality for growing online ventures.

Email, SMS, and push marketing for ecommerce

4.6/5 across G2 and Capterra · 2,080 ratings, Sep 2026

Omnisend is an ecommerce marketing automation platform that runs email, SMS, and web push notifications from one tool built specifically for online stores. Founded in 2014 and now used by more than 150,000 brands, it concentrates on the workflows that drive store revenue rather than general-purpose newsletters. It ships with 27 pre-built automation workflows for the moments that matter to merchants: welcome series, abandoned cart and browse-abandonment recovery, order and shipping notifications, and post-purchase win-back. A product picker drops catalog items straight into emails, and segmentation targets shoppers by purchase history, lifecycle stage, and engagement. Integrations are the main draw alongside price. Omnisend connects natively to Shopify, WooCommerce, BigCommerce, Wix, and Magento, plus around 160 other apps, syncing product, customer, and order data without custom development. It positions itself as a lower-cost alternative to Klaviyo while keeping the ecommerce-specific depth, with a free plan for up to 250 contacts and paid plans offering paid tiers. Omnisend suits ecommerce teams that want email and SMS in a single platform and value retail-ready automation over the breadth of a general marketing suite. It is a weaker fit for non-retail or B2B senders, where a general-purpose tool serves better.

Global payments, currency exchange, and financial services for individuals and businesses.

4.0/5 across G2 and Trustpilot · 6,311 ratings, Sep 2026

Paysera is a financial technology company offering a comprehensive suite of payment processing and financial services. It provides solutions for online payments, international money transfers, currency exchange, and even a payment gateway for e-commerce businesses. Individuals can use Paysera for personal banking needs, including sending and receiving money globally, managing multiple currencies, and using a Visa debit card. Businesses benefit from its robust payment gateway, mass payouts, and API integrations for automating financial operations. The platform is designed for both individuals seeking an alternative to traditional banking for international transactions and businesses needing efficient, cost-effective ways to manage payments, especially across borders. Key benefits include competitive exchange rates, lower transaction fees compared to many traditional banks, and a user-friendly interface for managing finances.

Email marketing for e-commerce

4.6/5 across G2 and Capterra · 1,901 ratings, Sep 2026

Klaviyo is an email and SMS marketing platform built for e-commerce. Deep integrations with Shopify, BigCommerce, and stores. Automated flows trigger on customer behavior. Advanced segmentation targets the right customers. Predictive analytics forecast customer lifetime value. Marketing automation powered by your store's data.

AI-driven product recommendations for Shopify stores to boost sales and improve customer experience.

4.3/5 across G2 and Trustpilot · 2,982 ratings, Sep 2026

Rebuy is an ecommerce personalization platform designed for growing Shopify brands. It leverages AI to deliver tailored product recommendations across the entire customer journey, aiming to increase Average Order Value (AOV), drive conversions, and lift Customer Lifetime Value (LTV). The platform helps brands create personalized shopping experiences that delight customers and reduce churn by offering relevant recommendations. Rebuy offers a comprehensive suite of tools covering various aspects of the customer journey. This includes advanced cart and merchandising features like Smart Cart, Merchandising Widgets, Dynamic Bundles, and a new Bundle Builder. For product discovery, it provides AI-powered Smart Search and Smart Collections. The platform also extends personalization to the checkout and post-purchase phases with Checkout Extensions and Post-Purchase Offers. Additionally, Rebuy supports optimization through Smart Flows for creating personalized customer journeys and A/B Testing for continuous improvement and data-driven decision-making.

Streamline e-commerce shipping with discounted rates, automation, and branded customer experiences.

4.7/5 across G2 and Capterra · 1,247 ratings, Sep 2026

ShippingEasy is a comprehensive e-commerce shipping software designed to simplify and optimize the shipping process for online merchants. It integrates with major shopping carts and marketplaces to consolidate all orders into a single, easy-to-use platform. The software provides access to deeply discounted shipping rates from carriers like USPS, UPS, and GlobalPost, helping businesses reduce costs and improve their bottom line. Beyond just label printing, ShippingEasy offers powerful automation tools for order management, tracking, and returns, allowing businesses to focus on growth. It also enhances the customer experience through branded tracking pages, customized tracking emails, and a customer marketing tool to drive repeat business and garner reviews. With award-winning support and advanced reporting, ShippingEasy is ideal for e-commerce businesses looking to ship faster, cheaper, and more efficiently while maintaining a strong customer relationship.

Track 1,100+ carriers, manage returns, and enhance customer experience

4.8/5 across G2 and Capterra · 784 ratings, Sep 2026

AfterShip is a shipment tracking platform that powers the post-purchase experience. Track packages from 1,100+ carriers worldwide in one dashboard. Branded tracking pages and notifications keep customers informed. Analytics reveal carrier performance and delivery issues. Returns management streamlines the process for customers and operations. Turn shipping from a black box into a customer experience advantage.

Multi-carrier e-commerce shipping API with discounted rates

4.6/5 across G2 and Capterra · 903 ratings, Sep 2026

Shippo provides shipping API and discounts. Multi-carrier shipping for e-commerce-labels and tracking with rate shopping. The carrier options are many. The rates are discounted. The API is straightforward. E-commerce shipping through APIs often uses Shippo for multi-carrier access.

Build high-converting Shopify pages with drag-and-drop ease

4.8/5 across G2, SourceForge and Trustpilot · 668 ratings, Sep 2026

GemPages is a conversion-focused page builder for Shopify stores that lets merchants create landing pages, product pages, and sales funnels without coding. It features a drag-and-drop editor, 80+ pre-designed templates, AI-powered image-to-layout generation, and built-in A/B testing. The platform includes GemMeter for real-time mobile performance scoring and supports advanced elements like countdown timers, video backgrounds, and sticky add-to-cart buttons.

Build custom Shopify pages with drag-and-drop ease

4.8/5 across G2, Capterra and Trustpilot · 658 ratings, Sep 2026

PageFly is a Shopify page builder app that lets merchants create custom landing pages, product pages, collection pages, and blog posts using a drag-and-drop editor without coding. It offers a library of pre-built templates optimized for conversion, separate mobile editing for responsive design, and built-in CRO feedback tools. PageFly integrates with Google Analytics, Hotjar, Smartlook, and Google Tag Manager for tracking, plus Crisp for live chat. The app supports multi-language stores and works with all Shopify themes. It serves Shopify merchants who want professional page designs without hiring developers, from solo store owners to growing e-commerce brands.

Build engaging online forms, surveys, quizzes, and even online stores in seconds.

4.6/5 across G2 and Capterra · 772 ratings, Oct 2026

forms.app is a versatile online form builder designed to help individuals and businesses effortlessly create various types of digital data collection tools. It goes beyond standard forms, offering capabilities to build surveys, quizzes, and even full-fledged online stores. The platform aims to simplify the process of gathering registrations, applications, leads, orders, and other meaningful data. This tool is ideal for entrepreneurs, marketers, educators, researchers, and anyone needing to collect information or sell products online without technical expertise. With features like AI-powered form generation, conditional logic, payment acceptance, and integrations, forms.app streamlines data collection, analysis, and workflow automation, helping users connect with their audience and gain valuable insights.

Streamline subscription billing and revenue operations with powerful, customizable software.

4.8/5 on G2 · 486 ratings, Sep 2026

Billsby is a comprehensive subscription billing software designed to simplify revenue operations for businesses of all sizes. It provides robust tools for managing products, plans, and billing cycles with advanced pricing models, enabling businesses to organize and run their subscription services efficiently. The platform supports multiple payment gateways, allowing for seamless transitions as a business grows without costly migrations, and offers an integrated checkout that can be implemented with minimal code. Billsby caters to startups, small businesses, and enterprises, offering features like automated dunning management, tax compliance, and advanced reporting to provide insights into subscription business performance. It is also developer-friendly, with an API and documentation designed for easy integration and customization. The software aims to help businesses get set up quickly, often within hours, and provides flexible billing options and strong customer support.